NEWS

MAGAZINES AND NEWSPAPERS

Meredith Rebrands Two Spanish Parenting Titles

Will fall under the umbrella of its growing Hispanic parenthood magazine, Ser Padres

July 23, 2008

-By Lucia Moses


In a bid for Hispanic mothers and moms-to-be, Meredith Corp. is rebranding two of its Spanish-language parenting titles under the umbrella of its growing Hispanic parenthood magazine, Ser Padres.

Ser Padres launched in 1990 as an offshoot of Parents. Earlier this year, it folded in Healthy Kids en Español while increasing its frequency and rate base to eight times and 700,000.

Starting in April 2009, Espera, for expectant mothers; and 12 Meses, focusing on the first year of life, will be renamed Ser Padres Espera and Ser Padres Bebe, respectively. Alberto Oliva, editor of Ser Padres, will take over responsibility of the two titles from Siempre Mujer, Meredith’s Spanish-language women’s lifestyle magazine.

Ser Padres Espera, which is distributed in doctors’ offices, will increase its frequency to three from two times a year and grow its distribution by 35 percent to just over 1 million. Ser Padres Bebe will continue to be distributed in maternity wards; its annual distribution will remain 600,000.

On the online front, Ser Padres also will launch a blog (Mimosblog.com) on Aug. 4 for Hispanic mothers, with interactive features and bilingual options.


Meredith Rebrands Two Spanish Parenting Titles

Will fall under the umbrella of its growing Hispanic parenthood magazine, Ser Padres

July 23, 2008

-By Lucia Moses


In a bid for Hispanic mothers and moms-to-be, Meredith Corp. is rebranding two of its Spanish-language parenting titles under the umbrella of its growing Hispanic parenthood magazine, Ser Padres.

Ser Padres launched in 1990 as an offshoot of Parents. Earlier this year, it folded in Healthy Kids en Español while increasing its frequency and rate base to eight times and 700,000.

Starting in April 2009, Espera, for expectant mothers; and 12 Meses, focusing on the first year of life, will be renamed Ser Padres Espera and Ser Padres Bebe, respectively. Alberto Oliva, editor of Ser Padres, will take over responsibility of the two titles from Siempre Mujer, Meredith’s Spanish-language women’s lifestyle magazine.

Ser Padres Espera, which is distributed in doctors’ offices, will increase its frequency to three from two times a year and grow its distribution by 35 percent to just over 1 million. Ser Padres Bebe will continue to be distributed in maternity wards; its annual distribution will remain 600,000.

On the online front, Ser Padres also will launch a blog (Mimosblog.com) on Aug. 4 for Hispanic mothers, with interactive features and bilingual options.
COMMENT
 


Post a Comment
Asterisk (*) is a required field.
*Username: 
*Rate This Article: (1=Bad, 5=Perfect)

*Comment:
 
RECENT MAGAZINES AND NEWSPAPERS
Hachette's Kliger to Exit by Year End
Vibe Redesigns, Slashing Trim Size
Trib Interactive Reorgs Content Team
Rodale Heralding the 'Glam' Movement
Former Alpha Exec Brownridge Lands at OK!
Back to Magazine And Newspapers Homepage


  • Newsletter
  • Chat
  • Podcast
  • Column

NBC Wins Thursday; Weak Return for Fox's Kitchen Nightmares

2008-09-05

It was an easy victory for NBC, with the season opening NFL Football match-up between the Washington Redskins and the New York Giants at an approximate 10.7 rating/17 share in the overnights for the prime-time (8-10 p.m.) portion. 

More

More Newsletters

Do you eat, breathe and sleep TV, but don't want to start your own blog?
Share your thoughts and opinions with thousands of TV lovers everywhere at Marc Berman's PIFeedback.com, a forum about all things television. The Programming Insider posts the previous nights broadcast ratings results and weighs in on any number of TV issues, from the latest hits to the best of the classics.
Click Here to Chat

Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

Berman

Mr. TV: Judge and Jury

I’d never seen a syndicated court show taped in person, so I was not about to turn down a recent invitation to attend an afternoon’s worth of episodes for upcoming Sony Pictures Television gaveler Judge Karen, presided over by South Florida judge Karen Mills-Francis.

More

More Column