McKinsey and Company’s Quentin George on the Rise of Retail Media Networks
How brands can find their footing in the world of first-party data.
How brands can find their footing in the world of first-party data.
The three-day summit about the future of media returned as a hybrid event.
How the 163-year-old brand continues to innovate.
As viewing habits change, so is audience measuring.
Is linear addressable advertising ready for prime time?
Prioritizing brand safety through programmatic experiences.
Context is king among today’s news consumers and publishers.
For the first time in two years, attendees were back in person, hearing from top marketers and media executives who are redefining innovation.
“Plans are useless, but planning is indispensable.”
How first-party data is outperforming cookie data.
The transformation of content advertising in a 'go-forward' world.