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Crackle Sees Streams Soar

Original scripted online video isn’t dead. In fact, despite a shakeout in the space, producers continue to pump out new episodic projects. But the medium needs to show more signs of life if it hopes to reignite interest among major advertisers, insist digital buyers.

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comScore Ranks TargetSpot First

With more than 29 million unique monthly listeners, TargetSpot vaulted to the top of comScore's adjusted February expanded category report for the entertainment radio category. It was the first time TargetSpot was measured by comScore.

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MSNBC Launches 'Breaking News' Page

MSNBC.com has launched a new branded Facebook page centered on aggregating breaking news stories from across the Web.

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app

Turner Launches SportsNow App

Designed to provide fans with news and live scores across multiple sports—including those not covered by Turner’s networks

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video

maniaTV to Bow New Web Series Slate

The company, which shut down operations last spring only to be revived by original founder Drew Massey, is going back to its roots in entertainment and celebrity programming

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CBS Wins Thursday Overnights; Fox the Network to Beat in Adults 18-49

2010-03-12

Fox is poised for victory among adults 18-49, no doubt, care of the live American Idol results show. But CBS finished first overall for the evening in the overnights, beating Fox by three-tenths of a rating point. In the distant No. 3 spot was ABC, followed by NBC and The CW.

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Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

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Mr. TV: Current Reality

I’m worried. Is ABC really designating tonight’s edition of 20/20 “Inside The Bachelor: The Stories Behind the Rose”?

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Media Marketing Strategies From Digital to Print

Marketing strategies in the media industry are constantly changing and what is hot today can quickly become passé tomorrow. If you are developing a web site marketing strategy for an interactive media web site, you want to ensure that you are not focusing on outdated material or delivering a conceptually stale presentation. The only way to break new ground in the industry is to keep your ideas fresh, with one foot ahead of competitors. Subscribe to Mediaweek today and get exclusive access to reports on successful Media Marketing Strategies.