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EA's In-House Sales Shot Grazes Microsoft

Electronic Arts’ decision last week to take its in-game advertising business in house represented a body blow to third-party vendors such as Microsoft’s Massive Inc. and IGA Worldwide. But the companies are pressing forward.

EA Brings Ad Sales in-House

Videogame publishing giant Electronic Arts is planning to take all of its ad sales in-house, meaning that it will end its relationships with in-game ad companies Massive Inc. and IGA Worldwide sometime this year.

Once-Casual Gamers Go 'Social'

Traditional gaming sites are bleeding users, as millions of Web gamers shift their time to social games, such as the massively popular FarmVille. That, coupled with an increasing desire among advertisers to move beyond old-school banner ads, has put the advertising market for online gaming very much in play, said analysts and buyers.

Bing's Loot Buys Facebook Fans

Microsoft found a potent way to make friends on Facebook: offer users of hyper-popular social game FarmVille virtual currency.

WildTangent Takes on Social Gaming

WildTangent, which has built a sizable footprint in the casual game space, is making a push into the exploding world of social games with the introduction of BrandBoost, an ad offering via which advertisers can subsidize virtual goods.

Updated: All Quiet on Sony's 'Home' Front

Study: Women Social 'Gamers' on the Rise

RD Targets Game Fans With First iPhone App

Break Media Expands Into Videogames

Double Fusion to Deliver Ads to PlayStation 3 Titles

Game on for Brands

Major League Gaming Wins Nestle Sponsorship

NBC to Launch Chuck Game

Microsoft, Nielsen Launch Game Pilot Test

AFTRA Ratifies Videogame Pact

EA Posts $391 Million Loss

Levi's 'Goes Forth' With Web Game

SyFy, Facebook Team Up on Social Gaming

IGN Acquires Gaming Guide Site

Microsoft, ABC Team on FlashForward

USA Network Expands Its Online 'Arcade'

IGN Back to Ads With EA's Battlefield Heroes

Nielsen: Casual Gamers Play Less, Come Back Often

MLG, Doritos to Look for New Gamer Talent With Deal

Massive to Serve Ads to Xbox 360 Titles

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CBS Wins Thursday; Respectable Return for ABC's FlashForward

2010-03-19

CBS led this third Thursday in March care of 2010 NCAA Basketball: First Round – Day 1, while the long-awaited return of ABC's FlashFoward generated some interest.

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