-By Katy Bachman
Heritage radio is alive and well in St. Louis, home to one of the
oldest stations in the nation, News/Talk KMOX-AM. Owned by CBS
Radio, KMOX reaches 44 states and has held the No. 1 ratings spot
for 129 consecutive surveys. The station has alliances with other
media in town, including the St. Louis Post-Dispatch and Belo’s CBS
affiliate, KMOV. Like KMOX, KMOV is a news powerhouse, No. 1 at
noon and at 10 p.m., with the third-highest ratings of any late
newscast in the country. Another famous radio station in the market
is KSHE-FM, the oldest Rock station in the nation.
Meanwhile, CBS Outdoor is the dominant OOH provider. Rivals with
major portfolios include St. Louis-based DDI Media, Lamar
Advertising and NextMedia. Clear Channel has the advertising
contract for the St. Louis Lambert International Airport.
KSDK, Gannett’s NBC affiliate, is the No. 2 news station and
carries St. Louis Cardinals baseball games, practically a second
religion in the market. The station did an unusual deal with WRBU,
Roberts Broadcasting’s MyNetworkTV affiliate, to carry NBC
programming that is displaced by the Cardinals.
While KSDK and KMOV have been dominant in news, KTVI, Fox’s
owned-and-operated station, has been ramping up its news, launching
a 10 p.m. newscast, Fox 2 News Edge, to go head-to-head with the
leaders.
Sinclair Broadcast Group operates the ABC affiliate in town, KDNL,
but relinquished the news position to the other stations in the
market when it shut down its late newscast a few years ago.
There are no TV duopolies in the market, unless you count the
virtual duopoly that will be created between Tribune’s KPLR and
Local TV, which is in the process of purchasing KTVI.
Vital Stats:
* TV DMA Rank: 21
* Population 2-plus: 3,039,620
* TV Households: 1,244,370
* TV stations (Net/Ind/Public/Local Cable): 6/3/1/0
* Cable Households: 1,037,070
* Radio Metro Rank: 20
* Population 12-plus: 3,328,500
* Radio Stations (rated): 25
* No. Newspapers (Daily/Weekly): 13/42
The Numbers:
Click here for
demo data
Click here for
marketplace dataClick here for
television usage data
Click here for
newspaper data
Click here
for cable penetration data
St. Louis
May 26, 2008
-By Katy Bachman
Heritage radio is alive and well in St. Louis, home to one of the oldest stations in the nation, News/Talk KMOX-AM. Owned by CBS Radio, KMOX reaches 44 states and has held the No. 1 ratings spot for 129 consecutive surveys. The station has alliances with other media in town, including the St. Louis Post-Dispatch and Belo’s CBS affiliate, KMOV. Like KMOX, KMOV is a news powerhouse, No. 1 at noon and at 10 p.m., with the third-highest ratings of any late newscast in the country. Another famous radio station in the market is KSHE-FM, the oldest Rock station in the nation.
Meanwhile, CBS Outdoor is the dominant OOH provider. Rivals with major portfolios include St. Louis-based DDI Media, Lamar Advertising and NextMedia. Clear Channel has the advertising contract for the St. Louis Lambert International Airport.
KSDK, Gannett’s NBC affiliate, is the No. 2 news station and carries St. Louis Cardinals baseball games, practically a second religion in the market. The station did an unusual deal with WRBU, Roberts Broadcasting’s MyNetworkTV affiliate, to carry NBC programming that is displaced by the Cardinals.
While KSDK and KMOV have been dominant in news, KTVI, Fox’s owned-and-operated station, has been ramping up its news, launching a 10 p.m. newscast, Fox 2 News Edge, to go head-to-head with the leaders.
Sinclair Broadcast Group operates the ABC affiliate in town, KDNL, but relinquished the news position to the other stations in the market when it shut down its late newscast a few years ago.
There are no TV duopolies in the market, unless you count the virtual duopoly that will be created between Tribune’s KPLR and Local TV, which is in the process of purchasing KTVI.
Vital Stats:
* TV DMA Rank: 21
* Population 2-plus: 3,039,620
* TV Households: 1,244,370
* TV stations (Net/Ind/Public/Local Cable): 6/3/1/0
* Cable Households: 1,037,070
* Radio Metro Rank: 20
* Population 12-plus: 3,328,500
* Radio Stations (rated): 25
* No. Newspapers (Daily/Weekly): 13/42
The Numbers:
Click here for demo data
Click here for marketplace dataClick here for television usage data
Click here for newspaper data
Click here for cable penetration data
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