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NEWS - OUT THERE

PLACE-BASED

RMG Acquires Pharmacy TV

RMG Networks announced Monday (March 15) the addition of Pharmacy TV to its growing portfolio of video ad networks.

Airports, Airlines Step Up OOH Interactivity

When Monster Media recently installed four giant interactive displays at Los Angeles International Airport on behalf of JCDecaux North America, it was the first of its kind for the airport—and also the latest indication that digital out-of-home is breaking the sound barrier in the air travel space.

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DIGITAL

Posterscope Adds to OOH Team

Posterscope, the Aegis Media out-of-home agency that recently formed a partnership with MPG's Chrysalis division, announced Tuesday (March 16) a third member to its top management team.

Pony Up the Dough, and Enjoy the Payoff

“Production costs too much!” We’ve all heard it. How many terrific out-of-home media plans have fallen short because of this oversimplified statement?

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TRADITIONAL

Clear Channel Outdoor Names CEO for Americas

Clear Channel Outdoor Friday turned to cable and broadband TV exec Ron Cooper as its new chief executive for the Americas.

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TRANSIT

Titan Inks Seattle-Based Deal

Out-of-home transit specialist Titan has won a three-year contract to sell the advertising across the Community Transit fleet in Snohomish County serving downtown Seattle, the University of Washington and Seattle's eastside suburbs in King County. The contract, announced Monday (Dec. 7) includes two additional one-year renewal options.

Transit TV Network Returns to L.A. Market

Under new ownership, Transit Television Network has returned to the Los Angeles market Monday (Aug. 31) to operate, program and sell advertising across the Los Angeles MTA's 4,500 screens in 2,200 buses.

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CREATIVE

CBS Outdoor Turning Grand Central Into 3-D Visa Ad

In an out-of-home first, CBS Outdoor unveiled the first high-definition 3-D projection display in New York City's Grand Central station. And yes, the display, for Visa's Go World campaign, requires special 3-D glasses, which are distributed on site by brand ambassadors.

Visa to Advertise on Super Bowl Trays

There's more than one way to leverage a brand during the Super Bowl aside from shelling out $2.8 million for a spot in the broadcast. Visa, an NFL sponsor, is attaching its logo to the stadium trays distributed at all concession stands in the Sun Life Stadium on Feb. 7, when the New Orleans Saints take on the Indianapolis Colts in Super Bowl XLIV in Miami.

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Fox Opens Week on a Winning Note

2010-03-16

With 83 percent of CBS’ schedule in repeats, Fox led this third Monday in the overnights care of its combination of House and 24. Although rumors are circulating that eight year-old 24 is ending this spring, Fox has not officially confirmed anything yet.

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