-By Katy Bachman
Buying local Media in Los Angeles is not for the faint of heart.
It's the most complicated, diverse and sprawling media market in
the country. And even though it's ranked No. 2 in population by
Arbitron and Nielsen, L.A. outbills No. 1 New York in both TV and
radio, according to BIA Financial Network.
The market's Hispanic audience supports no less than eight
Spanish-language TV stations and 22 Spanish-language radio
stations. Univision Communications, which operates a TV duopoly and
four radio stations in the market, boasts the No. 1-rated TV
station (KMEX-TV) and the No. 1-rated radio station (KLVE-FM).
KMEX's local newscast consistently leads at 6 p.m. and 11 p.m. The
only daypart where KMEX slips to No. 2 is mornings 7 to 9 a.m.,
where Fox's KTTV is tops.
In addition to Univision, CBS, NBC Universal and Fox operate
duopolies. Tribune owns KTLA, The CW affiliate, and the Los Angeles
Times, both struggling with the transition to new management under
real estate mogul Sam Zell and former radio consolidator Randy
Michaels who are likely to combine TV and paper news operations.
L.A. is one of the few markets where cable penetration is below 50
percent and satellite TV is one of the highest at 30 percent. Both
AT&T U-verse and Verizon FiOS are vying for subs. L.A. is home
to Adlink, the nation’s largest digital interconnect that
streamlines cable buys across 44 networks on Time Warner, Charter
and Cox.
Car crazy, L.A. is also an iconic radio and out-of-home market.
Radio stations such as Top 40 KIIS-FM (owned by Clear Channel) and
Alternative KROQ-FM (CBS Radio) have reputations that extend beyond
L.A.'s market boundaries.
In outdoor, CBS Outdoor and Clear Channel both dominate with CBS
holding the bus and rail franchises and CC operating three digital
networks of 10 boards each.
Vital Stats:
* TV DMA Rank: 2
* Population 2-plus: 16,923,909
* TV Households: 5,647,440
* TV stations (Net/Ind/Public/Local Cable): 11/9/4/0
* Cable Households: 4,733,410
* Radio Metro Rank: 2
* Population 12-plus: 10,902,400
* Radio Stations (rated): 42
The Numbers:
Click
here demo data
Click
here for media usage data
Click here for
marketplace data
Los Angeles
April 3, 2008
-By Katy Bachman
Buying local Media in Los Angeles is not for the faint of heart. It's the most complicated, diverse and sprawling media market in the country. And even though it's ranked No. 2 in population by Arbitron and Nielsen, L.A. outbills No. 1 New York in both TV and radio, according to BIA Financial Network.
The market's Hispanic audience supports no less than eight Spanish-language TV stations and 22 Spanish-language radio stations. Univision Communications, which operates a TV duopoly and four radio stations in the market, boasts the No. 1-rated TV station (KMEX-TV) and the No. 1-rated radio station (KLVE-FM).
KMEX's local newscast consistently leads at 6 p.m. and 11 p.m. The only daypart where KMEX slips to No. 2 is mornings 7 to 9 a.m., where Fox's KTTV is tops.
In addition to Univision, CBS, NBC Universal and Fox operate duopolies. Tribune owns KTLA, The CW affiliate, and the Los Angeles Times, both struggling with the transition to new management under real estate mogul Sam Zell and former radio consolidator Randy Michaels who are likely to combine TV and paper news operations.
L.A. is one of the few markets where cable penetration is below 50 percent and satellite TV is one of the highest at 30 percent. Both AT&T U-verse and Verizon FiOS are vying for subs. L.A. is home to Adlink, the nation’s largest digital interconnect that streamlines cable buys across 44 networks on Time Warner, Charter and Cox.
Car crazy, L.A. is also an iconic radio and out-of-home market. Radio stations such as Top 40 KIIS-FM (owned by Clear Channel) and Alternative KROQ-FM (CBS Radio) have reputations that extend beyond L.A.'s market boundaries.
In outdoor, CBS Outdoor and Clear Channel both dominate with CBS holding the bus and rail franchises and CC operating three digital networks of 10 boards each.
Vital Stats:
* TV DMA Rank: 2
* Population 2-plus: 16,923,909
* TV Households: 5,647,440
* TV stations (Net/Ind/Public/Local Cable): 11/9/4/0
* Cable Households: 4,733,410
* Radio Metro Rank: 2
* Population 12-plus: 10,902,400
* Radio Stations (rated): 42
The Numbers:
Click here demo data
Click here for media usage data
Click here for marketplace data
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