Nov 04, 2009

One year after NBC Local Media relaunched and reoriented its TV station Web sites with a hyper-local focus, the strategy is paying off. According to figures NBC released Wednesday (Nov. 4), the number of visitors to the 10 Web sites doubled from 6 million in Nov. 2008 to 12 million in Oct. 2009. Page views are also up 296 percent from 29 million to 113 million. NBC Local Media attributes the growth of sites such as nbcchicago.com (WMAQ-TV) and nbcphiladelphia.com (WCAU-TV) to...More