NEWS - OUT THERE

PLACE-BASED

Posterscope to Open Phoenix Office

Out-of-home specialist Posterscope USA continues to expand its U.S. operations, announcing Wednesday (July 1) it is opening a new office in Phoenix, headquarters of out-of-home media giants CBS Outdoor and Clear Channel Outdoor.

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Taco Bell Goes Cinematic With Ad Campaign

The fast-food chain that asks consumers to "think outside the bun" in its TV ads, is thinking outside of the (TV) box.

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DIGITAL
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Carl's Jr. Rolls Out In-Store Video Net

Carl's Jr. is the latest quick-service restaurant to adopt an in-store video network to market its brand at the point of purchase. Set to roll out in 133 locations in San Diego and San Francisco, Carl's Jr.'s network will be provided and produced by Indoor Direct, a digital out-of-home media company that specializes in networks for quick-service and casual restaurants.

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Outcast, PumpTop TV Partner for Ad Net

Outcast (formerly known as Fuelcast) and PumpTop TV, two of the largest digital video networks at the gas pump announced Wednesday (June 17) a joint venture to create a unified advertising network.

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TRADITIONAL
Out There Green

Top Outdoor Companies Adopt Green Poster Tech

As of March 1, the three largest outdoor companies, Clear Channel, CBS Outdoor, and Lamar Advertising--which represent 65 percent of the nation’s 220,000 poster inventory--no longer accept the old 30-sheet posters

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Ikea Goes OOH With Obama

Ikea's got Obama fever. Taking example from other large brands—including Ben & Jerry's and Hewlett-Packard—the Swedish home products retailer today kicked off an out-of-home ad campaign called "Embrace Change '09" that honors President-elect Barack Obama.

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TRANSIT
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Turner Brings Dark Blue Promotion to N.Y. Underground

Turner Entertainment Networks is going underground to promote the premiere of Dark Blue, its new drama series about undercover L.A. cops set to premiere July 15. All this month, riders going through New York's Grand Central Terminal will find themselves in Dark Blue's underworld of Los Angeles.

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CC, DoubleTake Bringing Ads to Baggage Carousels

Airplane passengers waiting for the bags at the baggage carousel will soon have something else to stare at besides an endless circle of suitcases. Clear Channel Airports and DoubleTake Marketing announced a partnership Tuesday (June 2) to wrap ads around baggage carousels.

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CREATIVE
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CAC Names '08 Creative Winners

There's another reason Happy the Hedgehog, the star of Sprint's in-theatre "silence your cell phone" commercial is happy. The spot, titled "Pants, No Pants" and created by Goodby, Silverstein & Partners, was one of six winners of the Cinema Advertising Council's Creative Excellence Awards for 2008.

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Out There: Creative Corner

Snickers’ new “Snickers Speak” effort has all the elements of a classic outdoor campaign. In just one or two words displayed in the Snickers package typeface and logo, the consumer instantly gets the message.

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Remembering Karl Malden

2009-07-02

Oscar winner Karl Malden, who was a familiar face on the small screen in 1970s ABC crime drama The Streets of San Francisco, died yesterday. He was 97.

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Mr. TV: Heat Seeker

I know, I know, technically the summer has only just officially begun. But it seems like months have passed since the annual “Gone Fishing” sign went up at the broadcast networks after Memorial Day weekend. 

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