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family circle

Family Circle Unseals 'Excellence' Program

In a nod to the iconic Good Housekeeping Seal of Approval, Meredith's Family Circle has launched an awards program that it hopes will boost sales in a still-unsteady advertising climate.

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FCC Seeks Comment on Retrans Petition

The Federal Communications Commission as expected on Friday (March 19) opened a proceeding to seek comment on the petition filed by Time Warner Cable and 13 others calling for the FCC to revise the retransmission consent rules. Comments are due April 19 and reply comments are due May 4.

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TVB: Local Broadcast Shows Signs of Turnaround

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Health Reform Battle Spurs Web Ad Blitz

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Carat Wins J.M. Smucker

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NATIONAL BROADCAST
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Christiane Amanpour Jets to ABC News

Christiane Amanpour will no longer be loading up on frequent-flyer miles, as the veteran CNN globetrotter is trading her passport for a seat at ABC News’ This Week.

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Tiger Woods' Return Has ESPN, CBS Seeing Green

Tiger Woods on Tuesday announced he will return to competitive golf at next month’s Masters Tournament, ending a self-imposed hiatus that began in November.

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CABLE TV
RETRANS

FCC Seeks Comment on Retrans Petition

The Federal Communications Commission as expected on Friday (March 19) opened a proceeding to seek comment on the petition filed by Time Warner Cable and 13 others calling for the FCC to revise the retransmission consent rules. Comments are due April 19 and reply comments are due May 4.

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FX's Justified Armed to Teeth With Ratings

FX’s newest original series Justified started with a bang, as the premiere episode drew 4.16 million viewers Tuesday night at 10 p.m., making it the second most successful launch in the network’s history.

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DIGITAL DOWNLOAD
doctor

Health Reform Battle Spurs Web Ad Blitz

As the healthcare reform debate comes to a head, politicians and advocacy groups are taking to the Web to make last-minute cases to their constituencies.

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Sporting News Ramping Up Online Video

Sporting News is looking to beef up its online video output through an exclusive pact with the content syndicator CineSport.

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More Digital Download
PRINT
family circle

Family Circle Unseals 'Excellence' Program

In a nod to the iconic Good Housekeeping Seal of Approval, Meredith's Family Circle has launched an awards program that it hopes will boost sales in a still-unsteady advertising climate.

More
x

Mixed Results for GQ's iPhone Version

GQ’s Apple iPhone version of its print edition seemed to be showing some traction, but as its latest download figures show, these are still early days when it comes to figuring out consumer adoption levels of digital magazines.

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OUT THERE
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Steve Ridley Promoted at Kinetic

Steve Ridley was promoted Tuesday (March 16) to global chief executive officer for Kinetic Worldwide. The promotion comes one year after Ridley was promoted to chief operating officer of the out-of-home agency.

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Posterscope Adds to OOH Team

Posterscope, the Aegis Media out-of-home agency that recently formed a partnership with MPG's Chrysalis division, announced Tuesday (March 16) a third member to its top management team.

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More Out There
Local TV/Radio
tv

TVB: Local Broadcast Shows Signs of Turnaround

Signs of an advertising turnaround for the local broadcast TV business emerged in the fourth quarter of last year, setting the stage for a healthier first quarter in 2010, according to a Television Bureau of Advertising analysis of Kantar Media data.

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radio

WADO to Carry Yankees Games in Spanish

WADO will carry the Spanish-language play-by-play broadcasts of all 162 home and away games, as well as postseason contests.

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More Local TV/Radio
AGENCIES AND RESEARCH
SMUCKER

Carat Wins J.M. Smucker

Aegis Group's Carat has been awarded the media planning and buying assignment for J.M. Smucker, the client has confirmed.

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Why So Few TV Ads Are Viral Hits

The Holy Grail for many marketers is having their big-budget TV spot become a viral hit online, providing millions of dollars worth of free exposure from consumer pass-along.


 

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More Agencies And Research

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CBS Wins Thursday; Respectable Return for ABC's FlashForward

2010-03-19

CBS led this third Thursday in March care of 2010 NCAA Basketball: First Round – Day 1, while the long-awaited return of ABC's FlashFoward generated some interest.

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Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

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Mr. TV: Current Reality

I’m worried. Is ABC really designating tonight’s edition of 20/20 “Inside The Bachelor: The Stories Behind the Rose”?

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