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Pony Up the Dough, and Enjoy the Payoff

“Production costs too much!” We’ve all heard it. How many terrific out-of-home media plans have fallen short because of this oversimplified statement?

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Race to Relevance

When was the last time you said “color” TV? Probably not in a while. The same thing is about to happen with the word “digital,” at least when its comes to the ad business.

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Gadgets: Ad Land's Newest Inventory

Ask any interactive shop to build a campaign and you’ll likely get a digital centerpiece that costs a small fortune, such as a mobile app for iPhones or a team of bloggers driving cross country bragging about your brand via Twitter and a microsite.

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Mr. TV: Current Reality

I’m worried. Is ABC really designating tonight’s edition of 20/20 “Inside The Bachelor: The Stories Behind the Rose”?

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CBS Wins Thursday Overnights; Fox the Network to Beat in Adults 18-49

2010-03-12

Fox is poised for victory among adults 18-49, no doubt, care of the live American Idol results show. But CBS finished first overall for the evening in the overnights, beating Fox by three-tenths of a rating point. In the distant No. 3 spot was ABC, followed by NBC and The CW.

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Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

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Mr. TV: Current Reality

I’m worried. Is ABC really designating tonight’s edition of 20/20 “Inside The Bachelor: The Stories Behind the Rose”?

More

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