NEWS

Local TV/Radio

Boston's CBS TV O&O Is Tops for Late News

The station, with a 2.7/9 rating/share among Adults 25-54 bested WCVB, Hearst-Argyle Television's ABC affiliate, which still took the top spot in all other local newscasts.

May 22, 2008

-By Katy Bachman


They're popping champagne corks at WBZ, CBS Television's owned-and-operated station in Boston. For the first time in 15 years, that's 123 consecutive ratings periods, WBZ came in No. 1 in late news at 11 p.m. in the May ratings sweeps period. The station, with a 2.7/9 rating/share among Adults 25-54 bested WCVB, Hearst-Argyle Television's ABC affiliate, which still took the top spot in all other local newscasts.

In addition to scoring the top spot among the coveted 25-54 demo, WBZ's late news, was No. 1 among all other demos.

WBZ attributed its growth to an aggressive re-branding campaign, which h=has been underway in the market for the better part of the year. The station also made changes to how it delivers the news, working to develop content franchises.


Boston's CBS TV O&O Is Tops for Late News

The station, with a 2.7/9 rating/share among Adults 25-54 bested WCVB, Hearst-Argyle Television's ABC affiliate, which still took the top spot in all other local newscasts.

May 22, 2008

-By Katy Bachman


They're popping champagne corks at WBZ, CBS Television's owned-and-operated station in Boston. For the first time in 15 years, that's 123 consecutive ratings periods, WBZ came in No. 1 in late news at 11 p.m. in the May ratings sweeps period. The station, with a 2.7/9 rating/share among Adults 25-54 bested WCVB, Hearst-Argyle Television's ABC affiliate, which still took the top spot in all other local newscasts.

In addition to scoring the top spot among the coveted 25-54 demo, WBZ's late news, was No. 1 among all other demos.

WBZ attributed its growth to an aggressive re-branding campaign, which h=has been underway in the market for the better part of the year. The station also made changes to how it delivers the news, working to develop content franchises.
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