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Health Reform Battle Spurs Web Ad Blitz

As the healthcare reform debate comes to a head, politicians and advocacy groups are taking to the Web to make last-minute cases to their constituencies.

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Yahoo's Carol Bartz Touts Data

Focusing on the science, art and scale that Yahoo can bring to bear, chief executive officer Carol Bartz pledged Monday to work more closely and efficiently with the media industry as the Web giant hits its 15-year anniversary.

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Yahoo Launches New Search Products

Web giant announces a pair of new search ad products that go a long way toward keeping its promise to innovate in the search space

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Updated: AOL Search Boasts Highest CT Rates

AOL search users are more likely to click on ads than any other major search engine. According to research released earlier this week by Chitika, a search-based online ad network, search engines with the top click-through rates were AOL (2.50 percent), Ask (1.76 percent) and Bing (1.74 percent). Yahoo (1.37 percent) and Google (0.98 percent) trailed the top five list.

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Google Unveils New Music Search Capabilities

Search engine giant Google has unveiled expansive new music search capabilities designed to not only facilitate music discovery, streams and sales, but also drive traffic to several digital music services selected as content providers for the newly launched initiative.

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CBS Wins Thursday; Respectable Return for ABC's FlashForward

2010-03-19

CBS led this third Thursday in March care of 2010 NCAA Basketball: First Round – Day 1, while the long-awaited return of ABC's FlashFoward generated some interest.

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Do you eat, breathe and sleep TV, but don't want to start your own blog?
Share your thoughts and opinions with thousands of TV lovers everywhere at Marc Berman's PIFeedback.com, a forum about all things television. The Programming Insider posts the previous nights broadcast ratings results and weighs in on any number of TV issues, from the latest hits to the best of the classics.
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Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

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Mr. TV: Current Reality

I’m worried. Is ABC really designating tonight’s edition of 20/20 “Inside The Bachelor: The Stories Behind the Rose”?

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Media Buyers can Review Advertising Strategies and Trends

Trends in advertising are under constant scrutiny, which can sometimes confuse potential media buyers. The only way to be successful with your web site advertising strategy is to keep up with what's hot and what's not in the online advertising world. Mediaweek focuses on the latest trends in advertising by constantly monitoring the developments within the leading search engines and then making the news available to our readers as quickly as possible. For even more thorough website advertising coverage, subscribe to our weekly publication -- Mediaweek magazine.