-By Mike Shields
Americans logged onto the Internet in massive numbers on Nov. 4 to
track the conclusion of a historical presidential race, which in
turn yielded historic online audience numbers for several major
news sites, according to figures released by Nielsen Online.
The news category’s traditional leaders CNN.com, MSNBC.com and
Yahoo News each enjoyed banner traffic days, found Nielsen. CNN
reached 12.9 million unique users on Nov. 4, an increase of 51
percent versus the previous Tuesday, when interest in the election
was already high. Meanwhile, MSNBC’s digital audience more than
doubled week-to-week, hitting 12.1 million uniques on Election
Day.
Yahoo News’ audience also climbed to 11.4 million users on Tuesday,
an increase of 50 percent compared to Oct. 28. And the surging
FoxNews.com—which has seen its Web audience grow considerably
during this presidential campaign season--reached 5.7 million
uniques, up 46 percent versus one-week prior. per Nielsen data.
It was the ninth largest site in Nielsen Online’s Current Events
and Global News category, Washingtonpost.com, which exhibited the
highest week over week growth rate on election day, as its user
based soared by 113 percent to 2.3 million uniques. Overall,
Nielsen found that from Oct. 28 to Nov. 4, traffic swelled by 27
percent in the category as a whole, with page views more than
doubling and time spent increasing by 61 percent, as users were
drawn to results and analysis of the presidential race.
Beyond Nielsen’s third party data, both CNN.com and MSNBC.com
executives are reporting much larger record shattering traffic
gains based on their internal data. CNN.com claims to have reached
a staggering 30 million unique users on Election Day, an increase
of 123 percent versus the previous record – Super Tuesday of this
year. The site also generated a record 282.5 million page views --
103.2 million more than the previous record.
Similarly, MSNBC.com is reporting monster numbers for Nov. 4, which
execs say is now the highest trafficked day in the site’s 12-year
history. MSNBC.com reported 250 million page views—double Election
Day in 2004-- and over 20 million unique visitors.
Users Flock to CNN, MSNBC Sites for Election Results
The news category’s traditional leaders CNN.com, MSNBC.com and Yahoo News each enjoyed banner traffic days
Nov 5, 2008
-By Mike Shields
Americans logged onto the Internet in massive numbers on Nov. 4 to track the conclusion of a historical presidential race, which in turn yielded historic online audience numbers for several major news sites, according to figures released by Nielsen Online.
The news category’s traditional leaders CNN.com, MSNBC.com and Yahoo News each enjoyed banner traffic days, found Nielsen. CNN reached 12.9 million unique users on Nov. 4, an increase of 51 percent versus the previous Tuesday, when interest in the election was already high. Meanwhile, MSNBC’s digital audience more than doubled week-to-week, hitting 12.1 million uniques on Election Day.
Yahoo News’ audience also climbed to 11.4 million users on Tuesday, an increase of 50 percent compared to Oct. 28. And the surging FoxNews.com—which has seen its Web audience grow considerably during this presidential campaign season--reached 5.7 million uniques, up 46 percent versus one-week prior. per Nielsen data.
It was the ninth largest site in Nielsen Online’s Current Events and Global News category, Washingtonpost.com, which exhibited the highest week over week growth rate on election day, as its user based soared by 113 percent to 2.3 million uniques. Overall, Nielsen found that from Oct. 28 to Nov. 4, traffic swelled by 27 percent in the category as a whole, with page views more than doubling and time spent increasing by 61 percent, as users were drawn to results and analysis of the presidential race.
Beyond Nielsen’s third party data, both CNN.com and MSNBC.com executives are reporting much larger record shattering traffic gains based on their internal data. CNN.com claims to have reached a staggering 30 million unique users on Election Day, an increase of 123 percent versus the previous record – Super Tuesday of this year. The site also generated a record 282.5 million page views -- 103.2 million more than the previous record.
Similarly, MSNBC.com is reporting monster numbers for Nov. 4, which execs say is now the highest trafficked day in the site’s 12-year history. MSNBC.com reported 250 million page views—double Election Day in 2004-- and over 20 million unique visitors.