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Web Users Prefer E-mail Interaction With Marketers, Says Study

New research commissioned by lead generation specialty firm Pontiflex found that just 12 percent of online adults have been willing to share information like their Facebook user name or their Twitter handle with a brand

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emark

Digital Gets Old College Try

Per eMarketer, college students may be the first truly platform-agnostic demographic group, as they take advantage of multiple electronic devices

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emark

eMarketer: Online Ad Slide Nearing Bottom

Predicts that spending will continue to decline for the second half of 2009, but that decline should decelerate

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teens

Take Care When Targeting Teens Online

Do teens constitute an audience for marketers when they're visiting social sites?

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mouse

Social Net Ads: Fewer Clicks, More Engagement

Conventional wisdom holds that social media advertising does not perform nearly as well as ads running on non-social sites, at least by standard measurements like clicks

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YouTube Offers New Video Information Tool
Nielsen, Facebook Partner for Ad Studies
Social Media Draws Usage From Other Web Offerings
BBE Tests Demo-Based Video Ad Product
Nielsen: Web TV-Audience Metric in the Works
Web Video Viewing Breaks Records in July
Study: Social Networkers Vulnerable to Attacks
About.com Sees Healthly Health-Related Traffic
Web Video Not Eating Into TV Ad Dollars, Study
Usage of Mobile Devices Still Growing Briskly
MTV Nets Touts Shorter Web Video Ads
TMZ's June Traffic Soars With Jackson Scoop, Coverage
Nielsen Expands Reach of Web Measurement
Social Nets Explode Around Jackson Death, Memorial
Nielsen Online: Kids Flocking to the Web
Coverage of Michael Jackson's Death Rockets Web Traffic
Report: Growing Number of Moms Using Social Media
Teens Making Time for Digital and Traditional Media
TiVo, Quantcast to Offer Blended TV/Web Audience Data
Publicis' VivaKi Ushers In Second Phase of The Pool

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Freshman Series Update

2009-11-06

Two new series to-date, NBC's Mercy and The Vampire Diaries on The CW, have been given their walking papers.  Ten, meanwhile, have been renewed for the full season.  We have the full scoop here.

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Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

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Mr. TV: Putting the 'V' in DVR

Other than Lost, the last science fiction show I really got into was cheesy daytime serial Dark Shadows, and that was 40 years ago. Full disclosure: I was actually a member of a local Dark Shadows fan club.

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TV Ratings, Media Trends and More Each Day

Television networks are constantly responsible for developing new media trends like downloadable content and on-demand programming. Mediaweek follows all of the news in the television entertainment industry and publishes all of the important and must-know information each week. Executives trust Mediaweek as their primary source for TV ratings, but with the instant access available at Mediaweek.com, we are looked at as the 24/7 resource to the entertainment industry.