NEWS - DIGITAL DOWNLOAD

BROADBAND

Google, MacFarlane Forge Deal

'Family Guy' creator to produce short-form animated content for search giant

July 2, 2008

-By Shahnaz Mahmud, Adweek


mw/photos/stylus/31242-MacFarlane_Seth.jpg

MacFarlane's new content will run on YouTube

Google is experimenting with distributing original content, striking a deal with comedian and producer Seth MacFarlane, creator of Fox's long-running hit series Family Guy.

Working with Google, MacFarlane will create an animated Web-based animated series: There will be 50 Webisodes, each will be two minutes in length.

The offering, Seth MacFarlane's Cavalcade of Cartoon Comedy, will reside on Google-owned YouTube and be syndicated and distributed across the search giant's content network to AdSense publisher sites.

Pre-roll and banner ads, as well as "brought to you by" messages, are available to sponsors.

MacFarlane is working with advertisers to create animated versions of some commercials, though further details were not available. These clips will be bundled with ads and seen in place of typical commercials that appear on Web pages.

MacFarlane receives a percentage of the ad revenue.

The partners said the venture is the first large-scale, ad-supported multi-million-dollar Internet content production deal.


Google, MacFarlane Forge Deal

'Family Guy' creator to produce short-form animated content for search giant

July 2, 2008

-By Shahnaz Mahmud, Adweek


mw/photos/stylus/31242-MacFarlane_Seth.jpg

MacFarlane's new content will run on YouTube

Google is experimenting with distributing original content, striking a deal with comedian and producer Seth MacFarlane, creator of Fox's long-running hit series Family Guy.

Working with Google, MacFarlane will create an animated Web-based animated series: There will be 50 Webisodes, each will be two minutes in length.

The offering, Seth MacFarlane's Cavalcade of Cartoon Comedy, will reside on Google-owned YouTube and be syndicated and distributed across the search giant's content network to AdSense publisher sites.

Pre-roll and banner ads, as well as "brought to you by" messages, are available to sponsors.

MacFarlane is working with advertisers to create animated versions of some commercials, though further details were not available. These clips will be bundled with ads and seen in place of typical commercials that appear on Web pages.

MacFarlane receives a percentage of the ad revenue.

The partners said the venture is the first large-scale, ad-supported multi-million-dollar Internet content production deal.
COMMENT
 


Post a Comment
Asterisk (*) is a required field.
*Username: 
*Rate This Article: (1=Bad, 5=Perfect)

*Comment:
 
RECENT BROADBAND
MyToons, Vuze Sign Deal
Court Dismisses Veoh Copyright Case
TiVo, Entertainment Weekly Strike Content Deal
Lifetime Buys ParentsClick Network
EQAL Putting Up 'Resistance'
Back to Broadband Homepage


  • Newsletter
  • Chat
  • Podcast
  • Column

Little of Note in the Thursday Prime-Time Results

2008-08-29

There was little of note on this holiday pending Thursday, with CBS and NBC tied for first in the overnights, each with a mere 3.8 rating overall. Next was ABC, followed by Fox and the CW.

More

More Newsletters

Do you eat, breathe and sleep TV, but don't want to start your own blog?
Share your thoughts and opinions with thousands of TV lovers everywhere at Marc Berman's PIFeedback.com, a forum about all things television. The Programming Insider posts the previous nights broadcast ratings results and weighs in on any number of TV issues, from the latest hits to the best of the classics.
Click Here to Chat

Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

Berman

Mr. TV: Judge and Jury

I’d never seen a syndicated court show taped in person, so I was not about to turn down a recent invitation to attend an afternoon’s worth of episodes for upcoming Sony Pictures Television gaveler Judge Karen, presided over by South Florida judge Karen Mills-Francis.

More

More Column