MEDIAWEEK WEB

Mediaweek Home > Media News and Analysis > Media Research

NEWS

MEDIA AGENCIES AND RESEARCH

Survey: Clutter Causing TV Ads to Lack Effectiveness

The bloom may be coming off the TV advertising rose. According to a joint Association of National Advertisers and Forrester Research survey of more than 100 national advertisers, 62 percent of respondents think TV ads have become less effective in the past two years. The main culprit cited by respondents was clutter, with 69 percent saying they would like fewer commercials per pod

More

x

MSN-Vet Mike Siegenthaler Jumps to UM

Mike Siegenthaler, who most recently led MSN’s Branded Entertainment and Experiences Team (BEET), is making the jump to UM to become executive vp, head of the agency’s burgeoning MOR group.

More
x

Borrell Reboots Political Spending Forecast Upward

Based on January's Supreme Court ruling, Borrell Associates has added more than $400 million to its political advertising forecast, putting the new total for 2010 at $4.2 billion this year.

More
x

Optimedia Promotes Trio of Execs

Publicis Groupe’s Optimedia has promoted three senior executives, including Greg Kahn, who moves up to evp business development director from svp, director of strategic insights.

More
x

BET: Population, Spending Skyrocketing for African Americans

The results of the 2010 U.S. Census won't be available until December, but preliminary data suggests the African-American population is growing at a faster rate than the rest of the general population. Perhaps more importantly, it has become apparent that African-American consumers are commanding more buying power than ever before.

More
MediaVest Wins Turner Account
Survey: Marketers More Positive About Economy
Shari Anne Brill Out at Carat
Super Bowl: Sizing Up the Competition
ESPN, Mindshare, Unilever Ponder Media Scene in '15
AWM's Super Bowl Coverage
NBCU Unveils Improved TAMi for Vancouver Games
Study: Hispanics Lack Details on Census
Nielsen Preps SpotScan Shutdown
Dentsu Acquires 360i
Kantar Media is New Handle for TNS Media, KMR Group
CIMM Adds Six New Members
R/GA: Digital AOY '09
The Martin Agency: U.S. Agency of the Year 2009
JWT: Global AOY '09
Nielsen Sets Schedule for 'TVandPC' Report
Sandy Grushow Joins MediaLink
FCC to Study Future of Media
Updated: Brien to Succeed Dooner as Worldgroup CEO
Kids Still Glued to TV (One Way or Another)


Mediafreak


  • Newsletter
  • Chat
  • Podcast
  • Column

Positive Opening Week Results for ABC, CBS and Fox

2010-02-09

CBS opened this second week in February on a winning overnight note care of its combination of How I Met Your Mother, Accidentally on Purpose, Two and a Half Men, The Big Bang Theory and CSI: Miami.  But ABC and Fox had crowing rights of their own.

More

More Newsletters

Do you eat, breathe and sleep TV, but don't want to start your own blog?
Share your thoughts and opinions with thousands of TV lovers everywhere at Marc Berman's PIFeedback.com, a forum about all things television. The Programming Insider posts the previous nights broadcast ratings results and weighs in on any number of TV issues, from the latest hits to the best of the classics.
Click Here to Chat

Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

x

Mr. TV: A Sporting Chance

In what is arguably one of the worst prime-time seasons in the history of NBC, there is some relief on the horizon: the XXI Olympic Winter Games, live from Vancouver, B.C., Canada, which kicks off with the opening ceremonies this Friday.

More

More Column




Media Research | Digital Agency | Mobile Agency | Search Agencies | Media Buyers

Whether you need to perform media research on a digital agency, mobile agency, search agencies, or media buyers, Mediaweek is where you can find exactly what you are looking for. Media research can encompass an extremely large scope. With Mediaweek and Mediaweek.com, advertising and media agencies can access tools designed to streamline their media research needs. With so much information available for advertising and media agencies, you will quickly discover that Mediaweek is much more than a source for Nielsen TV ratings. Keep up with the latest advertising trends by subscribing to Mediaweek magazine today.