The futuristic, full-motion, building-size billboards that were the hallmark of Ridley Scott’s sci-fi classic Blade Runner have come to life in a new LED-mesh-based technology called SkyNet that is debuting at the Democratic National Convention opening today (Aug. 25) in Denver.
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Adspace Mall Network is adding a second content feature to its network of 1,400 digital screens in more than 100 malls.
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There is hardly a platform NBC isn't tapping for Olympics coverage. Through a content agreement announced Wednesday (July 30) with Thomson's Premier Retail Networks, NBC Olympics highlights will run on high definition screens in more than 5,000 retail locations, including the check-out line in more than 2,000 grocery stores.
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About two years ago, account execs from SignStorey, an out-of-home network in supermarket chains, walked into George Schweitzer’s office at CBS to convince him to buy advertising to promote the network’s TV programs. It wasn’t a far-fetched idea. President of the CBS Marketing Group, Schweitzer is considered a guru in TV marketing. Schweitzer’s response was prescient. “You don’t need to sell me advertising—you need me to give your content,” he remembers.
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Gas Station TV is pumping up its digital out-of-home network, launching a companion network in convenience stores.
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