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BROADBAND
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Consortium Creates Self-regulating Guidelines for Web

Looking to get out in front of potential heavy regulation from the U.S. Government, group unveils set of self-regulatory principles for behavioral targeting

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CTAm

Study: TV More Effective Ad Environment Than Online

Cable & Telecommunications Association for Marketing and the research firm NeuroFocus found that TV earns high marks for emotional engagement, commercial recall and intent to purchase

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SEARCH
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comScore: Bing a Boon for Microsoft

Microsoft has picked up a few share points in the search race since last week’s release of Bing, according to a new report issued by comScore.

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Microsoft Launches New Search Engine Bing

Throughout its ongoing Google chase, Microsoft executives—including founder Bill Gates himself—have repeatedly decried the current state of Web search as lacking. Now, the company gets another shot at proving it can do search better.

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MOBILE
IPG

Interpublic, Getfugu Partner on Mobile Search Offerings

Through the new deal, IPG’s Emerging Media Lab will conduct several focus groups to test Getfugu’s mobile  technology and applications for advertisers

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CBS Outdoor Goes Interactive With 'txt2go'

CBS Outdoor is going interactive via a newly launched text messaging capability for its advertisers' campaigns. Called txt2go, the new platform, announced Tuesday (May 26) includes a text keyword placed on outdoor signs that passersby can use to access messages from the advertiser, such as special offers, coupons and promotions.

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GAMING

Nick Signs Sponsors for The AddictingGames Showdown

Paramount, the scooter manufacturer Razor, and the gaming brand Wizards 101 are the official sponsors of the mini awards show honoring the best in online games

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PWC

Videogames Play Through Recession Woes

Revenue generated in the U.S. and Canada by the videogame industry, minus hardware sales, will grow at an average clip of 5.8% annually over the next five years, according to PricewaterhouseCoopers analysis

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METRICS
jacko

Coverage of Michael Jackson's Death Rockets Web Traffic

According to officials CNN.com enjoyed its second highest traffic day of the year yesterday in terms of page views, trailing only January’s coverage of the inauguration of President Obama

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Babycenter

Report: Growing Number of Moms Using Social Media

Per the BabyCenter research, mothers of young children are spending far more time with social media than just three years ago

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Remembering Karl Malden

2009-07-02

Oscar winner Karl Malden, who was a familiar face on the small screen in 1970s ABC crime drama The Streets of San Francisco, died yesterday. He was 97.

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Do you eat, breathe and sleep TV, but don't want to start your own blog?
Share your thoughts and opinions with thousands of TV lovers everywhere at Marc Berman's PIFeedback.com, a forum about all things television. The Programming Insider posts the previous nights broadcast ratings results and weighs in on any number of TV issues, from the latest hits to the best of the classics.
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Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

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Mr. TV: Heat Seeker

I know, I know, technically the summer has only just officially begun. But it seems like months have passed since the annual “Gone Fishing” sign went up at the broadcast networks after Memorial Day weekend. 

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Digital Media News, Data and Resources Available Online

Interactive digital media is creating more buzz than ever in the entertainment industry. Through digital cable or satellite, interactive media allows the consumer to take control of their entertainment options like never before. Follow all of the news on digital media and see what is in store for the future of this exciting and opportunistic format by subscribing to Mediaweek.