DATA CENTER

MARKET PROFILE

Tampa, Fla.

Feb 18, 2008

-By Katy Bachman


There is no lack of competition among the media owners in Tampa, Fla., which is influenced by companies that operate multiple media. It is also one of the few markets with two vibrant and highly competitive daily papers, Media General's Tampa Tribune and the largest paper in Florida, The St. Petersburg Times, owned by the Poynter Institute, the highly regarded not-for-profit journalism school. Both papers have the benefit of leveraging multimedia assets to produce the news. Media General operates its largest-market TV station here, NBC affiliate WFLA-TV, which gathers news with the Tribune and TBO.com. The Times has partnered with cable operator Bright House Networks for local news channel Bay News 9. Verizon's alternative to cable, FiOS TV, has been challenging Bright House since it first began rolling out in 2005.

WFLA competes fiercely with Fox's owned-and-operated outlet WTVT—both stations are neck-and-neck ratings leaders for most local newscasts since Nielsen introduced local people meters here last October. Gannett's CBS affiliate, WTSP, takes the top spot for late news and vies with WFTS-TV, Scripps' ABC affil, for third place at other times. The big radio news in Tampa is the return of Bubba the Love Sponge, aka, Todd Clem, the shock jock who was fired by Clear Channel more than three years ago. Bubba took refuge on Sirius Satellite Radio (where he still airs) but in early January was hired by Cox Radio to air on WPHT-FM in Tampa and WFYV-FM in Jacksonville. Cox also boasts top-rated WDUV-FM in the market.

Clear Channel and CBS also battle it out in out-of-home. Tampa happens to be one of the markets in which CC operates a digital outdoor network of seven billboards—an eighth is under construction. JCDecaux has the advertising concession at Tampa International Airport, consistently ranked the top airport in the country.

Click here for demo data

Click here for media usage data

Click here for marketplace data


Tampa, Fla.

Feb 18, 2008

-By Katy Bachman


There is no lack of competition among the media owners in Tampa, Fla., which is influenced by companies that operate multiple media. It is also one of the few markets with two vibrant and highly competitive daily papers, Media General's Tampa Tribune and the largest paper in Florida, The St. Petersburg Times, owned by the Poynter Institute, the highly regarded not-for-profit journalism school. Both papers have the benefit of leveraging multimedia assets to produce the news. Media General operates its largest-market TV station here, NBC affiliate WFLA-TV, which gathers news with the Tribune and TBO.com. The Times has partnered with cable operator Bright House Networks for local news channel Bay News 9. Verizon's alternative to cable, FiOS TV, has been challenging Bright House since it first began rolling out in 2005.

WFLA competes fiercely with Fox's owned-and-operated outlet WTVT—both stations are neck-and-neck ratings leaders for most local newscasts since Nielsen introduced local people meters here last October. Gannett's CBS affiliate, WTSP, takes the top spot for late news and vies with WFTS-TV, Scripps' ABC affil, for third place at other times. The big radio news in Tampa is the return of Bubba the Love Sponge, aka, Todd Clem, the shock jock who was fired by Clear Channel more than three years ago. Bubba took refuge on Sirius Satellite Radio (where he still airs) but in early January was hired by Cox Radio to air on WPHT-FM in Tampa and WFYV-FM in Jacksonville. Cox also boasts top-rated WDUV-FM in the market.

Clear Channel and CBS also battle it out in out-of-home. Tampa happens to be one of the markets in which CC operates a digital outdoor network of seven billboards—an eighth is under construction. JCDecaux has the advertising concession at Tampa International Airport, consistently ranked the top airport in the country.

Click here for demo data

Click here for media usage data

Click here for marketplace data
COMMENT
 


Post a Comment
Asterisk (*) is a required field.
*Username: 
*Rate This Article: (1=Bad, 5=Perfect)

*Comment:
 
RECENT MARKET PROFILE
Denver
Portland, Ore.
Houston
Baltimore
Pittsburgh
Back to Market Profile Homepage


  • Newsletter
  • Chat
  • Podcast
  • Column

Start of 2008-09 Season Just 25 Days Away

2008-08-28

With just 25 days to go until the official start of the 2008-09 season, here is an updated listing of series and season-premiere dates. Keep in mind that the return of Deal or No Deal and debut of America’s Toughest Jobs, both on NBC, was this past Monday.

More

More Newsletters

Do you eat, breathe and sleep TV, but don't want to start your own blog?
Share your thoughts and opinions with thousands of TV lovers everywhere at Marc Berman's PIFeedback.com, a forum about all things television. The Programming Insider posts the previous nights broadcast ratings results and weighs in on any number of TV issues, from the latest hits to the best of the classics.
Click Here to Chat

Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

Berman

Mr. TV: Judge and Jury

I’d never seen a syndicated court show taped in person, so I was not about to turn down a recent invitation to attend an afternoon’s worth of episodes for upcoming Sony Pictures Television gaveler Judge Karen, presided over by South Florida judge Karen Mills-Francis.

More

More Column