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PBS’ Sprout Net Hoping That Mommy Knows Best

Sprout has cultivated a relationship with prominent mom bloggers who have reviewed and, in some cases, consulted on several of its series

Aug 11, 2008

-By Mike Shields


Cable network PBS Kids Sprout is letting some of its more engaged viewers play programming consultant.

In May 2007, the network—which targets kids 2-5—inked a partnership with BuzzLogic, a company that helps businesses engage with the blogosphere. As a result, Sprout has cultivated a relationship with prominent mom bloggers who have reviewed and, in some cases, consulted on several of its series.

Earlier this summer, Sprout began utilizing the BuzzLogic feedback. Just last month, the network issued 400 pilot DVDs of the upcoming Jim Henson Co.–produced series, Pajanimals, to its mom-blogger network at the BlogHer conference in San Francisco. According to Lauren Monks, Sprout’s senior director, business development, the hope is to garner some low-cost blogger buzz before the show’s November premiere.


Share on LinkedInSaveE-mailPrintMost PopularRSSReprints

PBS’ Sprout Net Hoping That Mommy Knows Best

Sprout has cultivated a relationship with prominent mom bloggers who have reviewed and, in some cases, consulted on several of its series

Aug 11, 2008

-By Mike Shields


Cable network PBS Kids Sprout is letting some of its more engaged viewers play programming consultant.

In May 2007, the network—which targets kids 2-5—inked a partnership with BuzzLogic, a company that helps businesses engage with the blogosphere. As a result, Sprout has cultivated a relationship with prominent mom bloggers who have reviewed and, in some cases, consulted on several of its series.

Earlier this summer, Sprout began utilizing the BuzzLogic feedback. Just last month, the network issued 400 pilot DVDs of the upcoming Jim Henson Co.–produced series, Pajanimals, to its mom-blogger network at the BlogHer conference in San Francisco. According to Lauren Monks, Sprout’s senior director, business development, the hope is to garner some low-cost blogger buzz before the show’s November premiere.
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