SPECIAL REPORT

MAGAZINE BRAND LEADERS HOT LIST

Brand Leaders Hot List

Oct 29, 2007

-By AdweekMedia Staff Report


Magazines. You remember those. They're that quaint medium that enabled Time Inc., Condé Nast and Hearst to erect global media empires that, lately, have become purveyors not only of print but also a dizzying display of digital sidelines, TV shows, satellite radio channels, retail shops, housewares, even condiments. Rodale powerhouse Men's Health sits atop this year’s AdweekMedia Brand Leaders Hot List, our annual ranking of magazines doing the most aggressive, ingenious job of propagating their brands. Those gathered in Boca Raton, Fla., Oct. 28-30 for the American Magazine Conference will get an earful about the "Maga-Brand Revolution." And it's no wonder publishers are fixated on brand proliferation. Time Inc.'s InStyle projects that, in five years, businesses beyond the core print product will contribute a whopping 20 percent of the brand's revenue.

 Click here for the Brand Leaders Hot List and the full report


Share on LinkedInSaveE-mailPrintMost PopularRSSReprints

Brand Leaders Hot List

Oct 29, 2007

-By AdweekMedia Staff Report


Magazines. You remember those. They're that quaint medium that enabled Time Inc., Condé Nast and Hearst to erect global media empires that, lately, have become purveyors not only of print but also a dizzying display of digital sidelines, TV shows, satellite radio channels, retail shops, housewares, even condiments. Rodale powerhouse Men's Health sits atop this year’s AdweekMedia Brand Leaders Hot List, our annual ranking of magazines doing the most aggressive, ingenious job of propagating their brands. Those gathered in Boca Raton, Fla., Oct. 28-30 for the American Magazine Conference will get an earful about the "Maga-Brand Revolution." And it's no wonder publishers are fixated on brand proliferation. Time Inc.'s InStyle projects that, in five years, businesses beyond the core print product will contribute a whopping 20 percent of the brand's revenue.

 Click here for the Brand Leaders Hot List and the full report
COMMENT
 


Post a Comment
Asterisk (*) is a required field.
*Username: 
*Rate This Article: (1=Bad, 5=Perfect)

*Comment:
 
RECENT MAGAZINE BRAND LEADERS HOT LIST
Magazine Brand Leaders 2008
Back to Magazine Brand Leaders Hot List Homepage


  • Newsletter
  • Chat
  • Podcast
  • Column

CBS Dominates Tuesday Overnights; DOA Return for ABC's According to Jim

2008-12-03

It was a clean Tuesday metered market sweep for CBS care of its combination of NCIS, bona fide freshman hit The Mentalist, and relocated Without a Trace.  But the two episode return of ABC's According to Jim was left at the starting gate.   

More

More Newsletters

Do you eat, breathe and sleep TV, but don't want to start your own blog?
Share your thoughts and opinions with thousands of TV lovers everywhere at Marc Berman's PIFeedback.com, a forum about all things television. The Programming Insider posts the previous nights broadcast ratings results and weighs in on any number of TV issues, from the latest hits to the best of the classics.
Click Here to Chat

Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

Mr. TV

Mr. TV: Santa Baby

I have to admit that as a Jew, I always feel funny about asking Santa Claus for anything.

More

More Column