To fuel growth in digital advertising, Health Club Panel Network Tuesday (July 15) named Lon von Hurwitz as the company's new president of sales, marketing and customer relations. He comes to HCPN from Lifeclinic International, where he served as executive vp.
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Setting its sights on the burgeoning, $1.3 billion out-of-home video industry, Nielsen is close to announcing a new service that will deliver standardized monthly audience metrics for OOH video networks.
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Ripple, an out-of-home digital network located in specialty retail locations, announced Tuesday (July 8) it will roll out its network to Einstein Noah Restaurant Group, the parent company of Einstein Bros. Bagels and Noah's New York Bagels.
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In a move that could portend a major shift in the programming of out-of-home video networks, Captivate Network is providing content to the desks of its elevator riders through six recently-launched blogs that amplify topics featured on its elevator screens. It's the first step of an emerging strategy for Captivate, which is taking advantage of the community of viewers that see the elevator screens every day at their place of work.
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Gas Station TV is hitting the road with a new study to encourage advertisers to switch from 30-second spots, a standard TV unit, to shorter lengths. Conducted by Nielsen for GSTV, the study’s results, to be released today, June 30, showed ad recall for 15-second ads, and even 10-second spots, were more effective.
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