CBS Rev. Down; Network TV Ads See Improvement in Q3

Nov 06, 2009

CBS Corp. revenue was down, but profits rose for both the third quarter and the first nine months of the year, the company reported Thursday after the markets closed. Network TV advertising improved in Q3, and Q4 scatter pricing and demand are both exceptionally strong, CBS executives said. Company CEO Leslie Moonves said the "operating environment continues to improve." He said the CBS TV network was commanding Q4 scatter pricing 25 percent ahead of upfront rates, and that the network is...More