Looking to get out in front of potential heavy regulation from the U.S. Government, group unveils set of self-regulatory principles for behavioral targeting
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Cable & Telecommunications Association for Marketing and the research firm NeuroFocus found that TV earns high marks for emotional engagement, commercial recall and intent to purchase
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Throughout its ongoing Google chase, Microsoft executives—including founder Bill Gates himself—have repeatedly decried the current state of Web search as lacking. Now, the company gets another shot at proving it can do search better.
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Through the new deal, IPG’s Emerging Media Lab will conduct several focus groups to test Getfugu’s mobile technology and applications for advertisers
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CBS Outdoor is going interactive via a newly launched text messaging capability for its advertisers' campaigns. Called txt2go, the new platform, announced Tuesday (May 26) includes a text keyword placed on outdoor signs that passersby can use to access messages from the advertiser, such as special offers, coupons and promotions.
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Paramount, the scooter manufacturer Razor, and the gaming brand Wizards 101 are the official sponsors of the mini awards show honoring the best in online games
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Revenue generated in the U.S. and Canada by the videogame industry, minus hardware sales, will grow at an average clip of 5.8% annually over the next five years, according to PricewaterhouseCoopers analysis
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According to officials CNN.com enjoyed its second highest traffic day of the year yesterday in terms of page views, trailing only January’s coverage of the inauguration of President Obama
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Per the BabyCenter research, mothers of young children are spending far more time with social media than just three years ago
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