NEWS - OUT THERE

PLACE-BASED
SaveE-mailPrintMost PopularRSSReprints

National CineMedia Expands Its Ad Network

Oct 5, 2009

-By Katy Bachman


National CineMedia has expanded its advertising network, signing a five-year exclusive affiliate agreement with Starplex Cinemas, ShowBiz Cinemas and Picture Show Theatres, the 11th-largest movie theater chain in the U.S. in terms of attendance.

The deal, announced Monday (Oct. 5), adds to NCM's network 34 theaters and 310 screens in 11 states including Arizona, California, Florida, Georgia, Illinois, Indiana, Nebraska, Ohio, Oklahoma, Texas and Washington, for a total of 17,000 screens.

"I am pleased with the progress we are making building our affiliate network of theater circuits as we continue to strengthen our ability to compete more effectively in the national advertising marketplace," said Kurt Hall, president and CEO of NCM.

The agreement goes into effect Jan. 1, 2010.


Share on LinkedInSaveE-mailPrintMost PopularRSSReprints

National CineMedia Expands Its Ad Network

Oct 5, 2009

-By Katy Bachman


National CineMedia has expanded its advertising network, signing a five-year exclusive affiliate agreement with Starplex Cinemas, ShowBiz Cinemas and Picture Show Theatres, the 11th-largest movie theater chain in the U.S. in terms of attendance.

The deal, announced Monday (Oct. 5), adds to NCM's network 34 theaters and 310 screens in 11 states including Arizona, California, Florida, Georgia, Illinois, Indiana, Nebraska, Ohio, Oklahoma, Texas and Washington, for a total of 17,000 screens.

"I am pleased with the progress we are making building our affiliate network of theater circuits as we continue to strengthen our ability to compete more effectively in the national advertising marketplace," said Kurt Hall, president and CEO of NCM.

The agreement goes into effect Jan. 1, 2010.
COMMENT
 


Post a Comment
Asterisk (*) is a required field.
*Username: 
*Rate This Article: (1=Bad, 5=Perfect)

*Comment:
 
RECENT PLACE-BASED
Clear Channel Outdoor Taps Reichig for Exec Post
Lamar Beats Expectations With Q3 Output
National Cinemedia Expands Preshow Ad Net
Screenvision to Roll Out Live Feed in 300 Theaters
Report: Ads Making Their Way Back to Malls
Back to Place-Based Homepage

Mediafreak


  • Newsletter
  • Chat
  • Podcast
  • Column

CBS Wins Thursday Overnights; ABC Poised for Leadership Among Adults 18-49

2009-11-20

It was business as usual on Thursday, with CBS first in the overnights, and ABC expected to win the evening overall among adults 18-49 thanks to the ongoing strength of Grey’s Anatomy. Third in the metered markets was vastly improved Fox (which was up 58 percent year-to-year), followed by NBC and The CW. 

More

More Newsletters

Do you eat, breathe and sleep TV, but don't want to start your own blog?
Share your thoughts and opinions with thousands of TV lovers everywhere at Marc Berman's PIFeedback.com, a forum about all things television. The Programming Insider posts the previous nights broadcast ratings results and weighs in on any number of TV issues, from the latest hits to the best of the classics.
Click Here to Chat

Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

x

Mr. TV: Stuffing TV Turkeys

It’s almost Thanksgiving, and incredibly this is my sixth annual column dedicated to the best and worst on the small screen. And as always, there are plenty of turkeys stuffing up the airwaves just waiting to be plucked by Mr. TV.

More

More Column