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MTVN Inks With Rentrak Ratings Service

Rentrak announced Monday (March 15) it signed MTV Networks to its set-top-box TV ratings. MTV Networks—which includes a number of cable channels including MTV, Comedy Central, Spike, TV Land and VH1—will have access to Rentrak's TV Essentials service, which provides second-by-second household TV ratings.

AdSpace Looks to Clean Up Mall Metrics

AdSpace Digital Mall Network is hoping to put mall advertising on the same playing field as TV and radio advertising by introducing new audience metrics.

Multicultural Ad Spend Fared Better in '09

Ad spending on Spanish-language media and African-American media fared better than overall ad market 2009. Compared to a 9 percent drop in overall ad spending, spending declined 4.7 percent on Spanish-language media and 7.3 percent on African-American media, according to a Nielsen report released Friday (March 12).

Ogilvy Wins Ikea Account

WPP Group's Ogilvy & Mather in New York has won the Ikea account following a review, the client. Annual ad spending is $85-90 million, per Nielsen.

Orbitz's Creative Biz to BBDO

Omnicom Group's BBDO has added creative chores for online travel service Orbitz following a review, the client has confirmed.

Beiersdorf Shifts U.S. Media to Carat

Beiersdorf, the marketer of Nivea and other skin-care products, has shifted media chores on its $100 million ad account to Aegis Group's Carat after a review, according to sources. Omnicom's OMD was the incumbent.

GroupM Signs on for TRA Service

GroupM has become the second major agency to sign a deal with TRA, a research service that links TV ratings to product-purchase behavior, TRA announced Tuesday (March 9).

CRE Releases Set-Top Box White Paper

Untapping the potential of set-top-box data will not be easy nor quick, according to a just-completed STB white paper from the Council for Research Excellence released Tuesday (March 9). The study, a yearlong endeavor, concluded that only through broad industry collaboration would the industry realize the benefits of STB data.

Brands Dance With the Stars

Rapper and actor T.I. enjoyed the spoils of the thug life, but it ended up costing him his freedom and, by his own estimate, $12 million in a lost General Motors endorsement deal and other work when he was convicted of federal weapons charges. But the artist, who’s now emerged from prison and has a new record coming out, could be back in the brand partnership game soon.

Orbitz's Creative Biz to BBDO

Beiersdorf Shifts U.S. Media to Carat

GroupM Signs on for TRA Service

CRE Releases Set-Top Box White Paper

Brands Dance With the Stars

Estrella TV Added to Nielsen Ratings

Sidney Crosby Leads Olympic Athletes' Web Buzz

CLIO Names Juries for 2010

4A's: What's Delaying Ad Addressability?

Digitas Adds Clerkin to Head Up Kraft Foods One

Omnicom Launches 'Retail 3'

Media Biz Needs to Make Its Culture 'Social'

GroupM's Goldstein Seeks to Cure 'Schizophrenia'

Mediamark, MBI Team Up to Track Media Usage

Transforming Research Roles

IPG's Income, Revenue Plummet

Nielsen: U.S. Ad Spend Dipped 9% in 2009

Bloomberg Chooses JWT

NBC Olympics: Spikes Seen in Brand Recall, Search

Bloomberg Mulls Two Agencies

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CBS and Fox Dominate Week of March 8

2010-03-17

There were no Winter Olympics or Academy Awards telecast this week…nothing out of the ordinary. With that in mind, it was back to normal with CBS first overall in households and total viewers and the home of American Idol, Fox, No. 1 in the three key demos.

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