One of the fastest growing immigrant groups in the U.S., Indian Americans, who represent 89 percent of the Desi population, increased from 815,000 in 1990 to nearly 1.7 million in 2000, a 106 percent rise, per the Census Bureau. Even so, that population makes up less than 1 percent of the total U.S. population versus the Latino communities, which made up 12.5 percent in 2000. Both figures have no doubt since risen.
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Magazines claiming a rate base can give themselves a pat on the back: They had their best performance ever in the first quarter of 2008, with only 10 percent falling short of their guaranteed circ to advertisers, according to Capell's Circulation Report.
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Horizon Media is the first media agency to partner with Backchannelmedia in its TV-to-Internet click through advertising platform.
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MediaVest activation director Julie Goldstein and connections director Erin Harvey have been promoted to vice presidents.
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While many television networks, including NBC and CBS, are approaching the upfront marketplace with sales presentations that include hefty praise and pitches for their digital platforms, Fox is concentrating its efforts on selling television as the overwhelming choice for advertisers to get their best return on investment.
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