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Ando Changes Internet Radio Ratings Metrics

Ando Media, the sole provider of Internet radio ratings, changed the metrics it reports in its Webcast Metrics service beginning with the September monthly report. The new metrics are based on average minute session counts, a marked departure from the more familiar radio ratings based on a five-minute qualifier.

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Social Media Users Tout Brands, Products

Social media sites are on their way to becoming a brand’s best advertising medium, according to a new study.

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News Corp.'s Miller: Will Display Ad Market Come Back?

The online display advertising market is seriously underperforming and urgently requires a higher level of sophistication, if it is ever going to earn its fair share of marketing spending.

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ABC Site to Add 'Social' Tool for Online Video

ABC is introducing a new feature aimed at encouraging viewers who stream their favorite shows online to make the experience more social.

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Weather Counts Down to Thanksgiving on Site

Weather.com has launched Countdown to Thanksgiving, a new branded entertainment section sponsored by Michelin.

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Microsoft Unveils Major Redesign of MSN Portal
quadrantONE Scores Top Advertisers for Lifestyle Net
Food Network Site Gets Ready for Thanksgiving
Cookie Jar Launching Kids Video Site
Break, SoCo Pour Out Social Sportz Net Series
Mayor Bloomberg Taps Google in Reelection Bid
Time Inc. Digital's Vivek Shah to Step Down
TV Nets Tap Google's 'Video Box' for Series Boost
Obama Taps iVillage to Spread Health Care Message
Studio One Networks Creates Content for P&G
TLC Preps Web Series with Cake Boss Buddy Valastro
Beliefnet's Steven Waldman Takes FCC Position
CBS Interactive's CEO Quincy Smith Leaving Post
Borrell Identifies Three Fastest-Growing Local Sites
Music Channel Vevo Signs On AT&T
IAC Ready to Invest in Content
Facebook Adds Smarter Share Button
ZillionTV Inks Deal to Stream Weeds, Mad Men
MySpace's CEO Van Natta Looks to 'Clean Up' Site
Digital Hot List 2009

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Freshman Series Update

2009-11-06

Two new series to-date, NBC's Mercy and The Vampire Diaries on The CW, have been given their walking papers.  Ten, meanwhile, have been renewed for the full season.  We have the full scoop here.

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Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

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Mr. TV: Putting the 'V' in DVR

Other than Lost, the last science fiction show I really got into was cheesy daytime serial Dark Shadows, and that was 40 years ago. Full disclosure: I was actually a member of a local Dark Shadows fan club.

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Media Marketing Strategies From Digital to Print

Marketing strategies in the media industry are constantly changing and what is hot today can quickly become passé tomorrow. If you are developing a web site marketing strategy for an interactive media web site, you want to ensure that you are not focusing on outdated material or delivering a conceptually stale presentation. The only way to break new ground in the industry is to keep your ideas fresh, with one foot ahead of competitors. Subscribe to Mediaweek today and get exclusive access to reports on successful Media Marketing Strategies.