AdweekMedia Upfront 2009 is your one-stop shop for all news and analysis about the 2009 television upfront marketplace, in which some $18 billion in advertising is committed to the broadcast and cable networks, TV syndicators and their digital arms. Coverage from the reporters and editors of Mediaweek, Adweek, Brandweek and The Hollywood Reporter includes the latest breaking marketplace news, analysis of program offerings from the networks, insight from Mr TV, Marc Berman and Live Feed blogger, James Hibberd, and video analysis of the major networks' upfront presentations to media buyers and planners.

Magazine Hot List 2009: Top 10 Magazines

The Hot List and 10 Under 60 Hot list annually recognize consumer magazines with a recent track record of standout advertising revenue and page performance.

Buyers Demand Flexibility Heading Into Upfronts

Faced with the worst economy in a generation, and with ad budgets down amid predictions they will sink further as the year progresses, there is little disagreement among ad buyers that they have a lot of leverage heading into this year’s upfront television marketplace.

Digital Hot List 2008

The indomitable Google rises to the top of this year's Digital Hot List, while players like Facebook, Apple's iPhone and Hulu also sizzle.

Media Outlook 2009

It is unknowable, of course, exactly what effect the unrelenting march of bad news about the world economy and financial markets will have on brands and their marketing plans next year.

Univision Upfront Flies as Integrations Slow Telemundo

The Hispanic TV upfront marketplace this year has been a tale of two networks, with Univision doing business at a rapid pace, well ahead of last year and almost 75 percent sold, while Telemundo has been moving more deliberately and at last year’s tempo.

Adweek Media's Super Bowl Coverage

AdweekMedia's dedicated Super Bowl XLII channel melds news, video and social-media to provide integrated coverage of the advertising in this year's game.

Visit early and often for the latest news updates from the writers and editors of Adweek, Brandweek and Mediaweek and a selection of classic Super Bowl ads old and new.

New this year: A real-time feed following the latest Super Bowl talk on Twitter.

And there's a link to our AdFreak blog to help you catch the marketing Fumbles and foibles of the game big.

The AdweekMedia Plan of the Year

The global economy may be in a shambles. The prospect of world peace may again be at its nadir. The U.S. government may now even own a majority of General Motors. Despite all these dire circumstances and events, it’s a pleasure to present one reliable, stable, happy truth: Some media agencies continue to execute innovative, original and effective plans for their clients to move the needle—sales or ratings. Here, we salute all of this year’s winners.

Magazine Brand Leaders 2008

The landscape is littered with failed TV projects modeled on magazine brands. Yet this month, Time Inc.’s massively successful women’s title Real Simple and cable net TLC will roll out the series Real Simple Real Life, a lifestyle-makeover show that shares the magazine’s mission of helping women simplify their lives with practical advice on family, homemaking, style, health and other topics.

Forecast 2009: Media Agencies

For marketers, 2009 may be a year of experimentation and changing channels. At the very least they will be thinking hard about shifting dollars to different ad platforms where there could be a better return on investment during the recession. At media shops, job one will be helping clients navigate those moves as they fly into the economic turbulence.

Media All-Stars 2008

These are undeniably challenging times for media. Budgets and staffs are being cut, uncertainty lingers in the background of many decisions and executives keep trying to identify the bottom of the downturn. Such fear often leads to sticking with the tried and true. And for some, that works.