AdweekMedia Upfront 2009 is your one-stop shop for all news and analysis about the 2009 television upfront marketplace, in which some $18 billion in advertising is committed to the broadcast and cable networks, TV syndicators and their digital arms. Coverage from the reporters and editors of Mediaweek, Adweek, Brandweek and The Hollywood Reporter includes the latest breaking marketplace news, analysis of program offerings from the networks, insight from Mr TV, Marc Berman and Live Feed blogger, James Hibberd, and video analysis of the major networks' upfront presentations to media buyers and planners.

Magazine Hot List 2009: Top 10 Magazines

The Hot List and 10 Under 60 Hot list annually recognize consumer magazines with a recent track record of standout advertising revenue and page performance.

Buyers Demand Flexibility Heading Into Upfronts

Faced with the worst economy in a generation, and with ad budgets down amid predictions they will sink further as the year progresses, there is little disagreement among ad buyers that they have a lot of leverage heading into this year’s upfront television marketplace.

Digital Hot List 2009

Facebook is not the only digital success story, as AdweekMedia digital editors Mike Shields and Brian Morrissey spell out in this year’s Digital Hot List.

Media Outlook 2010: Crawling From the Wreckage

AdweekMedia's staff brings out the 2010 Media Outlook. How bad (or good) does it look out there? Find out inside.

Adweek Media's Super Bowl Coverage

AdweekMedia's dedicated Super Bowl XLIV channel melds news, video and social-media to provide integrated coverage of the advertising in this year's game.

Visit early and often for the latest news updates from the writers and editors of Adweek, Brandweek and Mediaweek and a selection of classic Super Bowl ads old and new. And join us during the game on Feb. 7 as we post all the 2010 spots as they air, and vote for your favorite and least favorite.

Also, at game time on Feb. 7, join us here to watch a live chat about the 2010 ads with some of the industry's top creative minds.

The AdweekMedia Plan of the Year

The global economy may be in a shambles. The prospect of world peace may again be at its nadir. The U.S. government may now even own a majority of General Motors. Despite all these dire circumstances and events, it’s a pleasure to present one reliable, stable, happy truth: Some media agencies continue to execute innovative, original and effective plans for their clients to move the needle—sales or ratings. Here, we salute all of this year’s winners.

The 2009 Mediaweek 50 List

Let’s hear it for the Mediaweek 50: those programmers, sales chiefs, buyers, researchers, editors, publishers and innovators, who've kept their operations running better than the competition. It’s that much more of an accomplishment in these challenging times.

Analysis: Media Forecast 2010

It would be an interesting, albeit purely academic exercise to imagine how the advertising industry would look right now if we hadn’t been hit with the biggest economic downturn since the 1930s.

Media All-Stars 2009

In a year like the media and agency businesses have had, all-star caliber executives really come in handy. When your department’s been cut down from 15 to three, you have to be smart, patient and resourceful to generate results when others might give up. Jeanine Swanson, one of our dozen 2009 Mediaweek Media All-Stars, lived through that cutback, yet still executed innovative, high-quality out-of-home campaigns for the U.S. Air Force and other clients of GSD&M Idea City.