-By John Consoli

CBS College Sports Network is partnering with the National Collegiate Athletic Association and CBSSports.com to create CBS College Sports Media, an interactive vertical advertising network that will offer both display and video advertising on NCAA.com, the collegiate sections of CBSSports.com, and on the official athletic sites of some 215 colleges which are currently operated by CBS College Sports Network.

“CBS College Sports Media will allow us to streamline the process of selling our digital collegiate properties while offering clients packages to be bundled with television assets from CBS Sports and CBS College Sports Network,” said Jo Ann Ross,  president of Network and Interactive Sales at CBS. “This will give advertisers multiple platforms from which to deliver their message. At the same time it will allow us to still give media buyers the ability to buy across a network without exposing them to the lower-value brands that can be found in remnant and performance networks. All of this media will be aligned around premium brands and environments.”

In March 2008, the sites that make up the CBS College Sports Media buy reached more than 10 million unique visitors, CBS said in announcing the new network.