-By Katy Bachman

The Cinema Advertising Council announced Wednesday (Jan. 20) new committee chairs for the two-year term running through Dec. 31, 2011.

Steve Siegal, research director for Screenvision, was elected research committee chair. Laura Adler, president of A&G Marketing Group and secretary for the CAC, was elected public relations committee chair.

The two new chairs join returning committee chairs John Missale, chief technology officer, who serves as chair of the technology committee; and Michael Sakin, senior vp of sales for Landmark Theatres, chair of the marketing committee.

Michael Chico, vp of sales and marketing for Screenvision, is the current president and chairman of the CAC.