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CBS Upfront a Wrap; ABC, NBC Almost There

June 8, 2010

-By Steve McClellan, Adweek


mw/photos/stylus/23977-LOGO_CBS_med.jpg
The broadcast network upfront market was close to a wrap Tuesday evening with CBS completing its effort and ABC and NBC near completion.

CBS issued a statement Tuesday afternoon confirming that the network has completed its upfront. The statement didn’t address pricing, but sources familiar with the situation said network achieved market-leading price increases of between 9 percent and 10 percent compared to year-ago rates.
 
Earlier in the year, CBS CEO Leslie Moonves said the network would achieve double-digit rates although last week as the market opened he said he was “very pleased with the marketplace.”
 
Today’s CBS statement said: "As we close out the upfront, we are pleased to once again be in the leadership position, with rate increases and total volume commensurate with our number one standing in the marketplace."
 
CBS is said to have sold between 75 percent and 80 percent of its available upfront inventory.
 
Meanwhile, sources said ABC is also nearing the completion of its upfront market. One source familiar with the sales effort would only say the network achieved price hikes in the “high single-digit range.” Further clarity was not immediately available.

NBC has obtained broadcast ad price increases of between 6 percent and 7 percent above last year’s upfront rates, per sources, who also stressed that NBC’s cable upfront was proceeding at a somewhat slower pace.
 
Word of ABC’s progress follows confirmation from both Fox and The CW late last week that they completed their upfronts. Fox is said to have commanded price hikes of between 8.5 percent and 9 percent.


CBS Upfront a Wrap; ABC, NBC Almost There

June 8, 2010

-By Steve McClellan, Adweek


mw/photos/stylus/23977-LOGO_CBS_med.jpg

The broadcast network upfront market was close to a wrap Tuesday evening with CBS completing its effort and ABC and NBC near completion.

CBS issued a statement Tuesday afternoon confirming that the network has completed its upfront. The statement didn’t address pricing, but sources familiar with the situation said network achieved market-leading price increases of between 9 percent and 10 percent compared to year-ago rates.
 
Earlier in the year, CBS CEO Leslie Moonves said the network would achieve double-digit rates although last week as the market opened he said he was “very pleased with the marketplace.”
 
Today’s CBS statement said: "As we close out the upfront, we are pleased to once again be in the leadership position, with rate increases and total volume commensurate with our number one standing in the marketplace."
 
CBS is said to have sold between 75 percent and 80 percent of its available upfront inventory.
 
Meanwhile, sources said ABC is also nearing the completion of its upfront market. One source familiar with the sales effort would only say the network achieved price hikes in the “high single-digit range.” Further clarity was not immediately available.

NBC has obtained broadcast ad price increases of between 6 percent and 7 percent above last year’s upfront rates, per sources, who also stressed that NBC’s cable upfront was proceeding at a somewhat slower pace.
 
Word of ABC’s progress follows confirmation from both Fox and The CW late last week that they completed their upfronts. Fox is said to have commanded price hikes of between 8.5 percent and 9 percent.
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