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PLACE-BASED

Health Club Net Names von Hurwitz Sales President

To fuel growth in digital advertising, Health Club Panel Network Tuesday (July 15) named Lon von Hurwitz as the company's new president of sales, marketing and customer relations. He comes to HCPN from Lifeclinic International, where he served as executive vp.

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OOH Nielsen

Nielsen Close to Launching OOH Metric Service

Setting its sights on the burgeoning, $1.3 billion out-of-home video industry, Nielsen is close to announcing a new service that will deliver standardized monthly audience metrics for OOH video networks.

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OOH Net Ripple Adds Einstein Noah

Ripple, an out-of-home digital network located in specialty retail locations, announced Tuesday (July 8) it will roll out its network to Einstein Noah Restaurant Group, the parent company of Einstein Bros. Bagels and Noah's New York Bagels.

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computer

Captivate Network to Program Elevator Content to Desktops

In a move that could portend a major shift in the programming of out-of-home video networks, Captivate Network is providing content to the desks of its elevator riders through six recently-launched blogs that amplify topics featured on its elevator screens. It's the first step of an emerging strategy for Captivate, which is taking advantage of the community of viewers that see the elevator screens every day at their place of work.

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GasTV

GSTV Pumps Up :15s as Best Spots for Ad Recall

Gas Station TV is hitting the road with a new study to encourage advertisers to switch from 30-second spots, a standard TV unit, to shorter lengths. Conducted by Nielsen for GSTV, the study’s results, to be released today, June 30, showed ad recall for 15-second ads, and even 10-second spots, were more effective.

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StoreBoard Media Adds Kerr Drug
DMI Music to Roll Out Local Store Programming Customizer
Spotlight on François de Gaspé Beaubien
Cinema Advertising Climbed to $540 Million Business in '07
NBC Everywhere Expands Deal With Fuelcast
Dennis Quinn Joins Channel M
Kenneth Williams Joins Health Club Panel Network
CBS Outernet to Roll Out GameStop TV Network       
Verizon Kicks Off Screenvision Polling
3 Feet Media Launches Digital College Network
Premier Retail, AP Ink Content Deal
Disney, Screenvision Strike Deal Promote Camp Rock
Studio Deals Extend Digital Cinema in Europe
Out There: Cinema Ads Grow From Add-On to Legit Media Option
Out There: Nets Hardly Mention Cross-Platform Offerings During Upfronts
Screenvision Adds 268 More Screens
Ideacast Lands Captive Audience
Arena, CBS Outernet and Zoom Joins OVAB


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ABC Showrunners Address Key Issues

2008-07-18

Heads of Desperate Housewives, Grey's Anatomy, Lost, Ugly Betty, Brothers & Sisters, Dirty Sexy Money and Eli Stone address the TCA.

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Mr. TV 7/14

Mr. Hollywood

Although there is still no definitive answer on whether or not the actors will strike, at this point it is too late to cancel the Press Tour. But noticeably different this year will be fewer newer series panels (only 17 shows are launching this fall versus 29 last year).

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