CBS Sets New Local Broadcast Organization

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CBS Sets New Local Broadcast Organization

Nov 10, 2009

-By Katy Bachman

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Anton Guitano (pictured) was named chief operating officer of CBS Local Media

CBS put in place Tuesday (Nov. 10) a new management structure for its local TV and radio broadcast operations. The new local broadcast organization, which combines TV and radio into one segment, was in keeping with the company’s new financial reporting structure revealed last week during its third-quarter earnings call.

To head up the new local broadcast team, the company named Anton Guitano to the newly created position of chief operating officer of CBS Local Media. A 31-year veteran of CBS, Guitano has managed the finances for both the TV and Radio divisions, most recently serving as chief financial officer and senior executive vp of operations for CBS Radio.

In his new position, Guitano will oversee the TV and radio divisions’ financial and strategic operations. He’ll also lead the company’s efforts to leverage the company’s portfolio of local news and Internet properties in CBS markets. Guitano will serve three masters: Les Moonves, president and CEO of CBS; Dan Mason, president and CEO of CBS Radio; and Peter Dunn, who was just named president of CBS Television Stations.

“This is a good time for this move. Our TV and radio stations are gaining momentum week by week and are operating from a position of strength. I look forward to working with this creative and seasoned team of managers as we capitalize on the developing recovery and build a new paradigm for the future growth of our local businesses,” Moonves said.

During the third-quarter earning call, Moonves introduced CBS’ five new business segments: Entertainment (CBS Television Network, CBS Television Studios, CBS Studios International, CBS Television Distribution, CBS Films and CBS Interactive; Cable Networks (Showtime Networks and CBS College Sports Network); Publishing (Simon & Schuster); Local Broadcasting (CBS Television Stations and CBS Outdoor); and Outdoor (CBS Outdoor).

“The new segment structure will bring better visibility into our long-term growth strategy, increase transparency of our operations, and give a clearer view of the efficiencies we are gaining in managing our local assets,” Moonves told analysts last week.

CBS also announced that Dan Mason, who has headed CBS Radio since 2007, extended his contract with the company as president and CEO.

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Save

E-mail

Print

CBS Sets New Local Broadcast Organization

Nov 10, 2009

-By Katy Bachman

Anton Guitano (pictured) was named chief operating officer of CBS Local Media

CBS put in place Tuesday (Nov. 10) a new management structure for its local TV and radio broadcast operations. The new local broadcast organization, which combines TV and radio into one segment, was in keeping with the company’s new financial reporting structure revealed last week during its third-quarter earnings call.

To head up the new local broadcast team, the company named Anton Guitano to the newly created position of chief operating officer of CBS Local Media. A 31-year veteran of CBS, Guitano has managed the finances for both the TV and Radio divisions, most recently serving as chief financial officer and senior executive vp of operations for CBS Radio.

In his new position, Guitano will oversee the TV and radio divisions’ financial and strategic operations. He’ll also lead the company’s efforts to leverage the company’s portfolio of local news and Internet properties in CBS markets. Guitano will serve three masters: Les Moonves, president and CEO of CBS; Dan Mason, president and CEO of CBS Radio; and Peter Dunn, who was just named president of CBS Television Stations.

“This is a good time for this move. Our TV and radio stations are gaining momentum week by week and are operating from a position of strength. I look forward to working with this creative and seasoned team of managers as we capitalize on the developing recovery and build a new paradigm for the future growth of our local businesses,” Moonves said.

During the third-quarter earning call, Moonves introduced CBS’ five new business segments: Entertainment (CBS Television Network, CBS Television Studios, CBS Studios International, CBS Television Distribution, CBS Films and CBS Interactive; Cable Networks (Showtime Networks and CBS College Sports Network); Publishing (Simon & Schuster); Local Broadcasting (CBS Television Stations and CBS Outdoor); and Outdoor (CBS Outdoor).

“The new segment structure will bring better visibility into our long-term growth strategy, increase transparency of our operations, and give a clearer view of the efficiencies we are gaining in managing our local assets,” Moonves told analysts last week.

CBS also announced that Dan Mason, who has headed CBS Radio since 2007, extended his contract with the company as president and CEO.

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