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Transit TV Network Returns to L.A. Market

Under new ownership, Transit Television Network has returned to the Los Angeles market Monday (Aug. 31) to operate, program and sell advertising across the Los Angeles MTA's 4,500 screens in 2,200 buses.

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Turner Brings Dark Blue Promotion to N.Y. Underground

Turner Entertainment Networks is going underground to promote the premiere of Dark Blue, its new drama series about undercover L.A. cops set to premiere July 15. All this month, riders going through New York's Grand Central Terminal will find themselves in Dark Blue's underworld of Los Angeles.

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CC, DoubleTake Bringing Ads to Baggage Carousels

Airplane passengers waiting for the bags at the baggage carousel will soon have something else to stare at besides an endless circle of suitcases. Clear Channel Airports and DoubleTake Marketing announced a partnership Tuesday (June 2) to wrap ads around baggage carousels.

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InterAir Media Adds Airport Signage 

InterAir Media got off the ground three years ago by trying to wrap ads on airplanes. While the startup landed some work, it realized plane wraps were not the future. “I found out if we just focused on media planning and buying for an airport, it’s a much larger market, plus there’s a huge void in the market for it,” explains Drew Stoddard, InterAir Media CEO and founder.

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CBS Affil. in N.C. First to Deploy Mobile DTV

The first deployment of mobile digital television to mobile devices is set for later this year through a partnership announced Tuesday (April 14) between the City of Raleigh, N.C. and WRAL, Capitol Broadcasting's CBS affiliate in the market.

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NBC in Transit Launches in New Jersey Market
Phoenix Metro to Start Ad-Wrapping Trains
Acela Revs Up TV, OOH Campaign
Titan Signs New Transit Deal

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Freshman Series Update

2009-11-06

Two new series to-date, NBC's Mercy and The Vampire Diaries on The CW, have been given their walking papers.  Ten, meanwhile, have been renewed for the full season.  We have the full scoop here.

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Mr. TV: Putting the 'V' in DVR

Other than Lost, the last science fiction show I really got into was cheesy daytime serial Dark Shadows, and that was 40 years ago. Full disclosure: I was actually a member of a local Dark Shadows fan club.

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Mediaweek Focuses on Outdoor Media and OOH Advertising

The effectiveness of OOH advertising has changed the way many brick and mortar and e-business companies choose to spend their advertising dollars. Media research indicates that outdoor media remains a powerful form of advertising. Subscribe to Mediaweek and keep up with the latest trends in transit and billboard ads.