-By John Consoli
Univision Online has entered into a partnership with The Home Depot
to launch a new Web show called Handyman Al Rescate.
The show will include six webisodes with intructions and advice on
how to accomplish a remodeling or repair project, leveraging
content from The Home Depot's existing in-store clinics.
The microsite can be accessed through Univision.com by using the
keyword Handyman Al Rescate. It will include streaming videos,
expert tips and photo gallaries. The Webisodes will discuss how to
renovate a patio, painting techniques, organizing a garage,
remodeling a bathroom, organizing a house better, and beautifying a
garden.
"Univision.com is committed to partnering with industry leaders
like The Home Depot," said Cesar Conde, executive vp and chief
strategy officer. "Our goal is to deliver innovative content that
addresses the interests of our audience, and Handyman Al Rescate
delivers on both fronts."
"This partnership allows us to provide Hispanic do-it-yourselfers
with the know-how needed to help them convert their house into a
home with confidence," said Lyne Castonguay, vp of multicultural
merchandising and marketing for The Home Depot.
Univision, The Home Depot Create Web Series
New Web show called Handyman Al Rescate
July 2, 2008
-By John Consoli
Univision Online has entered into a partnership with The Home Depot to launch a new Web show called Handyman Al Rescate.
The show will include six webisodes with intructions and advice on how to accomplish a remodeling or repair project, leveraging content from The Home Depot's existing in-store clinics.
The microsite can be accessed through Univision.com by using the keyword Handyman Al Rescate. It will include streaming videos, expert tips and photo gallaries. The Webisodes will discuss how to renovate a patio, painting techniques, organizing a garage, remodeling a bathroom, organizing a house better, and beautifying a garden.
"Univision.com is committed to partnering with industry leaders like The Home Depot," said Cesar Conde, executive vp and chief strategy officer. "Our goal is to deliver innovative content that addresses the interests of our audience, and Handyman Al Rescate delivers on both fronts."
"This partnership allows us to provide Hispanic do-it-yourselfers with the know-how needed to help them convert their house into a home with confidence," said Lyne Castonguay, vp of multicultural merchandising and marketing for The Home Depot.
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