Breaking News

MPG N.A. Appoints Shaun Holliday as CEO

November 18, 2008

MPG has reached outside the agency world and hired Shaun Holliday as the next CEO of MPG North America, replacing Charlie Rutman, who assumed the post...

Publisher Chris Allen Out at Time Inc.'s Cooking Light

Another longtime Time Inc. publisher is leaving the building. Chris Allen, who presided over the steady rise of Cooking Light, is parting ways after 1...

No Post-Election Slump for Fox News

In the first full week after voters selected Barack Obama as the 44th president of the United States, Fox News Channel still delivered much larger nig...

Nielsen Tunes In to Radio Measurement

Seven months after Cumulus invited qualified vendors to submit proposals to conduct a new audience measurement service in 50 small markets, the radio ...


News Channels
Numbers, Criminal Minds

CBS' Numb3rs, Criminal Minds Head to Weekend Syndication

CBS Television Distribution crime dramas Criminal Minds and Numb3rs are heading to off-network weekend syndication in fall 2010.
60 Mins Obama

CBS' 60 Minutes Brings in Record Audience for Obama

Barack Obama's first televised post-election interview gave Sunday night's 60 Minutes its biggest audience in at least nine years.

Q4 a Nonstarter: TV Sports Feeling Recession

After a three-day sell-off that wiped out nearly $1 trillion in market value, th...

CBS Is Most-Watched Net

Midway through the November 2008 sweeps, three networks–ABC, CBS and NBC (yes, N...


DATA CENTER
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    Rapid Rep't
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What's the Buzz?
Charting Web buzz around the Top 5 TV shows
 

Washington, D.C.

There’s no shortage of news in the nation’s capital, which hosts bureaus for just about every major media news operation in the country.

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Magazine Monitor

The Mediaweek Magazine Monitor chart provides continually updated current and year-to-date ad page data by magazine category. See Mediaweek magazine's accompanying analysis for the stories behind the numbers.

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Rapid Report: October 27, 2008

Drawing from topline circulation estimates filed to the Audit Bureau of Circulations’ Rapid Report service, this monthly feature provides a snapshot of the circulation performance of a given magazine category based on the latest available figures.

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Colbert Report

Nielsen IAG: Politics as Usual

Which cable series are the most engaging among self-identified Democrats and Republicans?
Nielsen IAG generated its latest engagement study over 12 months. The research firm looked into the series attaining the highest scores, by cable network, that often received “bipartisan support.”

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CBS Poised for Weekly Victory

2008-11-17

Led by another winning Friday and an above average Sunday (Barack Obama on 60 Minutes, in particular), CBS is expected to win the week of Nov. 10 in both total viewers and adults 18-49.

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Do you eat, breathe and sleep TV, but don't want to start your own blog?
Share your thoughts and opinions with thousands of TV lovers everywhere at Marc Berman's PIFeedback.com, a forum about all things television. The Programming Insider posts the previous nights broadcast ratings results and weighs in on any number of TV issues, from the latest hits to the best of the classics.
Click Here to Chat

Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

Berman

Mr. TV: Army of One

Since it isn’t every day I have the chance to interview a megastar (and impress my two teenage children in the process), this week’s column is devoted to the one—and only—Gene Simmons, with whom I spoke on camera during our Mediaweek All-Stars luncheon last week.

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Media Solutions

The SRDS 100:
Consumer & Business Titles


1. People
2. Sports Illustrated
3. Better Homes and Gardens
4. ESPN the Magazine
5. Us Weekly


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SRDS Analytics: 100 most-viewed online listings in SRDS Consumer Magazine Advertising Source & SRDS Business Publication Advertising Source, which includes over 12,000+ total listings. January - June, 2008.


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Movers
Amy

Movers

Amy Auerbach has been named senior vp, director, digital at Initiative. Auerbach was previously director of interactive at  PHDiQ.

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Directories
Adweek Directories Online is where you will find searchable databases with comprehensive information on Ad Agencies, Brand Marketers and Multicultural Media.

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Television Trend Index

Top 10 TV Programs in U.S. using Product Placement

January 2008 - June 2008

Rank Program Network Total # of Times that Brands Appeared in Program
1 AMERICAN IDOLFOX 4,636
2 BIGGEST LOSER (NBC)NBC 4,364
3 DEAL OR NO DEALNBC 2,122
4 EXTREME MAKEOVER HOME EDITIONABC 1,776
5 APPRENTICENBC 1,646
6 HELL'S KITCHENFOX 1,596
7 BIG BROTHER 9CBS 1,514
8 ONE TREE HILLCW 1,308
9 AMERICAS NEXT TOP MODEL (CW)CW 1,259
10 LAST COMIC STANDING (NBC)NBC 1,206
Source: Nielsen Product Placement
COLUMNS
ss

Academia Meets Social Marketing

—By Shiv Singh

Marketing has always had an uneasy relationship with academia. However, with the rise of social media and its transformative impact on digital marketing, there's a new imperative to look towards academia -- to understand how people form networks, influence each other and organize into online communities.

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j

Save Your Career, Start a Blog

—By Joseph Jaffe

Layoffs. Layoffs. Layoffs. Those three words seem to be more certain these days than death, taxes and change.I lived through several rounds of layoffs during the infamous bursting of the Internet bubble.

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Buzz Metrics
Brandweek Blogs
STICKER SHOCK
The Ex Files
Are You Experiential?
The Brand Elastic
Tracking the World of Brand Extensions

 
MARKETER OF THE YEAR 2008


This year, we focused less on the 'Big Idea' and more on what it really takes to make a marketing campaign a success. Read and watch Brandweek's winners discuss their brand strategies.

SUPERBRANDS


Brandweek's annual roundup of advertising's heavyweights ranks the brands spending the most money on advertising, and also includes category rankings across multiple industries.