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ABC Looks to Sell V Via Sky

ABC might not be able to simulate spaceships hovering above cities as in the show's premiere episode, but the network came up with the next best thing to promote the launch of its alien-invasion drama V.

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Showtime Partners With Metropolitan Home for OOH Promo

For the second year in a row, Showtime is partnering with Metropolitan Home for one of the most creative fall season promotions ever conceived.

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CBS, Pepsi Video Campaign…in Print?

In a bid to generate maximum buzz leading into the fall TV season, Omnicom's OMD has paired two of its clients -- CBS and Pepsi -- with a new technology that brings iPod-quality video to a print advertising and promotional campaign touting CBS' new lineup and Pepsi's diet drink Pepsi Max.

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CAC Names '08 Creative Winners

There's another reason Happy the Hedgehog, the star of Sprint's in-theatre "silence your cell phone" commercial is happy. The spot, titled "Pants, No Pants" and created by Goodby, Silverstein & Partners, was one of six winners of the Cinema Advertising Council's Creative Excellence Awards for 2008.

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Out There: Creative Corner

Snickers’ new “Snickers Speak” effort has all the elements of a classic outdoor campaign. In just one or two words displayed in the Snickers package typeface and logo, the consumer instantly gets the message.

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Tabasco Brings Ads to Pizza Boxes
Walgreens Claims Prime Real Estate
LX.TV: By Any Vehicle Necessary

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CBS Wins Thursday Overnights; ABC Poised for Leadership Among Adults 18-49

2009-11-20

It was business as usual on Thursday, with CBS first in the overnights, and ABC expected to win the evening overall among adults 18-49 thanks to the ongoing strength of Grey’s Anatomy. Third in the metered markets was vastly improved Fox (which was up 58 percent year-to-year), followed by NBC and The CW. 

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Mr. TV: Stuffing TV Turkeys

It’s almost Thanksgiving, and incredibly this is my sixth annual column dedicated to the best and worst on the small screen. And as always, there are plenty of turkeys stuffing up the airwaves just waiting to be plucked by Mr. TV.

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