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Online Shopping Means More Than Making a Sale

Consumers are going online to find out about holiday deals, but not necessarily to buy

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Social Media Grows Across China

Nearly two-thirds of Chinese officials say social media is China's most influential communications channel

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blast

Social Sites Not as Video Ad Friendly as Content, E-mail

New report produced by the third-party ad server Eyeblaster examined data from thousands of campaigns it executed for brands over the past year encompassing billions of impressions

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massive

Microsoft’s Massive, comScore Strike In-Game Ad Pact

Jointly develop research methodology that will help brands track visits to their Web sites or search queries that result from in game ad campaigns

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email

Web Users Prefer E-mail Interaction With Marketers, Says Study

New research commissioned by lead generation specialty firm Pontiflex found that just 12 percent of online adults have been willing to share information like their Facebook user name or their Twitter handle with a brand

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Digital Gets Old College Try
eMarketer: Online Ad Slide Nearing Bottom
Take Care When Targeting Teens Online
Social Net Ads: Fewer Clicks, More Engagement
YouTube Offers New Video Information Tool
Nielsen, Facebook Partner for Ad Studies
Social Media Draws Usage From Other Web Offerings
BBE Tests Demo-Based Video Ad Product
Nielsen: Web TV-Audience Metric in the Works
Web Video Viewing Breaks Records in July
Study: Social Networkers Vulnerable to Attacks
About.com Sees Healthly Health-Related Traffic
Web Video Not Eating Into TV Ad Dollars, Study
Usage of Mobile Devices Still Growing Briskly
MTV Nets Touts Shorter Web Video Ads
TMZ's June Traffic Soars With Jackson Scoop, Coverage
Nielsen Expands Reach of Web Measurement
Social Nets Explode Around Jackson Death, Memorial
Nielsen Online: Kids Flocking to the Web
Coverage of Michael Jackson's Death Rockets Web Traffic

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CBS Wins Thursday Overnights; ABC Poised for Leadership Among Adults 18-49

2009-11-20

It was business as usual on Thursday, with CBS first in the overnights, and ABC expected to win the evening overall among adults 18-49 thanks to the ongoing strength of Grey’s Anatomy. Third in the metered markets was vastly improved Fox (which was up 58 percent year-to-year), followed by NBC and The CW. 

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Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

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Mr. TV: Stuffing TV Turkeys

It’s almost Thanksgiving, and incredibly this is my sixth annual column dedicated to the best and worst on the small screen. And as always, there are plenty of turkeys stuffing up the airwaves just waiting to be plucked by Mr. TV.

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Television networks are constantly responsible for developing new media trends like downloadable content and on-demand programming. Mediaweek follows all of the news in the television entertainment industry and publishes all of the important and must-know information each week. Executives trust Mediaweek as their primary source for TV ratings, but with the instant access available at Mediaweek.com, we are looked at as the 24/7 resource to the entertainment industry.