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Digital Saves the Day

It didn't take Ron Cooper long to figure out Clear Channel Outdoor's (CCO) strategy as it emerges from one of the toughest ad years ever.

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Steve Ridley Promoted at Kinetic

Steve Ridley was promoted Tuesday (March 16) to global chief executive officer for Kinetic Worldwide. The promotion comes one year after Ridley was promoted to chief operating officer of the out-of-home agency.

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Posterscope Adds to OOH Team

Posterscope, the Aegis Media out-of-home agency that recently formed a partnership with MPG's Chrysalis division, announced Tuesday (March 16) a third member to its top management team.

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Pony Up the Dough, and Enjoy the Payoff

“Production costs too much!” We’ve all heard it. How many terrific out-of-home media plans have fallen short because of this oversimplified statement?

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NYT to Extend Brand With 'Today' Launch

The New York Times is extending its brand into the burgeoning medium of video ad networks. Through a partnership with RMG Networks, the paper will become the sole brand on RMG's Urban Mobile Network, launching Monday (March 1).

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CBS Wins Thursday; Respectable Return for ABC's FlashForward

2010-03-19

CBS led this third Thursday in March care of 2010 NCAA Basketball: First Round – Day 1, while the long-awaited return of ABC's FlashFoward generated some interest.

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Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

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Mr. TV: All Rise ...

With talk in recent months focusing on the pending departure of the queen of daytime talk, Oprah Winfrey, let’s shift the attention to another daytime blockbuster, Judge Judy.

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Digital Media is Impacting the Industry and Mediaweek is there to Cover these E-Business Trends

Every year, e-business grows by leaps and bounds. In fact, online advertising is one of the most popular trends in advertising and it shows no signs of slowing down. Follow all of the developments in digital media and what impact they have on the out-of-Home sector in each issue of Mediaweek, or anytime on Mediaweek.com.