In a hellish advertising year for Condé Nast, the publishing company is about to get a shot in the arm from Procter & Gamble.
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Looking to get out in front of potential heavy regulation from the U.S. Government, group unveils set of self-regulatory principles for behavioral targeting
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NBC News has scheduled its controversial To-Catch-a-Terrorist investigative program, where an elite team hunts war criminals.
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Chris Kattan has landed his first post-Saturday Night Live TV series.
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| More National Broadcast |
Oxygen’s aggressive promotion of its new competition series Dance Your Ass Off seems to have paid off, as the show debuted to 1.27 million total viewers Monday night at 10 p.m., making it the most-watched premiere in the network’s history.
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Turner Entertainment Networks is going underground to promote the premiere of Dark Blue, its new drama series about undercover L.A. cops set to premiere July 15. All this month, riders going through New York's Grand Central Terminal will find themselves in Dark Blue's underworld of Los Angeles.
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| More Cable TV |
Looking to get out in front of potential heavy regulation from the U.S. Government, group unveils set of self-regulatory principles for behavioral targeting
More
Cable & Telecommunications Association for Marketing and the research firm NeuroFocus found that TV earns high marks for emotional engagement, commercial recall and intent to purchase
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| More Digital Download |
Magazine closings outpaced launches in the first half of the year as publishers were squeezed by the ad recession. A total of 279 folded while 187 made their debut, according to Mediafinder.com, an online database of U.S. and Canadian titles.
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In a hellish advertising year for Condé Nast, the publishing company is about to get a shot in the arm from Procter & Gamble.
More
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| More Magazines And Newspapers |
Out-of-home specialist Posterscope USA continues to expand its U.S. operations, announcing Wednesday (July 1) it is opening a new office in Phoenix, headquarters of out-of-home media giants CBS Outdoor and Clear Channel Outdoor.
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Turner Entertainment Networks is going underground to promote the premiere of Dark Blue, its new drama series about undercover L.A. cops set to premiere July 15. All this month, riders going through New York's Grand Central Terminal will find themselves in Dark Blue's underworld of Los Angeles.
More
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| More Out There |
Since the June 12 transition to digital television, more than 800,000 homes have taken action to receive digital broadcasts, according to the latest count from Nielsen. As of June 28, 1.7 million or 1.5 percent of U.S. homes still remain completely unready for digital TV.
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BIA Advisory Services Wednesday (July 1) lowered its 2009 revenue forecast for TV stations from 15 percent to a 17.3 percent decline. The revised forecast of $16.6 billion is the lowest annual revenue for the TV station industry since 1995.
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| More Local TV/Radio |
Cable & Telecommunications Association for Marketing and the research firm NeuroFocus found that TV earns high marks for emotional engagement, commercial recall and intent to purchase
More
Since the June 12 transition to digital television, more than 800,000 homes have taken action to receive digital broadcasts, according to the latest count from Nielsen. As of June 28, 1.7 million or 1.5 percent of U.S. homes still remain completely unready for digital TV.
More
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| More Media Agencies And Research |
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