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YouTube Begins Mobile Ad Rollout

YouTube has begun a broad rollout of advertising to its mobile site following 18 months of testing.

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TargetSpot, Slacker Focus on Mobile Audio Ads

For the first time, in-stream audio advertisers will be able to target listeners to Internet radio on mobile devices. Slacker, a pure-play Internet radio service, has partnered with TargetSpot, its online radio ad network, to monetize the 50 percent of its listeners that tune-in via applications on iPhone, Android and BlackBerrys.

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Nexstar, LSN Strike Local Mobile Pact

Nexstar Broadcasting Group announced Tuesday (Feb. 9) an agreement with LSN Mobile Local Wireless to bring its 33 local community Web portals to mobile users.

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Weather Channel Looks for Customers to 'Scan' App

The Weather Channel is looking to entice its viewers to start waving their cell phones at their TVs.

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Turner Classic Movies Launches Mobile App

Will feature hundreds of movie clips, trailers and TCM promos and cost users $2.99 to download

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Fox News Asks Apple to Kill iPhone App
Today Show Site Launches Mobile App
Report: Mobile M&A Active in '09, Social, Not So Much
Apple Acquires Quattro Wireless
Apple Dominates Social Brand Ranking
NHL, Verizon Ink Mobile Radio Deal
Panasonic a Cut Above With 'Beard' App
AdMob: Android Smartphones Expanding Reach
T-Mobile Taps NBA for New Web, TV Campaign
Apple Positions Mobile With Lala Deal
CBS Mobile Promotes Rob Gelick to SVP
Study: Mobile Web Access Increasing; Users Going Local
Mobile Ads: Wait Until Next Year
NBA League Pass Taps Into Google’s Android
Disney Launches New App With 'Click2Life' Tool
WSJ Ends Free Ride Via Mobile Apps
Verizon, Google Partner on Mobile Apps
Microsoft Creates New Mobile Phones Lines
Mobile Internet Usage Up, Nielsen Study
CNN Bows Paid iPhone App for Live Video News Feed


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CBS Wins Thursday; Respectable Return for ABC's FlashForward

2010-03-19

CBS led this third Thursday in March care of 2010 NCAA Basketball: First Round – Day 1, while the long-awaited return of ABC's FlashFoward generated some interest.

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Mr. TV: All Rise ...

With talk in recent months focusing on the pending departure of the queen of daytime talk, Oprah Winfrey, let’s shift the attention to another daytime blockbuster, Judge Judy.

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Digital Media and Mobile Media Advertising Trends

Digital media marketing strategies and strong advertising and media plans are essential in order for a company to be successful in today's competitive industry. With so many people constantly on-the-go, media advertisers are targeting the mobile phone user like never before. Keep up with the latest media advertising trends so your marketing strategies can be as fresh and effective as possible. Subscribe to Mediaweek today and never fall behind on what's hot in the advertising industry.