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BREAKING MEDIA NEWS
radio

National Spot Radio Looking Up

According to a report from Stu Olds, CEO of Katz Media, the auto category, up 35.6 percent in the quarter, is one of seven categories contributing to a tightening marketplace

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Nexstar, LSN Strike Local Mobile Pact

Nexstar Broadcasting Group announced Tuesday (Feb. 9) an agreement with LSN Mobile Local Wireless to bring its 33 local community Web portals to mobile users.

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Saints 'Super' Win Unseats M*A*S*H

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Survey: Clutter Causing TV Ads to Lack Effectiveness

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The CW Promotes Brian Doherty to SVP, National Sales

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NATIONAL BROADCAST
CBS

Record Super Bowl Sell for CBS

Per Kantar Media analysis, CBS’ Super Bowl broadcast topped the previous high-water mark by 2 minutes and 45 seconds

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Saints 'Super' Win Unseats M*A*S*H

Sunday’s matchup between the Indianapolis Colts and the New Orleans Saints broke the record books, outperforming the prior high set by the series finale of sitcom M*A*S*H in February 1983.

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CABLE TV
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CNN to Guarantee 'Away' Audience

Less a promo reel than a virtual Baedeker’s guide to the world’s most volatile trouble spots, the video component of CNN’s upfront presentation offers a shifting mosaic of place names and crumbled masonry.

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wong

Andrea Wong Exits Top Post at Lifetime

Insiders expected that her days were numbered as early as August 2009, when Disney, Hearst Corporation and NBC Universal announced that A&E Television Networks would acquire the Lifetime portfolio

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DIGITAL DOWNLOAD
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Nexstar, LSN Strike Local Mobile Pact

Nexstar Broadcasting Group announced Tuesday (Feb. 9) an agreement with LSN Mobile Local Wireless to bring its 33 local community Web portals to mobile users.

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SportsFanLive Launches Olympic Twitter Page

The sports fan community/social networking site SportsFanLive has launched an official OlympicTweets page, which will aggregate live Twitter chatter from various athletes participating at the Winter Olympics in Vancouver, Canada, starting on Feb. 12.

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MAGAZINES AND NEWSPAPERS
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Zinio Preps Ad Net

As the attention publishers are paying to the app versions of their core titles grows,  Zinio, the digital publishing firm, on Feb. 22 plans to launch an ad network with an unnamed advertiser that will allow for multi-title sales across its publisher clients’ iPhone apps and desktop versions.

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Bed Bath Line a 'Real Simple' Offer for Women

Real Simple is taking its well-known brand into the home with a new line of household products at Bed Bath & Beyond. The Real Simple Solutions line will be sold in some 1,000 stores starting in March.

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OUT THERE

Sun Life Super Bowl Naming Pays Off

Sun Life Financial's recent deal to have its name affixed to Dolphins Stadium, host to Super Bowl XLIV, paid off big time. The Toronto-based financial firm, which paid $5 million per year for the naming rights, received more than $26 million in media value, according to FrontRow Analytics, a division of Front Row Marketing Services, owned by Comcast-Spectacor.

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CBS Outdoor Turning Grand Central Into 3-D Visa Ad

In an out-of-home first, CBS Outdoor unveiled the first high-definition 3-D projection display in New York City's Grand Central station. And yes, the display, for Visa's Go World campaign, requires special 3-D glasses, which are distributed on site by brand ambassadors.

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Local TV/Radio
radio

National Spot Radio Looking Up

According to a report from Stu Olds, CEO of Katz Media, the auto category, up 35.6 percent in the quarter, is one of seven categories contributing to a tightening marketplace

More

SBS Promotes Albert Rodriguez to WSBS-TV GM

Will run the flagship station for the company's fledgling Mega TV network

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More Local TV/Radio
MEDIA AGENCIES AND RESEARCH

Survey: Clutter Causing TV Ads to Lack Effectiveness

The bloom may be coming off the TV advertising rose. According to a joint Association of National Advertisers and Forrester Research survey of more than 100 national advertisers, 62 percent of respondents think TV ads have become less effective in the past two years. The main culprit cited by respondents was clutter, with 69 percent saying they would like fewer commercials per pod

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MSN-Vet Mike Siegenthaler Jumps to UM

Mike Siegenthaler, who most recently led MSN’s Branded Entertainment and Experiences Team (BEET), is making the jump to UM to become executive vp, head of the agency’s burgeoning MOR group.

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Positive Opening Week Results for ABC, CBS and Fox

2010-02-09

CBS opened this second week in February on a winning overnight note care of its combination of How I Met Your Mother, Accidentally on Purpose, Two and a Half Men, The Big Bang Theory and CSI: Miami.  But ABC and Fox had crowing rights of their own.

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Mr. TV: A Sporting Chance

In what is arguably one of the worst prime-time seasons in the history of NBC, there is some relief on the horizon: the XXI Olympic Winter Games, live from Vancouver, B.C., Canada, which kicks off with the opening ceremonies this Friday.

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