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DIGITAL

Cinema Advertising Down 12% in Q3

After bucking the downward trend of most media, cinema advertising took a hit in third quarter. Cinema rep firm National CineMedia reported late Thursday (Nov. 6) advertising down nearly 12 percent to $88.3 million in third quarter.

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ABC to Handle Sales for 'American Eagle' Sign

ABC Regional Sports and Entertainment Sales announced Thursday (Nov. 5) an exclusive deal to handle sales for American Eagle Outfitters’ new electronic sign in New York City’s Times Square.

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Forecast: Digital Out-of-Home to Skyrocket Ahead

Digital out-of-home advertising will reach $2.2 billion this year, hitting $3.7 billion by 2013.


According to a BIA/Kelsey forecast released Wednesday (Nov. 4), the segment, which includes digital billboards and place-based networks, will grow at an annual rate of 13.5 percent, outpacing traditional out of home’s 1.4 percent growth rate.

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7-Eleven Launches 'TV' Service

7-Eleven, home of the Slurpee and the Big Gulp, announced Tuesday (Nov. 3) the launch 7-Eleven TV.

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Zoom Acquires Gym Screen Media

Zoom Media Corp. continues to grow its digital out-of-home portfolio in fitness venues, announcing Tuesday (Nov. 3) it had acquired Gym Screen Media (Gym TV), a 160 venue digital channel in high-end fitness centers in the U.K.

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Freshman Series Update

2009-11-06

Two new series to-date, NBC's Mercy and The Vampire Diaries on The CW, have been given their walking papers.  Ten, meanwhile, have been renewed for the full season.  We have the full scoop here.

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Mr. TV: Putting the 'V' in DVR

Other than Lost, the last science fiction show I really got into was cheesy daytime serial Dark Shadows, and that was 40 years ago. Full disclosure: I was actually a member of a local Dark Shadows fan club.

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Digital Media is Impacting the Industry and Mediaweek is there to Cover these E-Business Trends

Every year, e-business grows by leaps and bounds. In fact, online advertising is one of the most popular trends in advertising and it shows no signs of slowing down. Follow all of the developments in digital media and what impact they have on the out-of-Home sector in each issue of Mediaweek, or anytime on Mediaweek.com.