NEWS - OUT THERE

PLACE-BASED
Airplane

Ideacast Lands Captive Audience

Through a deal with LiveTV, a wholly owned subsidiary of JetBlue Airways, Ideacast will provide content for a new in-flight channel and have exclusive ad sales rights to LiveTV video assets on in-seat screens on Continental Airlines and Frontier Airlines.

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Arena, CBS Outernet and Zoom Joins OVAB

The Out-of-Home Video Advertising Bureau has added three new out-of-home companies to its growing membership, including Arena Media Network, CBS Outernet and Zoom Media. In a little more than a year, OVAB, formed to advance the out-of-home video segment to the advertising community, has grown to represent more than 26 member companies.

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DIGITAL

Arena, CBS Outernet and Zoom Joins OVAB

The Out-of-Home Video Advertising Bureau has added three new out-of-home companies to its growing membership, including Arena Media Network, CBS Outernet and Zoom Media. In a little more than a year, OVAB, formed to advance the out-of-home video segment to the advertising community, has grown to represent more than 26 member companies.

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SubMedia Helps OOH Expand to Digital Markets

SubMedia, the company that created a new out-of-home category when it introduced animated ads in subway tunnels in 2001, is going digital. Within weeks, the company will unveil its first digital market—Los Angeles—through a joint venture with Sidetrack. By the end of the year, the company plans to convert Washington, D.C., and Chicago to digital, followed by Boston, New York, Atlanta and San Francisco in 2009.

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TRADITIONAL

Research for OOH Video Metrics At Hand

Both Nielsen Media Research and Arbitron are quietly laying the groundwork to measure out-of-home video networks, a $1.3 billion business and one of the fastest-growing segments of out-of-home.

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CBS Acquires Int'l Outdoor Advertising Group

CBS is bulking up its international footprint in out-of-home, announcing Thursday it has acquired International Outdoor Advertising Group, the leading out-of-home company in South America, for $110 million cash. The deal expands CBS Outdoor's presence in Latin America, adding more than 17,000 advertising faces in in Argentina, Brazil, Chile and Uruguay.

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TRANSIT

Reactrix, CC Airports Cut New Pact

The multi-year deal to place Reactrix's STEPscape systems in potentially more than 200 U.S. airports follows the 6-year-old Redwood, Calif., company's recent agreement with movie theater advertising leader National CineMedia.

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Titan Wins CTA Account

Out-of-home transit specialist Titan Worldwide announced late Friday (April 14) it had won the digital advertising contract for the Chicago Transit Authority, the second largest public transit system in the U.S.

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ALTERNATIVE

Obie '07 Winners Reflect OOH Executions

The 17 winners of the 66th annual Obie Awards for the best in outdoor creative had one attribute in common: They all created a unique experience for the consumer.

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CREATIVE

Obie '07 Winners Reflect OOH Executions

The 17 winners of the 66th annual Obie Awards for the best in outdoor creative had one attribute in common: They all created a unique experience for the consumer.

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Programming Insider
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The Programming Insider: Friday 5/09/08

2008-05-09

Before I get into the overnights rating results, let me focus on CBS' Survivor: Micronesia for a moment. Erik…are you crazy? Nuts? Cuckoo? Meshugenah? Could you believe he fell for that scheme to give the immunity necklace to Natalie? As James appropriately noted, this is now the dumbest move in the history of the Survivor franchise. All I can say at this point is…go Cirie!

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PI Chat
PI Podcast

Mr. TV: In Mom's Honor

With Mother's Day this Sunday, I thought I would dedicate this week’s column to the grand matriarchs of the small screen who are the real brains behind any classic TV family.

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