SaveE-mailPrintMost PopularRSSReprints

Nielsen IAG: Politics as Usual

For seven cable networks, there was a partisan bent

Oct 20, 2008

-By Will Levith


Which cable series are the most engaging among self-identified Democrats and Republicans?

Nielsen IAG generated its latest engagement study over 12 months. The research firm looked into the series attaining the highest scores, by cable network, that often received “bipartisan support.” For nine of the 16 networks, the most engaging series was the leader among panelists from both parties, including dramas such as Lifetime’s Army Wives, and reality series like HGTV’s Design Star. (These same nine programs were the most engaging among Independents.)

On the other hand, for seven cable networks, there was a more partisan bent. Among the more amusing findings from the survey: Comedy Central’s The Colbert Report ranked tops with Democrats, while South Park was more engaging among GOPers. And FX’s darkly comedic It’s Always Sunny in Philadelphia scored higher for Democrats, while darkly dramatic Damages led among Republicans.

Regardless of your political persuasion, though, we can all agree that TV is a great diversion—and a fantastic escape from politics!




Nielsen IAG: Politics as Usual

For seven cable networks, there was a partisan bent

Oct 20, 2008

-By Will Levith


Which cable series are the most engaging among self-identified Democrats and Republicans?

Nielsen IAG generated its latest engagement study over 12 months. The research firm looked into the series attaining the highest scores, by cable network, that often received “bipartisan support.” For nine of the 16 networks, the most engaging series was the leader among panelists from both parties, including dramas such as Lifetime’s Army Wives, and reality series like HGTV’s Design Star. (These same nine programs were the most engaging among Independents.)

On the other hand, for seven cable networks, there was a more partisan bent. Among the more amusing findings from the survey: Comedy Central’s The Colbert Report ranked tops with Democrats, while South Park was more engaging among GOPers. And FX’s darkly comedic It’s Always Sunny in Philadelphia scored higher for Democrats, while darkly dramatic Damages led among Republicans.

Regardless of your political persuasion, though, we can all agree that TV is a great diversion—and a fantastic escape from politics!

COMMENT
 


Post a Comment
Asterisk (*) is a required field.
*Username: 
*Rate This Article: (1=Bad, 5=Perfect)

*Comment:
 


Mediafreak


  • Newsletter
  • Chat
  • Podcast
  • Column

CBS Wins Thursday Overnights; ABC Poised for Leadership Among Adults 18-49

2009-11-20

It was business as usual on Thursday, with CBS first in the overnights, and ABC expected to win the evening overall among adults 18-49 thanks to the ongoing strength of Grey’s Anatomy. Third in the metered markets was vastly improved Fox (which was up 58 percent year-to-year), followed by NBC and The CW. 

More

More Newsletters

Do you eat, breathe and sleep TV, but don't want to start your own blog?
Share your thoughts and opinions with thousands of TV lovers everywhere at Marc Berman's PIFeedback.com, a forum about all things television. The Programming Insider posts the previous nights broadcast ratings results and weighs in on any number of TV issues, from the latest hits to the best of the classics.
Click Here to Chat

Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

x

Mr. TV: Stuffing TV Turkeys

It’s almost Thanksgiving, and incredibly this is my sixth annual column dedicated to the best and worst on the small screen. And as always, there are plenty of turkeys stuffing up the airwaves just waiting to be plucked by Mr. TV.

More

More Column


Get a daily update of the latest media news stories delivered to your inbox every morning.