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Upfront '10: The Postmortem

It’s Quincy M.E. time on Madison Avenue, that postmortem period where we weigh and catalogue the upfront’s vital organs and try to divine meaning from the entrails.

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Kids

Kids Market Wrapping Up 3-5 Percent

Although bolstered by an improving economy and increased spending from primary endemics, the kids upfront was still not nearly as robust as the general-entertainment marketplace

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Cable Upfronts Wind to A Close: Who’s Where?

A final salvo of deal making last week put a bow on the bulk of the cable entertainment upfront market, as ad sales bosses wrote business at premiums of 8-10 percent over last year’s levels.

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Turner Wraps Upfront Sales

After a final flurry of business late Monday night, Turner Entertainment has wrapped its 2009-10 upfront deals, locking in CPM increases between 9-10 percent above last year’s pricing.

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Cable Plugs Into Gains

If the 2010-11 cable upfront were a World Cup match, buyers and sellers would now be at about the 80-min. mark, with little threat of stoppage time added to defray any on-field histrionics.

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The CW Steps Up to the Plate at TCA

2010-07-30

Live from The 2010 TCA Summer Press Tour: The CW focuses on next season with hopeful expectations for new dramas Hellcats and Nikita and an all original five night line-up.

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Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

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Mr. TV: Name Dropping

Two episodes in, I’m optimistic about new TNT crime solver Rizzoli & Isles, which reminds me a lot of TV classic Cagney & Lacey. 

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