-By Katy Bachman
The U.S. Census recently reported more than 132,000 people were
added to Phoenix's population last year, making it the third
fastest growing market in the U.S. Since 2001, the TV market has
moved up in rank from 17th in 2001 to 12th today.
A little more than a year ago, the market welcomed the opening of
Westgate Center, a complete, self-contained lifestyle center (live,
work and play). Westgate advertising is managed by Phoenix-based
Clear Channel Outdoor's Branded Cities unit. Clear Channel also
offers a digital board network and has the airport advertising. CBS
Outdoor offers arena and mall advertising and street furniture.
In early April, Phoenix became Nielsen's 14th local people meter
market. It's also the first market where Nielsen's TV sample
includes cell phone-only homes, ensuring that the TV viewing habits
of younger viewers are more likely to be counted.
Competition among the market’s TV stations to be the news leader is
fierce. Belo's independent KTVK produces more news than any other
station and is the station to beat.
Belo also has a CW affiliate (KASW) and operates the Arizona News
Channel on local cable.
Both Belo and Fox (which also has a duopoly in KSAZ and KUTP, the
MyNetworkTV affiliate) have partnered with four of Clear Channel
Radio's eight stations, whose radio personalities appear on the
morning TV shows.
Other TV outlets include Meredith’s CBS affiliate, KPHO; Gannett's
KPNX, the NBC affiliate, which combines operations with
Gannett-owned Arizona Republic for azcentral.com; and Scripps' ABC
affiliate, KNXV.
The ninth largest Hispanic market is dominated by Univision, which
owns and operates the Univision and Telefutura stations, and four
radio stations that simulcast two formats, including No. 3-ranked
Regional Mexican KHOT-FM and KHOV-FM.
Vital Stats:
* TV DMA Rank: 12
* Population 2-plus: 4,732,745
* TV Households: 1,802,550
* No. of TV stations (Net/Ind/Public/Local Cable): 12/7/1/2
* No. Cable Households: 1,530,950
* Radio Metro Rank: 15
* Population 12-plus: 3,173,200
* No. of Radio Stations (rated): 30
The Numbers:
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data
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Phoenix
April 14, 2008
-By Katy Bachman
The U.S. Census recently reported more than 132,000 people were added to Phoenix's population last year, making it the third fastest growing market in the U.S. Since 2001, the TV market has moved up in rank from 17th in 2001 to 12th today.
A little more than a year ago, the market welcomed the opening of Westgate Center, a complete, self-contained lifestyle center (live, work and play). Westgate advertising is managed by Phoenix-based Clear Channel Outdoor's Branded Cities unit. Clear Channel also offers a digital board network and has the airport advertising. CBS Outdoor offers arena and mall advertising and street furniture.
In early April, Phoenix became Nielsen's 14th local people meter market. It's also the first market where Nielsen's TV sample includes cell phone-only homes, ensuring that the TV viewing habits of younger viewers are more likely to be counted.
Competition among the market’s TV stations to be the news leader is fierce. Belo's independent KTVK produces more news than any other station and is the station to beat.
Belo also has a CW affiliate (KASW) and operates the Arizona News Channel on local cable.
Both Belo and Fox (which also has a duopoly in KSAZ and KUTP, the MyNetworkTV affiliate) have partnered with four of Clear Channel Radio's eight stations, whose radio personalities appear on the morning TV shows.
Other TV outlets include Meredith’s CBS affiliate, KPHO; Gannett's KPNX, the NBC affiliate, which combines operations with Gannett-owned Arizona Republic for azcentral.com; and Scripps' ABC affiliate, KNXV.
The ninth largest Hispanic market is dominated by Univision, which owns and operates the Univision and Telefutura stations, and four radio stations that simulcast two formats, including No. 3-ranked Regional Mexican KHOT-FM and KHOV-FM.
Vital Stats:
* TV DMA Rank: 12
* Population 2-plus: 4,732,745
* TV Households: 1,802,550
* No. of TV stations (Net/Ind/Public/Local Cable): 12/7/1/2
* No. Cable Households: 1,530,950
* Radio Metro Rank: 15
* Population 12-plus: 3,173,200
* No. of Radio Stations (rated): 30
The Numbers:
Click here for demo data
Click here for media usage data
Click here for marketplace
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