Check out in-depth interviews from the AAAA Media Conference, including face-to-face exchanges with Nancy Hill, CEO, AAAA; Donna Speciale, president of investment and activation, MediaVest; Marc Goldstein, North American CEO, GroupM; and much more.
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The Hot List annually recognizes consumer magazines with a recent track record of standout advertising revenue and page growth. To be considered, a title's ad results must be tracked by the authoritative Publishers Information Bureau. For the Hot List a title must have been published for at least three years and must have taken in $50 million or more in annual ad revenue. When compiling the Hot List we evaluate circulation, consider performance against category peers, and consult with a number of the most influential media buyers, who provide insight on which magazines they and their clients favor at the moment.
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Social networking. Video sharing. Music downloads. Celebrity gossip. The hottest trends on the Web owe much to the indomitable sites on our third annual Adweek Media Digital Hot List. Among the millions of purveyors of online content, these select players are those that have, over the last year, grabbed the attention of consumers, marketers, the press and pop culture--generating explosive growth in closely watched metrics even as they make headlines for technological innovation, mega ad pacts and buzzworthy content.
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It has become a standard assumption among prognosticators of media investment that presidential contests and the Olympics will “lift all boats” every four years. For media already on a roll--network TV, digital, out-of-home--the outlook for 2008 is, indeed, full steam ahead. But deep-pocketed White House aspirants and the overhyped, overprogrammed quadrennial games will do little to turn vessels running aground, forecasters concur.
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Some 600 of the media industry's top executives attended Mediaweek's annual Media All-Star luncheon Nov. 12 at the Grand Hyatt in New York. Click the link to check out video interviews with this year's winners, including GroupM's Rino Scanzoni, Mediaweek's Executive of the Year; the event's cocktail hour; and winner acceptance speeches. Also, view coverage from last year's event.
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What with the writers strike having shortened next fall's pilot season, and with broadcasters' post-strike plans to cut back on production, it's no surprise that the networks intend to rely more on returning shows next season than on new ones.
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This 2007 Mediaweek Media Plan of the Year has it all, spotlighting award-winning marketing strategies in support of two movies (Universal McCann's campaign for last summer's Da Vinci Code, the winner in the Spending More Than $25 Million category, and Initiatives' Saw III promo, which took the Best Use of Mobile prize), two breakfast cereals (Starcom's Kellogg's Special K push, which took honors in the Spending $10 Million to $25 Million category, and ZenithGPE's campaign for General Mills' Cheerios, selected as Best Use of National TV and Cable), plus standout plans in support of household brands ranging from McDonald's to Starbucks, Target and Apple's iPod. When the shrewdest media plans meet the sharpest creative executions, sit back and prepare to be dazzled.
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Introducing the MW-50, a list recognizing media innovators, across all disciplines, who drive revenue, establish standards, create new models and generate buzz.
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Rodale powerhouse Men’s Health sits atop this year’s AdweekMedia Brand Leaders Hot List, our annual ranking of magazines doing the most aggressive, ingenious job of propagating their brands.
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Based on all that shifted, dipped, soared, crashed and burned in 2007, the coming year in media will be even more hair-raising and volatile than the one that just passed into history.
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