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GAMING

Levi's 'Goes Forth' With Web Game

Levi's agency Wieden  + Kennedy created the game, which kicks off today and runs through mid-November on the brand's Web site

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syfy

SyFy, Facebook Team Up on Social Gaming

SyFy is hoping its users will begin touting their proficiency at the network's growing library of online games with the same frequency that many Facebook users brag about their success at social games like Mob Wars.

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IGN Acquires Gaming Guide Site

IGN Entertainment has acquired Whattheyplay.com, an independent content site aimed at parents looking for information on family friendly videogames. Terms of the deal were not disclosed.

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Microsoft, ABC Team on FlashForward

Microsoft has scored an elaborate multiplatform ad buy from ABC, which is promoting its upcoming sci-fi series FlashForward with a major assist from the software giant’s company’s video game assets.

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USA Network Expands Its Online 'Arcade'

USA Network is dialing up its commitment to the fast-growing casual gaming space with a spate of new partnerships for its fledgling gaming destination site Characterarcade.com.

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IGN Back to Ads With EA's Battlefield Heroes
Nielsen: Casual Gamers Play Less, Come Back Often
MLG, Doritos to Look for New Gamer Talent With Deal
Massive to Serve Ads to Xbox 360 Titles
GameSpot.com Launches Today On The Spot Series
Nielsen: Record June for Gaming
Mika Salmi Lands at Habbo Parent Sulake
Sony Unplugs Video Ads from the PlayStation 3 Game
Sony, Double Fusion Ink In-Game Ad Deal
People.com Hooks Up with Big Fish Games
News Corp.'s Miller: Games Missing Link for MySpace
Major League Gaming, EA Team for Tourneys
GameTrailers Site Strikes Ad Pact With Restaurant Chain
Double Fusion, Nissan Get in the iPhone Game
Gaming Engagement Hits All-Time High
Nick Signs Sponsors for The AddictingGames Showdown
Videogames Play Through Recession Woes
MEC Snags $200 Mil. Activision Global Media Account
GameSpot Logs Record Audience Figures
Facebook, Twitter, Last.fm Coming to Xbox Live

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Freshman Series Update

2009-11-06

Two new series to-date, NBC's Mercy and The Vampire Diaries on The CW, have been given their walking papers.  Ten, meanwhile, have been renewed for the full season.  We have the full scoop here.

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Mr. TV: Putting the 'V' in DVR

Other than Lost, the last science fiction show I really got into was cheesy daytime serial Dark Shadows, and that was 40 years ago. Full disclosure: I was actually a member of a local Dark Shadows fan club.

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Digital Media News and Trends in the Gaming Sector

For years, games have proven to be one of the most popular forms of multimedia. From cinematic role-playing experiences to life-like simulations and sports games, these innovative games have paved the way as some of the hottest in digital media trends. In terms of advertising, licensing and branding, no other sector provides the impact on digital media that gaming does. For those in the entertainment industry, keeping up on the latest news and media developments within the gaming community is the key to future success. Subscribe to Mediaweek today and always keep up with the latest digital media news affecting your industry.