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DATA CENTER

IAG RESEARCH

Top Cable Hybrids: Q1 2009

This Nielsen-IAG data set is the first of a two-part series reporting the top performing hybrid ads on cable networks for the first quarter of 2009.

As television “commercial avoidance” methods have evolved over the years—with the prevalence of DVR use letting viewers fast-forward through ad breaks—advertisers have had to look for alternative ways to get their brands noticed. Product integrations on TV programming have become a popular loophole.

Big Show on Campus

NCAA March Madness tournament brackets and office pools are a once-a-year occurrence, and when they come around, everyone wants to get in on the action.

Television Network Programming

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Column

CBS Wins Thursday; Respectable Return for ABC's FlashForward

2010-03-19

CBS led this third Thursday in March care of 2010 NCAA Basketball: First Round – Day 1, while the long-awaited return of ABC's FlashFoward generated some interest.

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Do you eat, breathe and sleep TV, but don't want to start your own blog?
Share your thoughts and opinions with thousands of TV lovers everywhere at Marc Berman's PIFeedback.com, a forum about all things television. The Programming Insider posts the previous nights broadcast ratings results and weighs in on any number of TV issues, from the latest hits to the best of the classics.
Click Here to Chat

Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

Mr. TV: Current Reality

I’m worried. Is ABC really designating tonight’s edition of 20/20 “Inside The Bachelor: The Stories Behind the Rose”?

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DATA CENTER

Market Profile
Monitor/
Rapid Rep't
Nielsen-IAG

Market Profile: Minneapolis-St. Paul

The Minneapolis-St. Paul market, once two markets until 1986, is one of the geographically largest, reaching into western Wisconsin.

Magazine Monitor

The Mediaweek Magazine Monitor chart provides continually updated current and year-to-date ad page data by magazine category. See Mediaweek magazine?s accompanying analysis for the stories behind the numbers.

Rapid Report: March 27, 2009

The second half of 2008 was a cruel time for teen titles on the newsstand, which has been hit as consumers reduce shopping trips and forgo discretionary purchases at checkout.