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CTAm

Study: TV More Effective Ad Environment Than Online

Cable & Telecommunications Association for Marketing and the research firm NeuroFocus found that TV earns high marks for emotional engagement, commercial recall and intent to purchase

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Nielsen: 1.7 Million Still Unready for DTV

Since the June 12 transition to digital television, more than 800,000 homes have taken action to receive digital broadcasts, according to the latest count from Nielsen. As of June 28, 1.7 million or 1.5 percent of U.S. homes still remain completely unready for digital TV.

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BIA Lowers TV Stations Forecast

BIA Advisory Services Wednesday (July 1) lowered its 2009 revenue forecast for TV stations from 15 percent to a 17.3 percent decline. The revised forecast of $16.6 billion is the lowest annual revenue for the TV station industry since 1995.

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Microsoft Office Shifts to JWT

In a major realignment of its agency roster, Microsoft is shifting ad chores on its Office business suite to WPP Group's JWT, according to sources.

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Bristol-Myers Squibb Awards Media to MediaVest

Bristol-Myers Squibb has awarded its media assignment to Publicis Groupe's MediaVest after a review, the client has confirmed.

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Remembering Karl Malden

2009-07-02

Oscar winner Karl Malden, who was a familiar face on the small screen in 1970s ABC crime drama The Streets of San Francisco, died yesterday. He was 97.

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Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

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Mr. TV: Heat Seeker

I know, I know, technically the summer has only just officially begun. But it seems like months have passed since the annual “Gone Fishing” sign went up at the broadcast networks after Memorial Day weekend. 

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