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ABC Looks to Sell V Via Sky

Oct 19, 2009

-By James Hibberd


ABC might not be able to simulate spaceships hovering above cities as in the show's premiere episode, but the network came up with the next best thing to promote the launch of its alien-invasion drama V.

Starting Friday, skywriters will create giant V's across the sky at 26 U.S. landmarks.

The network is mum on where and when the V's will strike, but such places as the Statue of Liberty and the Capitol Records building are under consideration. The skywriting will be done multiple times a day at each site until the series launch at 8 p.m. Nov. 3.

V is the final new fall broadcast drama to debut. After four episodes, it goes on hiatus until early next year.

Nielsen Business Media


Share on LinkedInSaveE-mailPrintMost PopularRSSReprints

ABC Looks to Sell V Via Sky

Oct 19, 2009

-By James Hibberd


ABC might not be able to simulate spaceships hovering above cities as in the show's premiere episode, but the network came up with the next best thing to promote the launch of its alien-invasion drama V.

Starting Friday, skywriters will create giant V's across the sky at 26 U.S. landmarks.

The network is mum on where and when the V's will strike, but such places as the Statue of Liberty and the Capitol Records building are under consideration. The skywriting will be done multiple times a day at each site until the series launch at 8 p.m. Nov. 3.

V is the final new fall broadcast drama to debut. After four episodes, it goes on hiatus until early next year.

Nielsen Business Media
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