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Social Responsibility
Leading companies are making conscious efforts to engage in socially and environmentally aware causes--
and the success rate is undeniable. The positive impact these campaigns have had on society is evident
in the increased interest of the public to engage in these social responsibility efforts.
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Advertising Women of New York Changing the Game Awards 2008
Breaking the rules, thinking outside the box, coloring out of the lines... These are the demands required of leaders in today's business environment. How do we keep our thinking fresh and innovative when facing down the status quo? Who are the agents of change among us? Advertising Women of New York celebrates and honors the women who have taken chances and who have made a difference — for themselves, their companies or clients, or in the lives of other women. Meet the women who are Changing the Game. As you read the profiles of this year's honorees, we hope they'll inspire you to take the leap.
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Marketing to Women 2008
Why is marketing to women so challenging? Today's ultra-consuming woman should no longer be a mystery to marketers. With blogs, message-boards, social networks and other Internet-based feedback, what women think and want is easily at hand for brands that are listening.
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Reggie Awards 2008
Brandweek and the Promotion Marketing Association are excited to present the 2008 Reggie Award winners.
This year is the 25th anniversary of the Reggie Awards and to commensurate this milestone the PMA brought
back the cash register prize for the winner of the coveted Super Reggie.
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Cable Network Guide 2008
Every year, cable execs eagerly predict upfront money will really move away from broadcast and into their
coffers. This year, because of the "perfect storm" of factors, it actually could. Top media buyers and
cable leaders weigh in. PLUS, in-depth profiles show why cable's the best buy.
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Pure Porsche
Core values and calculated risks keep the premier luxury brand on course. Porsche's long-standing credibility
and consistency allows the auto company to believably advertise its "philosophy" of using what its engineers
learn from winning race car competitions to make their cars for the street "more responsive, more reliable
and more exhilarating."
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Marketing to Women 2007
Marketers and media aiming to modernize their approaches to women need to recognize that the
old stereotypes don't hold, and even relatively new ones are being challenged daily-female
marketers decry the overuse of the "capable mom" stereotype, the soccer mom has been declared
a myth, grown women are avid videogame players.
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Burtch Drake: Salute to O. Burtch Drake and the AAAA
In a career spanning nearly five decades, O. Burtch Drake has seen the advertising industry go
from multi-martini lunches to multiplatform plays. He's left and returned to two agencies, jumped
from the media department to account management to new business, jumped across the pond for a
stint on the client side.
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Experiential Marketing: Changing the way you relate to brands
To take the pulse of the international experiential marketing community in regard to the
definition of the methodology itself, the Experiential Marketing Forum (EMF) asked Clickin
Research to conduct a survey with marketing and advertising professionals. This report describes
the results of that survey.
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