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PLACE-BASED

Clear Channel Outdoor Taps Reichig for Exec Post

Debbie Reichig joined Clear Channel Outdoor Monday (Nov. 9) as senior vp of business development and marketing, a newly created position. In her new role, Reichig will be responsible for client development and helping clients market their brands.

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Lamar Beats Expectations With Q3 Output

Lamar Advertising, the nation’s third largest outdoor media company, reported third-quarter earnings Thursday (Nov. 5) that beat analyst expectations and offered plenty of optimism that a turnaround was underway in outdoor advertising.

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DIGITAL
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Digital Billboards Safe, Says Another Study

In case critics of digital billboards didn’t notice the first two studies that show digital billboards are “safety neutral,” a third study was released Thursday (Nov. 19). Conducted by Philadelphia-based Tantala Associates in Cleveland, Ohio, the study is the largest study of digital-billboard safety yet conducted.

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Forecast Downgraded for DOOH

Even digital out-of-home, one of the fastest-growing media, was not immune to the effects of the economy in 2009.

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TRADITIONAL
Out There Green

Top Outdoor Companies Adopt Green Poster Tech

As of March 1, the three largest outdoor companies, Clear Channel, CBS Outdoor, and Lamar Advertising--which represent 65 percent of the nation’s 220,000 poster inventory--no longer accept the old 30-sheet posters

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Ikea Goes OOH With Obama

Ikea's got Obama fever. Taking example from other large brands—including Ben & Jerry's and Hewlett-Packard—the Swedish home products retailer today kicked off an out-of-home ad campaign called "Embrace Change '09" that honors President-elect Barack Obama.

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TRANSIT

Transit TV Network Returns to L.A. Market

Under new ownership, Transit Television Network has returned to the Los Angeles market Monday (Aug. 31) to operate, program and sell advertising across the Los Angeles MTA's 4,500 screens in 2,200 buses.

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Turner Brings Dark Blue Promotion to N.Y. Underground

Turner Entertainment Networks is going underground to promote the premiere of Dark Blue, its new drama series about undercover L.A. cops set to premiere July 15. All this month, riders going through New York's Grand Central Terminal will find themselves in Dark Blue's underworld of Los Angeles.

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CREATIVE

ABC Looks to Sell V Via Sky

ABC might not be able to simulate spaceships hovering above cities as in the show's premiere episode, but the network came up with the next best thing to promote the launch of its alien-invasion drama V.

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Showtime Partners With Metropolitan Home for OOH Promo

For the second year in a row, Showtime is partnering with Metropolitan Home for one of the most creative fall season promotions ever conceived.

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CBS Wins Thursday Overnights; ABC Poised for Leadership Among Adults 18-49

2009-11-20

It was business as usual on Thursday, with CBS first in the overnights, and ABC expected to win the evening overall among adults 18-49 thanks to the ongoing strength of Grey’s Anatomy. Third in the metered markets was vastly improved Fox (which was up 58 percent year-to-year), followed by NBC and The CW. 

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Mr. TV: Stuffing TV Turkeys

It’s almost Thanksgiving, and incredibly this is my sixth annual column dedicated to the best and worst on the small screen. And as always, there are plenty of turkeys stuffing up the airwaves just waiting to be plucked by Mr. TV.

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Digital Signage | Airport Advertising | Bus Advertising | Transit Advertising

From digital signage to airport advertising, and bus advertising, Mediaweek keeps you informed on the latest trends in transit advertising. Online advertising is a fast-paced business and keeping up with the trends and changes can sometimes be difficult. In the media buying and planning industry, having a reliable source for news on this segment is essential. That's why Mediaweek is the most trusted resource among advertising agencies and television network executives alike. If you do not yet have a subscription to Mediaweek magazine, order one today!