AdweekMedia Upfront is your one-stop shop for all news and analysis about the television upfront marketplace, in which some $18 billion in advertising is committed to the broadcast and cable networks, TV syndicators and their digital arms. Coverage from the reporters and editors of Mediaweek, Adweek, Brandweek and The Hollywood Reporter includes the latest breaking marketplace news, analysis of program offerings from the networks, insight from Mr TV, Marc Berman and Live Feed blogger, James Hibberd, and video analysis of the major networks' upfront presentations to media buyers and planners.
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The Hot List and 10 Under 60 Hot list annually recognize consumer magazines with a recent track record of standout advertising revenue and page performance.
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Facebook is not the only digital success story, as AdweekMedia digital editors Mike Shields and Brian Morrissey spell out in this year’s Digital Hot List.
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AdweekMedia's staff brings out the 2010 Media Outlook. How bad (or good) does it look out there? Find out inside.
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AdweekMedia's dedicated Super Bowl XLIV channel melds news, video and social-media to provide integrated coverage of the advertising in this year's game.
Visit early and often for the latest news updates from the writers and editors of Adweek, Brandweek and Mediaweek and a selection of classic Super Bowl ads old and new. And join us during the game on Feb. 7 as we post all the 2010 spots as they air, and vote for your favorite and least favorite.
Also, at game time on Feb. 7, join us here to watch a live chat about the 2010 ads with some of the industry's top creative minds.
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The global economy may be in a shambles. The prospect of world peace may again be at its nadir. The U.S. government may now even own a majority of General Motors. Despite all these dire circumstances and events, it’s a pleasure to present one reliable, stable, happy truth: Some media agencies continue to execute innovative, original and effective plans for their clients to move the needle—sales or ratings. Here, we salute all of this year’s winners.
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Let’s hear it for the Mediaweek 50: those programmers, sales chiefs, buyers, researchers, editors, publishers and innovators, who've kept their operations running better than the competition. It’s that much more of an accomplishment in these challenging times.
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It would be an interesting, albeit purely academic exercise to imagine how the advertising industry would look right now if we hadn’t been hit with the biggest economic downturn since the 1930s.
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In a year like the media and agency businesses have had, all-star caliber executives really come in handy. When your department’s been cut down from 15 to three, you have to be smart, patient and resourceful to generate results when others might give up. Jeanine Swanson, one of our dozen 2009 Mediaweek Media All-Stars, lived through that cutback, yet still executed innovative, high-quality out-of-home campaigns for the U.S. Air Force and other clients of GSD&M Idea City.
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