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Hachette Cuts 15 Digital Posts

Hachette Filipacchi Media, which has shuttered four print magazines in the past couple of years while shifting focus to the Web, cut 15 positions in its digital division, a spokesperson for the company said.

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Facebook in Ring With NBCU's Gladiators

"The Official American Gladiator Challenge" will present interactive games based on the show's competitions, including Hit & Run, Pyramid and the Wall. Users will be able to compete against their friends and the greater Facebook community.

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SEARCH

Forbes.com Signs On Lingospot

Forbes Media has signed up as the biggest U.S. client to date of an online technology that aims to keep visitors on its sites longer by linking stories to contextually relevant content.

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CNET and Yahoo Ink Content, Ad Deal

CNET Networks and Yahoo announced a three-year content-sharing, advertising and search marketing deal to tap into audiences interested in technology and advertisers wanting to reach them.

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MOBILE

FTC Airs Mobile Marketing's Dirty Laundry

The event, attended by as many as 250 people on the first day alone, included panelists representing the mobile industry, academia, consumer interest and privacy groups, and the government.

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Hearst Magazines Get Geeky With ShopText

In the latest effort by print magazines to make their pages interactive, Hearst Magazines is expanding its use of technology that lets readers send text messages to buy products from magazines and conduct other transactions.

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GAMING

Grand Theft Auto 4 sales top $500 Mil.

Software publisher Take-Two Interactive Software Inc. on Wednesday said it sold some 6 million units of its criminal action game "Grand Theft Auto 4" in its first week, with estimated retail sales exceeding $500 million.

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EA Sports Launches 'Freestyle' Game Line

Known for its realistic sports games—thus the tagline "It's in the game"—EA Sports has a rabid following with core gamers. However, as the gaming audience has widened, EA Sports has realized so must its title offerings.

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METRICS

Can Web Video Cure DVR Skipping?

A new study conducted by Google's DoubleClick Performics division confirmed that DVR owners watch more television but fewer commercials.

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Small Social Nets Get Big Marketing Influx

Marketers who think bigger is better may want to reconsider, at least when it comes to social media. Ad spending on those sites is predicted to top $1.6 billion this year, according to eMarketer. However, much of it will be plunked into smaller, emerging social networks.

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Programming Insider
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The Programming Insider: Friday 5/09/08

2008-05-09

Before I get into the overnights rating results, let me focus on CBS' Survivor: Micronesia for a moment. Erik…are you crazy? Nuts? Cuckoo? Meshugenah? Could you believe he fell for that scheme to give the immunity necklace to Natalie? As James appropriately noted, this is now the dumbest move in the history of the Survivor franchise. All I can say at this point is…go Cirie!

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Mr. TV: In Mom's Honor

With Mother's Day this Sunday, I thought I would dedicate this week’s column to the grand matriarchs of the small screen who are the real brains behind any classic TV family.

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