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Lamar Beats Expectations With Q3 Output

Lamar Advertising, the nation’s third largest outdoor media company, reported third-quarter earnings Thursday (Nov. 5) that beat analyst expectations and offered plenty of optimism that a turnaround was underway in outdoor advertising.

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National Cinemedia Expands Preshow Ad Net

Cinema rep firm National Cinemedia expanded its preshow advertising network, signing multi-year agreements with Cobb Theatres, Galaxy Theatres and Storyteller Theatres Corp.

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Screenvision to Roll Out Live Feed in 300 Theaters

Taking advantage of off-peak movie hours, Screenvision announced Monday (Oct. 26) it is rolling out its new live feed technology to 300 theaters by the end of 2010. The technology allows Screenvision to reach a broader audience with sports, concerts, arts and news events on the 40-foot screen.

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Report: Ads Making Their Way Back to Malls

As the critical holiday retail season nears, advertisers are slowly returning to the malls, putting their messages in front of receptive shoppers. According to a report from EYE Corp., a company that offers advertising 250 malls across the country, several categories have significantly increased spending in the second half of the year.

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News America Business Expands In-Store Offerings

News America Marketing is getting more aggressive targeting clients outside of the consumer packaged goods realm. The division of News Corp., best known for its SmartSource Coupon Machines and Shelftalk banners, video and tearpads, has expanded beyond grocery and drug stores.

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Nascar Signs Content Deal With Screenvision
PumpTop TV Signs Content Deal With MovieSet.com
Updated: Cemusa, Atlanta Cut Kiosk Deal
Screenvision, Malco Cut Ad Deal
Mike Chico to Head Up CAC
National CineMedia Expands Its Ad Network
Hanger Net Rebrands as Its OOH Ad Play Grows
Mall Ad Networks See 3Q Boost
NBCU Strikes Deal with GSTV
Sharp Serves Up Ads on Stadium Trays
Cardinal Launches Pharmacy Health Network
NCM Renews Content Partners
Google Goes Outdoors
Health Club Media Network Acquires Alloy Fitness
Posterscope to Open Phoenix Office
Taco Bell Goes Cinematic With Ad Campaign
Gas Station TV, Prius Link Up for Marketing Campaign
N.Y.'s Fuel Outdoor Looks to Expand
Traffic Audit Bureau Releases First Outdoor Ratings
History Channel to Unleash Outdoor Promo for New Series

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Freshman Series Update

2009-11-06

Two new series to-date, NBC's Mercy and The Vampire Diaries on The CW, have been given their walking papers.  Ten, meanwhile, have been renewed for the full season.  We have the full scoop here.

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Mr. TV: Putting the 'V' in DVR

Other than Lost, the last science fiction show I really got into was cheesy daytime serial Dark Shadows, and that was 40 years ago. Full disclosure: I was actually a member of a local Dark Shadows fan club.

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