MEDIAWEEK WEB
NEWS - DIGITAL DOWNLOAD

BROADBAND
SaveE-mailPrintMost PopularRSSReprints

Yahoo to Shutter Yahoo Tech

Feb 9, 2010

-By Mike Shields


Yahoo has announced that it will shut down its nearly four-year-old technology vertical Yahoo Tech as of March 11.

The portal has notified Yahoo Tech users that their personal profiles are set to be eliminated next month, and that all messages and reviews they have posted to the site over the years will no longer be available. Visitors to tech.yahoo.com will be redirected to a technology focused section of Yahoo News. The news of the site’s closure was first posted by BusinessInsider.com

It appears that Yahoo has already pulled resources from the site; among the top stories on the Yahoo Tech homepage include a feature on e-readers showcased at the Consumer Electronics Show, which was in early January.

The shutdown of Yahoo Tech comes at a interesting time for Yahoo, which has recently upped its commitment to original content, particularly in branded entertainment and verticals like Yahoo Sports. Back in 2006, the site was billed as a technology content destination for mainstream users rather than tech geeks.

Since then, technology content has only proliferated on the Web, while mass appeal products like the iPhone have made technology more integral to most Americans’ lives.


Yahoo to Shutter Yahoo Tech

Feb 9, 2010

-By Mike Shields


Yahoo has announced that it will shut down its nearly four-year-old technology vertical Yahoo Tech as of March 11.

The portal has notified Yahoo Tech users that their personal profiles are set to be eliminated next month, and that all messages and reviews they have posted to the site over the years will no longer be available. Visitors to tech.yahoo.com will be redirected to a technology focused section of Yahoo News. The news of the site’s closure was first posted by BusinessInsider.com

It appears that Yahoo has already pulled resources from the site; among the top stories on the Yahoo Tech homepage include a feature on e-readers showcased at the Consumer Electronics Show, which was in early January.

The shutdown of Yahoo Tech comes at a interesting time for Yahoo, which has recently upped its commitment to original content, particularly in branded entertainment and verticals like Yahoo Sports. Back in 2006, the site was billed as a technology content destination for mainstream users rather than tech geeks.

Since then, technology content has only proliferated on the Web, while mass appeal products like the iPhone have made technology more integral to most Americans’ lives.
COMMENT
 


Post a Comment
Asterisk (*) is a required field.
*Username: 
*Rate This Article: (1=Bad, 5=Perfect)

*Comment:
 


Mediaweek on Facebook


  • Newsletter
  • Chat
  • Podcast
  • Column

More Lackluster Results on Friday and Saturday

2010-03-15

NBC stepped up to the plate on Friday, finishing first in total viewers and adults 18-49, while Fox dominated Saturday.  But the ongoing results continue to underwhelm.

More

More Newsletters

Do you eat, breathe and sleep TV, but don't want to start your own blog?
Share your thoughts and opinions with thousands of TV lovers everywhere at Marc Berman's PIFeedback.com, a forum about all things television. The Programming Insider posts the previous nights broadcast ratings results and weighs in on any number of TV issues, from the latest hits to the best of the classics.
Click Here to Chat

Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

x

Mr. TV: Current Reality

I’m worried. Is ABC really designating tonight’s edition of 20/20 “Inside The Bachelor: The Stories Behind the Rose”?

More

More Column


Get a daily update of the latest media news stories delivered to your inbox every morning.