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PLACE-BASED

Sun Life Super Bowl Naming Pays Off

Sun Life Financial's recent deal to have its name affixed to Dolphins Stadium, host to Super Bowl XLIV, paid off big time. The Toronto-based financial firm, which paid $5 million per year for the naming rights, received more than $26 million in media value, according to FrontRow Analytics, a division of Front Row Marketing Services, owned by Comcast-Spectacor.

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Cinema Advertising Council Names Committee Chairs

The Cinema Advertising Council announced Wednesday (Jan. 20) new committee chairs for the two-year term running through Dec. 31, 2011.

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DIGITAL
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Digital Billboards Transitioning to 'Anti-Static' Phase

Large digital billboards are slowly transitioning to a new phase that might be referred to as “anti-static.” Campaigns are becoming increasingly interactive, allowing both consumers and advertisers to instantly manipulate imagery and information.

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Digital OOH’s Olympic Shot

The organizers of the 2010 Olympic Winter Games in Vancouver are so protective of their sponsor interests it will be very hard for marketers who are not part of the official family to break through and get noticed. But the fast-emerging digital out-of-home sector is one answer.

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TRADITIONAL
clear channel

Clear Channel Outdoor Names CEO for Americas

Clear Channel Outdoor Friday turned to cable and broadband TV exec Ron Cooper as its new chief executive for the Americas.

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Out There Green

Top Outdoor Companies Adopt Green Poster Tech

As of March 1, the three largest outdoor companies, Clear Channel, CBS Outdoor, and Lamar Advertising--which represent 65 percent of the nation’s 220,000 poster inventory--no longer accept the old 30-sheet posters

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TRANSIT

Titan Inks Seattle-Based Deal

Out-of-home transit specialist Titan has won a three-year contract to sell the advertising across the Community Transit fleet in Snohomish County serving downtown Seattle, the University of Washington and Seattle's eastside suburbs in King County. The contract, announced Monday (Dec. 7) includes two additional one-year renewal options.

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Transit TV Network Returns to L.A. Market

Under new ownership, Transit Television Network has returned to the Los Angeles market Monday (Aug. 31) to operate, program and sell advertising across the Los Angeles MTA's 4,500 screens in 2,200 buses.

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CREATIVE
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CBS Outdoor Turning Grand Central Into 3-D Visa Ad

In an out-of-home first, CBS Outdoor unveiled the first high-definition 3-D projection display in New York City's Grand Central station. And yes, the display, for Visa's Go World campaign, requires special 3-D glasses, which are distributed on site by brand ambassadors.

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Visa to Advertise on Super Bowl Trays

There's more than one way to leverage a brand during the Super Bowl aside from shelling out $2.8 million for a spot in the broadcast. Visa, an NFL sponsor, is attaching its logo to the stadium trays distributed at all concession stands in the Sun Life Stadium on Feb. 7, when the New Orleans Saints take on the Indianapolis Colts in Super Bowl XLIV in Miami.

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Positive Opening Week Results for ABC, CBS and Fox

2010-02-09

CBS opened this second week in February on a winning overnight note care of its combination of How I Met Your Mother, Accidentally on Purpose, Two and a Half Men, The Big Bang Theory and CSI: Miami.  But ABC and Fox had crowing rights of their own.

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Mr. TV: A Sporting Chance

In what is arguably one of the worst prime-time seasons in the history of NBC, there is some relief on the horizon: the XXI Olympic Winter Games, live from Vancouver, B.C., Canada, which kicks off with the opening ceremonies this Friday.

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Digital Signage | Airport Advertising | Bus Advertising | Transit Advertising

From digital signage to airport advertising, and bus advertising, Mediaweek keeps you informed on the latest trends in transit advertising. Online advertising is a fast-paced business and keeping up with the trends and changes can sometimes be difficult. In the media buying and planning industry, having a reliable source for news on this segment is essential. That's why Mediaweek is the most trusted resource among advertising agencies and television network executives alike. If you do not yet have a subscription to Mediaweek magazine, order one today!