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OOH: It Could Be Worse Out There

Bracing for the recession, out-of-home media companies are making adjustments in the hopes that the business will survive the turbulence, if not come out ahead. While out-of-home has held up better than most other media through the first half of the year—posting modest, single-digit growth—the third quarter was a different story.

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OAAA Announces Winners of Media Plan Awards

Posterscope USA and McClain Finlon Advertising were the two big winners of the Outdoor Advertising Association of America's 9th Annual Out of Home Media Plan Awards. The awards were presented Thursday (Sept. 25) during the OAAA STAR Showcase in New York City.

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OOH, Nielsen

Nielsen, Integrated Debut OOH TV Metric

For the first time, the TV industry has daily electronic measures of TV viewing outside the home. On Monday (Sept. 2), The Nielsen Co. and its partner, Integrated Media Measurement Inc. debuted the first ratings results from the new syndicated service and announced two charter clients, ESPN and Zenith Media.

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CC Media

CC Media Reports Q2 Revenue Increase

Clear Channel Media Holdings, the new parent company formed by private equity to manage Clear Channel Communications, reported Monday (Aug. 11) its second-quarter revenue increased 2 percent to $1.83 billion.

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CNN OOH

CNN Orders Out-of-Home Study on TV Viewership

With spending on out-of-home media poised to all but double by 2011, networks are eager to get a better handle on the relative effectiveness of television advertising when it’s viewed outside the confines of the family room.

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Slumping U.S. Economy Catches Up With Outdoor
DOmedia Launches Expanded Web Marketplace
Chinese Control of Olympics Offers Opportunities, Challenges to OOH Vendors
Posterscope Expanding U.S. Operations
DOmedia Names Lamb President
CBS, EcoMedia Extend 'Zone' Partnership
Out-of-home Advertising Slowed in First Quarter
DOmedia Snaps Up the 'Green Book'
Van Wagner Intros Billboard Standard With Time, Temp
Out There: Exploring Street-Level Billboards
Out There: Nets Hardly Mention Cross-Platform Offerings During Upfronts
A&E Promos 'Andromeda Strain' With Billboard
CC, PE Groups, Banks Agree To $36 A Share
Research for OOH Video Metrics At Hand
CBS Acquires Int'l Outdoor Advertising Group
Posterscope Unveils OOH Study
Several Ad Categories Prove Key to OOH Growth
New Out-of-home Metric Aims to Revolutionize Ratings
Out There: Print and Video Roundtable


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CBS Dominates Tuesday Overnights; DOA Return for ABC's According to Jim

2008-12-03

It was a clean Tuesday metered market sweep for CBS care of its combination of NCIS, bona fide freshman hit The Mentalist, and relocated Without a Trace.  But the two episode return of ABC's According to Jim was left at the starting gate.   

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Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

Mr. TV

Mr. TV: Santa Baby

I have to admit that as a Jew, I always feel funny about asking Santa Claus for anything.

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