Breaking News

Microsoft Taps Yahoo Vet Qi Lu to Lead Online Unit

December 04, 2008

Microsoft has tapped Yahoo executive Qi Lu to run its online services division. Lu served as vp of engineering in Yahoo's search and ad technology gro...

NBCU to Cut 500 Jobs

NBC Universal has begun paring its global workforce in a cost-cutting measure that will impact approximately 500 employees.

ASME Broadens Online Magazine Awards

In its call for National Magazine Awards entries for 2009, the American Society of Magazine Editors has split the General Excellence Online category i...

Hearst's Cathie Black: Teen Category Still Strong

A loss of support by advertisers, not readers, led to the demise of teen mag CosmoGirl!, Hearst Magazines president Cathie Black said.


News Channels
Medium

NBC Moves Medium; Expands Celebrity Apprentice

Struggling NBC has announced several additional programming changes in midseason. 

ABC Announces Tuesday 'Security' Anchor

ABC will open Tuesdays effective on Jan. 6, 2009 with a new non-scripted hour called Homeland Security USA. 

CW Puts On Midseason Shift

The CW, which just regained control of low-rated Sunday, has announced additiona...

November Auto Sales Crater

As the leaders of the Big Three descended on Washington to make their case for a...


DATA CENTER
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What's the Buzz?
Charting Web buzz around the Top 5 TV shows
 

Detroit     

With the auto industry near collapse, Detroit has more than its share of problems coping with a soft media market.

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Magazine Monitor

The Mediaweek Magazine Monitor chart provides continually updated current and year-to-date ad page data by magazine category. See Mediaweek magazine's accompanying analysis for the stories behind the numbers.

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Rapid Report: November 24, 2008

Drawing from topline circulation estimates filed to the Audit Bureau of Circulations’ Rapid Report service, this monthly feature provides a snapshot of the circulation performance of a given magazine category based on the latest available figures.

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Relative Bliss: Cable Engagement in Family Households 

Given the time of year, with Thanksgiving nearing, Nielsen IAG is examining viewer engagement among those who live in “family” households.

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NBC Wins Wednesday; Sluggish Start for Fox's Secret Millionaire

2008-12-04

Anchored by annual holiday special Christmas in Rockefeller Center, NBC led the Wednesday overnight troops.  But Fox could only muster a distant third place finish as a result of the two episode launch of Secret Millionaire.

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Click Here to Chat

Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

Mr. TV

Mr. TV: Santa Baby

I have to admit that as a Jew, I always feel funny about asking Santa Claus for anything.

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Media Solutions

The SRDS 100:
Consumer & Business Titles


1. People
2. Sports Illustrated
3. Better Homes and Gardens
4. ESPN the Magazine
5. Us Weekly


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SRDS Analytics: 100 most-viewed online listings in SRDS Consumer Magazine Advertising Source & SRDS Business Publication Advertising Source, which includes over 12,000+ total listings. January - June, 2008.


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Movers
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Movers

Golf Channel has upped Dan Overleese to vp of TV network operations.

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Television Trend Index

Top 10 TV Programs in U.S. using Product Placement

January 2008 - June 2008

Rank Program Network Total # of Times that Brands Appeared in Program
1 AMERICAN IDOLFOX 4,636
2 BIGGEST LOSER (NBC)NBC 4,364
3 DEAL OR NO DEALNBC 2,122
4 EXTREME MAKEOVER HOME EDITIONABC 1,776
5 APPRENTICENBC 1,646
6 HELL'S KITCHENFOX 1,596
7 BIG BROTHER 9CBS 1,514
8 ONE TREE HILLCW 1,308
9 AMERICAS NEXT TOP MODEL (CW)CW 1,259
10 LAST COMIC STANDING (NBC)NBC 1,206
Source: Nielsen Product Placement
COLUMNS

Adweek's 30th: A Note From the Publisher/Editorial Director

—By Alison Fahey

I've worked at Adweek for 17 of its 30 years. During that time, we've witnessed, documented and marveled at all the radical changes that have taken place in the industry we cover. By necessity, the process of crafting an anniversary issue involves a journey through the past.

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Digital Marketing and Finance: An Odd but Well-Suited Couple

—By Marc Ruxin

After a decade of closely observing the ebbs and flows of content and advertising on the Internet from the vantage point of Northern California, I've noticed an interesting pattern.

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Buzz Metrics
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STICKER SHOCK
The Ex Files
Are You Experiential?
The Brand Elastic
Tracking the World of Brand Extensions

 
MARKETER OF THE YEAR 2008


This year, we focused less on the 'Big Idea' and more on what it really takes to make a marketing campaign a success. Read and watch Brandweek's winners discuss their brand strategies.

SUPERBRANDS


Brandweek's annual roundup of advertising's heavyweights ranks the brands spending the most money on advertising, and also includes category rankings across multiple industries.