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SkyNet

Sky(Net)'s The Limit

The futuristic, full-motion, building-size billboards that were the hallmark of Ridley Scott’s sci-fi classic Blade Runner have come to life in a new LED-mesh-based technology called SkyNet that is debuting at the Democratic National Convention opening today (Aug. 25) in Denver.

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Adspace to Add Second Content Feature

Adspace Mall Network is adding a second content feature to its network of 1,400 digital screens in more than 100 malls.

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NBC, Thomsons

NBC, Thomson's Light Olympics Coverage Torch

There is hardly a platform NBC isn't tapping for Olympics coverage. Through a content agreement announced Wednesday (July 30) with Thomson's Premier Retail Networks, NBC Olympics highlights will run on high definition screens in more than 5,000 retail locations, including the check-out line in more than 2,000 grocery stores.

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CBS OOH

CBS Continues Aggressive Video Network Push

About two years ago, account execs from SignStorey, an out-of-home network in supermarket chains, walked into George Schweitzer’s office at CBS to convince him to buy advertising to promote the network’s TV programs. It wasn’t a far-fetched idea. President of the CBS Marketing Group, Schweitzer is considered a guru in TV marketing. Schweitzer’s response was prescient. “You don’t need to sell me advertising—you need me to give your content,” he remembers.

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GSTV’s C-Store TV Fuels Hot OOH Digital Net Market

Gas Station TV is pumping up its digital out-of-home network, launching a companion network in convenience stores.

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Spotlight: SeeSaw Networks CEO Peter Bowen
Thomson's Premiere Inks Content Deal With GSN
John McMenamin to Head Ripple
Circuit City, Thomson's Premiere Extend In-Store Pact
Digital Static
The Need for Speed
Shine a Light
CC Outdoor to Assist in AMBER Alerts
3 Feet Media Launches Digital College Network
Premier Retail, AP Ink Content Deal
Van Wagner Intros Billboard Standard With Time, Temp
Out There: Nets Hardly Mention Cross-Platform Offerings During Upfronts
Arena, CBS Outernet and Zoom Joins OVAB
SubMedia Helps OOH Expand to Digital Markets


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Start of 2008-09 Season Just 25 Days Away

2008-08-28

With just 25 days to go until the official start of the 2008-09 season, here is an updated listing of series and season-premiere dates. Keep in mind that the return of Deal or No Deal and debut of America’s Toughest Jobs, both on NBC, was this past Monday.

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Berman

Mr. TV: Judge and Jury

I’d never seen a syndicated court show taped in person, so I was not about to turn down a recent invitation to attend an afternoon’s worth of episodes for upcoming Sony Pictures Television gaveler Judge Karen, presided over by South Florida judge Karen Mills-Francis.

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Digital Media is Impacting the Industry and Mediaweek is there to Cover these E-Business Trends

Every year, e-business grows by leaps and bounds. In fact, online advertising is one of the most popular trends in advertising and it shows no signs of slowing down. Follow all of the developments in digital media and what impact they have on the out-of-Home sector in each issue of Mediaweek, or anytime on Mediaweek.com.