-By Katy Bachman

HSBC Bank USA, a familiar advertiser in some of the nation's largest airports, has added Los Angeles International Airport (LAX), the seventh-busiest airport in the world, to its global airport campaign. As part of a five-year agreement with JCDecaux, HSBC's brand is now featured prominently on the interior and exterior of 17 jet bridges at the Tom Bradley International Terminal at LAX.

The interior of the jet bridges display HSBC's global "Values" campaign, stressing understanding peoples' values in order to meet their needs.

"As a true gateway to Asia/Pacific, LAX represents a particularly compelling opportunity to reach HSBC customers. As 'the world's local bank,' we seek to serve our customers wherever they are, both domestically and abroad," said Kevin Martin, senior executive vp of personal financial services and head of marketing for HSBC Bank USA, N.A.

HSBC pioneered jet bridge advertising, launched at London's Heathrow Airport in 2001. Since then, the financial services company has expanded to 50 airports in 23 countries. Its U.S. airport presence includes John F. Kennedy International Airport and LaGuardia International Airport in New York, N.Y., Newark Liberty International Airport in New Jersey, and Miami (Fla.) International Airport.