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BREAKING MEDIA NEWS
USa

USA Posts Sharp Drops for White Collar, Psych

Early ratings results suggest that two of the network’s original series are not thriving in their new time slots

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MySpace Music Plugs in Audio Ads

To handle ad sales, MySpace has signed with TargetSpot, which represents a network of both pure play Internet radio providers and some of the largest radio groups

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Google Rolls Out Google Buzz

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ABC: Better Homes and Gardens Tops Reader's Digest

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Sundance Channel to Roll Out More Originals

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NATIONAL BROADCAST
CBS

Record Super Bowl Sell for CBS

Per Kantar Media analysis, CBS’ Super Bowl broadcast topped the previous high-water mark by 2 minutes and 45 seconds

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Saints 'Super' Win Unseats M*A*S*H

Sunday’s matchup between the Indianapolis Colts and the New Orleans Saints broke the record books, outperforming the prior high set by the series finale of sitcom M*A*S*H in February 1983.

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CABLE TV
USa

USA Posts Sharp Drops for White Collar, Psych

Early ratings results suggest that two of the network’s original series are not thriving in their new time slots

More
sun

Sundance Channel to Roll Out More Originals

Sundance Channel announced a lineup of new programs at a New York upfront breakfast this morning, including an aggressive slate of original miniseries and series.

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DIGITAL DOWNLOAD

24/7 Real Media Partners With Web Researcher Compete

WPP-owned ad network/ad serving giant looks to provide brands with some hard evidence that their behavioral ad buys actually reach the people they are supposed to

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MySpace

MySpace Music Plugs in Audio Ads

To handle ad sales, MySpace has signed with TargetSpot, which represents a network of both pure play Internet radio providers and some of the largest radio groups

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More Digital Download
MAGAZINES AND NEWSPAPERS
ABC

ABC: Better Homes and Gardens Tops Reader's Digest

Meredith title now has a total circ of 7.6 million, according to the ABC’s FAS-FAX covering the June-December 2009 period.  RD, which has deliberately cut its circulation in recent years to improve its profitability, has has at 7.1 million.

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Zinio Preps Ad Net

As the attention publishers are paying to the app versions of their core titles grows,  Zinio, the digital publishing firm, on Feb. 22 plans to launch an ad network with an unnamed advertiser that will allow for multi-title sales across its publisher clients’ iPhone apps and desktop versions.

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OUT THERE

Sun Life Super Bowl Naming Pays Off

Sun Life Financial's recent deal to have its name affixed to Dolphins Stadium, host to Super Bowl XLIV, paid off big time. The Toronto-based financial firm, which paid $5 million per year for the naming rights, received more than $26 million in media value, according to FrontRow Analytics, a division of Front Row Marketing Services, owned by Comcast-Spectacor.

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CBS Outdoor Turning Grand Central Into 3-D Visa Ad

In an out-of-home first, CBS Outdoor unveiled the first high-definition 3-D projection display in New York City's Grand Central station. And yes, the display, for Visa's Go World campaign, requires special 3-D glasses, which are distributed on site by brand ambassadors.

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Local TV/Radio
radio

National Spot Radio Looking Up

According to a report from Stu Olds, CEO of Katz Media, the auto category, up 35.6 percent in the quarter, is one of seven categories contributing to a tightening marketplace

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SBS Promotes Albert Rodriguez to WSBS-TV GM

Will run the flagship station for the company's fledgling Mega TV network

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MEDIA AGENCIES AND RESEARCH

Survey: Clutter Causing TV Ads to Lack Effectiveness

The bloom may be coming off the TV advertising rose. According to a joint Association of National Advertisers and Forrester Research survey of more than 100 national advertisers, 62 percent of respondents think TV ads have become less effective in the past two years. The main culprit cited by respondents was clutter, with 69 percent saying they would like fewer commercials per pod

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MSN-Vet Mike Siegenthaler Jumps to UM

Mike Siegenthaler, who most recently led MSN’s Branded Entertainment and Experiences Team (BEET), is making the jump to UM to become executive vp, head of the agency’s burgeoning MOR group.

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Positive Opening Week Results for ABC, CBS and Fox

2010-02-09

CBS opened this second week in February on a winning overnight note care of its combination of How I Met Your Mother, Accidentally on Purpose, Two and a Half Men, The Big Bang Theory and CSI: Miami.  But ABC and Fox had crowing rights of their own.

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Mr. TV: A Sporting Chance

In what is arguably one of the worst prime-time seasons in the history of NBC, there is some relief on the horizon: the XXI Olympic Winter Games, live from Vancouver, B.C., Canada, which kicks off with the opening ceremonies this Friday.

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