Creative Online Advertising and Website Advertising Trends Covered by Mediaweek.com

NEWS - OUT THERE

CREATIVE

CBS Outdoor Turning Grand Central Into 3-D Visa Ad

In an out-of-home first, CBS Outdoor unveiled the first high-definition 3-D projection display in New York City's Grand Central station. And yes, the display, for Visa's Go World campaign, requires special 3-D glasses, which are distributed on site by brand ambassadors.

Visa to Advertise on Super Bowl Trays

There's more than one way to leverage a brand during the Super Bowl aside from shelling out $2.8 million for a spot in the broadcast. Visa, an NFL sponsor, is attaching its logo to the stadium trays distributed at all concession stands in the Sun Life Stadium on Feb. 7, when the New Orleans Saints take on the Indianapolis Colts in Super Bowl XLIV in Miami.

Verizon Goes Street Level With Droid Game

As part of the marketing to promote the launch of the Droid Smartphone, Verizon Wireless took to the streets taking over four vacant storefronts in three cities to create a one-of-kind interactive experience for pedestrians. Through Dec. 27, pedestrians in San Francisco, Phoenix and Los Angeles are invited to play the Droid Game, a videogame at street level.

ABC Looks to Sell V Via Sky

ABC might not be able to simulate spaceships hovering above cities as in the show's premiere episode, but the network came up with the next best thing to promote the launch of its alien-invasion drama V.

Showtime Partners With Metropolitan Home for OOH Promo

For the second year in a row, Showtime is partnering with Metropolitan Home for one of the most creative fall season promotions ever conceived.

CBS, Pepsi Video Campaign…in Print?

CAC Names '08 Creative Winners

Out There: Creative Corner

Television Network Programming

Newsletter
Chat
Podcast
Column

More Lackluster Results on Friday and Saturday

2010-03-15

NBC stepped up to the plate on Friday, finishing first in total viewers and adults 18-49, while Fox dominated Saturday. But the ongoing results continue to underwhelm.

More Newsletters

Do you eat, breathe and sleep TV, but don't want to start your own blog?
Share your thoughts and opinions with thousands of TV lovers everywhere at Marc Berman's PIFeedback.com, a forum about all things television. The Programming Insider posts the previous nights broadcast ratings results and weighs in on any number of TV issues, from the latest hits to the best of the classics.
Click Here to Chat

Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.