Through a deal with LiveTV, a wholly owned subsidiary of JetBlue Airways, Ideacast will provide content for a new in-flight channel and have exclusive ad sales rights to LiveTV video assets on in-seat screens on Continental Airlines and Frontier Airlines.
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The Out-of-Home Video Advertising Bureau has added three new out-of-home companies to its growing membership, including Arena Media Network, CBS Outernet and Zoom Media. In a little more than a year, OVAB, formed to advance the out-of-home video segment to the advertising community, has grown to represent more than 26 member companies.
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The Out-of-Home Video Advertising Bureau has added three new out-of-home companies to its growing membership, including Arena Media Network, CBS Outernet and Zoom Media. In a little more than a year, OVAB, formed to advance the out-of-home video segment to the advertising community, has grown to represent more than 26 member companies.
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SubMedia, the company that created a new out-of-home category when it introduced animated ads in subway tunnels in 2001, is going digital. Within weeks, the company will unveil its first digital market—Los Angeles—through a joint venture with Sidetrack. By the end of the year, the company plans to convert Washington, D.C., and Chicago to digital, followed by Boston, New York, Atlanta and San Francisco in 2009.
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Both Nielsen Media Research and Arbitron are quietly laying the groundwork to measure out-of-home video networks, a $1.3 billion business and one of the fastest-growing segments of out-of-home.
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CBS is bulking up its international footprint in out-of-home, announcing Thursday it has acquired International Outdoor Advertising Group, the leading out-of-home company in South America, for $110 million cash. The deal expands CBS Outdoor's presence in Latin America, adding more than 17,000 advertising faces in in Argentina, Brazil, Chile and Uruguay.
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The multi-year deal to place Reactrix's STEPscape systems in potentially more than 200 U.S. airports follows the 6-year-old Redwood, Calif., company's recent agreement with movie theater advertising leader National CineMedia.
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Out-of-home transit specialist Titan Worldwide announced late Friday (April 14) it had won the digital advertising contract for the Chicago Transit Authority, the second largest public transit system in the U.S.
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The 17 winners of the 66th annual Obie Awards for the best in outdoor creative had one attribute in common: They all created a unique experience for the consumer.
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The 17 winners of the 66th annual Obie Awards for the best in outdoor creative had one attribute in common: They all created a unique experience for the consumer.
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