Mediaweek Home > Media News and Analysis > Out There Advertising Agencies > Digital Media and Advertising

NEWS - OUT THERE

DIGITAL

Cinema Advertising Down 12% in Q3

After bucking the downward trend of most media, cinema advertising took a hit in third quarter. Cinema rep firm National CineMedia reported late Thursday (Nov. 6) advertising down nearly 12 percent to $88.3 million in third quarter.

More

ABC to Handle Sales for 'American Eagle' Sign

ABC Regional Sports and Entertainment Sales announced Thursday (Nov. 5) an exclusive deal to handle sales for American Eagle Outfitters’ new electronic sign in New York City’s Times Square.

More

Forecast: Digital Out-of-Home to Skyrocket Ahead

Digital out-of-home advertising will reach $2.2 billion this year, hitting $3.7 billion by 2013.


According to a BIA/Kelsey forecast released Wednesday (Nov. 4), the segment, which includes digital billboards and place-based networks, will grow at an annual rate of 13.5 percent, outpacing traditional out of home’s 1.4 percent growth rate.

More
x

7-Eleven Launches 'TV' Service

7-Eleven, home of the Slurpee and the Big Gulp, announced Tuesday (Nov. 3) the launch 7-Eleven TV.

More

Zoom Acquires Gym Screen Media

Zoom Media Corp. continues to grow its digital out-of-home portfolio in fitness venues, announcing Tuesday (Nov. 3) it had acquired Gym Screen Media (Gym TV), a 160 venue digital channel in high-end fitness centers in the U.K.

More
Premier Signs Deal With IndoorDirect
Titan, MySpace 'Step Up to the Mic' for DOOH Push
N.Y.'s Times Square Owners Create Ad Network
TargetCast Acquires Ripple TV
Premiere Retail Nets, TargetCast Strike Ad Sales Pact
Access 360 to Target Mall-goers
Arbitron Brings PPM to DOOH's BroadSign
New York's Times Square Gets Own Digital Sign
NBC Puts Leno 'Everywhere'
BAT, CBS Outdoor Ink Partnership
Outcast Names Two Sales Execs
Target's Billboards Reach Such Great Heights
E! to Run Headlines on Digital Boards
Health Club Media Expands to Crunch
TouchTunes Taps Brian Georgi
Outcast Shifts Content, Sales Strategy
Posterscope Opens Two New U.S. Offices
Schematic Forms New OOH 'Touch' Division
Danoo Reorgs; Now Called Reach Media
Screenvision Knots Agreement With Bow Tie

Mediafreak


  • Newsletter
  • Chat
  • Podcast
  • Column

Freshman Series Update

2009-11-06

Two new series to-date, NBC's Mercy and The Vampire Diaries on The CW, have been given their walking papers.  Ten, meanwhile, have been renewed for the full season.  We have the full scoop here.

More

More Newsletters

Do you eat, breathe and sleep TV, but don't want to start your own blog?
Share your thoughts and opinions with thousands of TV lovers everywhere at Marc Berman's PIFeedback.com, a forum about all things television. The Programming Insider posts the previous nights broadcast ratings results and weighs in on any number of TV issues, from the latest hits to the best of the classics.
Click Here to Chat

Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

x

Mr. TV: Putting the 'V' in DVR

Other than Lost, the last science fiction show I really got into was cheesy daytime serial Dark Shadows, and that was 40 years ago. Full disclosure: I was actually a member of a local Dark Shadows fan club.

More

More Column




Digital Media is Impacting the Industry and Mediaweek is there to Cover these E-Business Trends

Every year, e-business grows by leaps and bounds. In fact, online advertising is one of the most popular trends in advertising and it shows no signs of slowing down. Follow all of the developments in digital media and what impact they have on the out-of-Home sector in each issue of Mediaweek, or anytime on Mediaweek.com.