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Sun Life Super Bowl Naming Pays Off

Sun Life Financial's recent deal to have its name affixed to Dolphins Stadium, host to Super Bowl XLIV, paid off big time. The Toronto-based financial firm, which paid $5 million per year for the naming rights, received more than $26 million in media value, according to FrontRow Analytics, a division of Front Row Marketing Services, owned by Comcast-Spectacor.

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Cinema Advertising Council Names Committee Chairs

The Cinema Advertising Council announced Wednesday (Jan. 20) new committee chairs for the two-year term running through Dec. 31, 2011.

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HSBC Adds LAX as Ad Space

HSBC Bank USA, a familiar advertiser in some of the nation's largest airports, has added Los Angeles International Airport (LAX), the seventh-busiest airport in the world, to its global airport campaign.

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VeriFone to Acquire CC Taxi Media

VeriFone, a provider of technology for electronic payment transactions, announced Monday (Jan. 4) a deal to acquire the Clear Channel Taxi Media business from Clear Channel Outdoor.

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Screenvision Brings USAF to 3-D Life

This Friday (Dec. 18) the U.S. Air Force will become the second advertiser to take advantage of in-theater 3-D advertising. Placed by GSD&M, the 3-D cinema spot will run on 958 Screenvision theater screens in a prime spot ahead of James Cameron's Avatar movie.

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Size Matters to OAAA's Media Plan Winners
Titan Awarded More Love From Chicago
Kraft's Stove Top, U.S. Navy Winners of OOH Awards
HP Employs Cinema Experience to Push Printer
Clear Channel Outdoor Taps Reichig for Exec Post
Lamar Beats Expectations With Q3 Output
National Cinemedia Expands Preshow Ad Net
Screenvision to Roll Out Live Feed in 300 Theaters
Report: Ads Making Their Way Back to Malls
News America Business Expands In-Store Offerings
Nascar Signs Content Deal With Screenvision
PumpTop TV Signs Content Deal With MovieSet.com
Updated: Cemusa, Atlanta Cut Kiosk Deal
Screenvision, Malco Cut Ad Deal
Mike Chico to Head Up CAC
National CineMedia Expands Its Ad Network
Hanger Net Rebrands as Its OOH Ad Play Grows
Mall Ad Networks See 3Q Boost
NBCU Strikes Deal with GSTV
Sharp Serves Up Ads on Stadium Trays


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Positive Opening Week Results for ABC, CBS and Fox

2010-02-09

CBS opened this second week in February on a winning overnight note care of its combination of How I Met Your Mother, Accidentally on Purpose, Two and a Half Men, The Big Bang Theory and CSI: Miami.  But ABC and Fox had crowing rights of their own.

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Mr. TV: A Sporting Chance

In what is arguably one of the worst prime-time seasons in the history of NBC, there is some relief on the horizon: the XXI Olympic Winter Games, live from Vancouver, B.C., Canada, which kicks off with the opening ceremonies this Friday.

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