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ABC Looks to Sell V Via Sky

ABC might not be able to simulate spaceships hovering above cities as in the show's premiere episode, but the network came up with the next best thing to promote the launch of its alien-invasion drama V.

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Showtime Partners With Metropolitan Home for OOH Promo

For the second year in a row, Showtime is partnering with Metropolitan Home for one of the most creative fall season promotions ever conceived.

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CBS, Pepsi Video Campaign…in Print?

In a bid to generate maximum buzz leading into the fall TV season, Omnicom's OMD has paired two of its clients -- CBS and Pepsi -- with a new technology that brings iPod-quality video to a print advertising and promotional campaign touting CBS' new lineup and Pepsi's diet drink Pepsi Max.

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CAC Names '08 Creative Winners

There's another reason Happy the Hedgehog, the star of Sprint's in-theatre "silence your cell phone" commercial is happy. The spot, titled "Pants, No Pants" and created by Goodby, Silverstein & Partners, was one of six winners of the Cinema Advertising Council's Creative Excellence Awards for 2008.

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Out There: Creative Corner

Snickers’ new “Snickers Speak” effort has all the elements of a classic outdoor campaign. In just one or two words displayed in the Snickers package typeface and logo, the consumer instantly gets the message.

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Tabasco Brings Ads to Pizza Boxes
Walgreens Claims Prime Real Estate
LX.TV: By Any Vehicle Necessary

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Freshman Series Update

2009-11-06

Two new series to-date, NBC's Mercy and The Vampire Diaries on The CW, have been given their walking papers.  Ten, meanwhile, have been renewed for the full season.  We have the full scoop here.

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Mr. TV: Putting the 'V' in DVR

Other than Lost, the last science fiction show I really got into was cheesy daytime serial Dark Shadows, and that was 40 years ago. Full disclosure: I was actually a member of a local Dark Shadows fan club.

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