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Health Reform Battle Spurs Web Ad Blitz

March 18, 2010

As the healthcare reform debate comes to a head, politicians and advocacy groups are taking to the Web to make last-minute cases to their constituenci...




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Syfy Touts Brand; Announces Slate

A year after announcing plans to jettison its longstanding brand, the network formerly known as Sci Fi Channel is touting the benefits of assuming the Syfy mantle.

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American Idol Lifts Fox to More Wednesday Victory

2010-03-18

Fox, of course, led the midweek troops care of American Idol, almost doubling the average overnight rating for second-place NBC. Third overall was CBS, which aired repeats from 9-11 p.m., followed by ABC, which also populated half of its line-up with encores, and The CW.

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Do you eat, breathe and sleep TV, but don't want to start your own blog?
Share your thoughts and opinions with thousands of TV lovers everywhere at Marc Berman's PIFeedback.com, a forum about all things television. The Programming Insider posts the previous nights broadcast ratings results and weighs in on any number of TV issues, from the latest hits to the best of the classics.
Click Here to Chat

Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

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Mr. TV: Current Reality

I’m worried. Is ABC really designating tonight’s edition of 20/20 “Inside The Bachelor: The Stories Behind the Rose”?

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Mr. TV: Questions of Taste

I may not be the target audience, but I will be sampling new CW reality half-hour High Society, which follows the life of Tinsley Mortimer (aka the “Park Avenue Princess”) and her coterie of New York friends, starting this Wednesday at 9:30 p.m. Knowing my personal taste for this kind of nonsense (and I am not bragging here), I imagine I will keep watching.

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Market Profile: Minneapolis-St. Paul

The Minneapolis-St. Paul market, once two markets until 1986, is one of the geographically largest, reaching into western Wisconsin.

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Magazine Monitor

The Mediaweek Magazine Monitor chart provides continually updated current and year-to-date ad page data by magazine category. See Mediaweek magazine's accompanying analysis for the stories behind the numbers.

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Rapid Report: March 27, 2009

The second half of 2008 was a cruel time for teen titles on the newsstand, which has been hit as consumers reduce shopping trips and forgo discretionary purchases at checkout.

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Circ Report: Jan. 25, 2010

Mediaweek's Circ Report offers data and analysis of magazine circulation by category based on the most recent Audit Bureau of Circulations' six-month reporting period.

Top Cable Hybrids: Q1 2009

This Nielsen-IAG data set is the first of a two-part series reporting the top performing hybrid ads on cable networks for the first quarter of 2009.

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Pony Up the Dough, and Enjoy the Payoff

“Production costs too much!” We’ve all heard it. How many terrific out-of-home media plans have fallen short because of this oversimplified statement?

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