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Microsoft, Nielsen Launch Game Pilot Test

Firms agree to work with game 1 vs. 100, a multiplayer, Web-based version of the popular TV game show that is played via Xbox Live

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AFTRA Ratifies Videogame Pact

AFTRA's membership ratified its new interactive media agreement with videogame employers Thursday. Just two weeks earlier, SAG rejected the same deal, asking the companies to return to the bargaining table.

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EA Posts $391 Million Loss

Electronic Arts said Monday that it lost $391 million in its fiscal second quarter and will lay off 1,500 people.

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Levi's 'Goes Forth' With Web Game

Levi's agency Wieden  + Kennedy created the game, which kicks off today and runs through mid-November on the brand's Web site

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syfy

SyFy, Facebook Team Up on Social Gaming

SyFy is hoping its users will begin touting their proficiency at the network's growing library of online games with the same frequency that many Facebook users brag about their success at social games like Mob Wars.

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IGN Acquires Gaming Guide Site
Microsoft, ABC Team on FlashForward
USA Network Expands Its Online 'Arcade'
IGN Back to Ads With EA's Battlefield Heroes
Nielsen: Casual Gamers Play Less, Come Back Often
MLG, Doritos to Look for New Gamer Talent With Deal
Massive to Serve Ads to Xbox 360 Titles
GameSpot.com Launches Today On The Spot Series
Nielsen: Record June for Gaming
Mika Salmi Lands at Habbo Parent Sulake
Sony Unplugs Video Ads from the PlayStation 3 Game
Sony, Double Fusion Ink In-Game Ad Deal
People.com Hooks Up with Big Fish Games
News Corp.'s Miller: Games Missing Link for MySpace
Major League Gaming, EA Team for Tourneys
GameTrailers Site Strikes Ad Pact With Restaurant Chain
Double Fusion, Nissan Get in the iPhone Game
Gaming Engagement Hits All-Time High
Nick Signs Sponsors for The AddictingGames Showdown
Videogames Play Through Recession Woes

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CBS Wins Thursday Overnights; ABC Poised for Leadership Among Adults 18-49

2009-11-20

It was business as usual on Thursday, with CBS first in the overnights, and ABC expected to win the evening overall among adults 18-49 thanks to the ongoing strength of Grey’s Anatomy. Third in the metered markets was vastly improved Fox (which was up 58 percent year-to-year), followed by NBC and The CW. 

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Mr. TV: Stuffing TV Turkeys

It’s almost Thanksgiving, and incredibly this is my sixth annual column dedicated to the best and worst on the small screen. And as always, there are plenty of turkeys stuffing up the airwaves just waiting to be plucked by Mr. TV.

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Digital Media News and Trends in the Gaming Sector

For years, games have proven to be one of the most popular forms of multimedia. From cinematic role-playing experiences to life-like simulations and sports games, these innovative games have paved the way as some of the hottest in digital media trends. In terms of advertising, licensing and branding, no other sector provides the impact on digital media that gaming does. For those in the entertainment industry, keeping up on the latest news and media developments within the gaming community is the key to future success. Subscribe to Mediaweek today and always keep up with the latest digital media news affecting your industry.