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SPECIAL REPORT

MEDIA PLAN OF THE YEAR
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The AdweekMedia Plan of the Year

The global economy may be in a shambles. The prospect of world peace may again be at its nadir. The U.S. government may now even own a majority of General Motors. Despite all these dire circumstances and events, it’s a pleasure to present one reliable, stable, happy truth: Some media agencies continue to execute innovative, original and effective plans for their clients to move the needle—sales or ratings. Here, we salute all of this year’s winners.

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CBS Wins Thursday Overnights; ABC Poised for Leadership Among Adults 18-49

2009-11-20

It was business as usual on Thursday, with CBS first in the overnights, and ABC expected to win the evening overall among adults 18-49 thanks to the ongoing strength of Grey’s Anatomy. Third in the metered markets was vastly improved Fox (which was up 58 percent year-to-year), followed by NBC and The CW. 

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Mr. TV: Stuffing TV Turkeys

It’s almost Thanksgiving, and incredibly this is my sixth annual column dedicated to the best and worst on the small screen. And as always, there are plenty of turkeys stuffing up the airwaves just waiting to be plucked by Mr. TV.

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Mediaweek Honors the Best in Media Planning

Each year, Mediaweek honors the absolute best in the media buying and planning industry. Our Media Plan of the Year Awards sheds light on the advertising and media plans that delivered outstanding performance and response in their respective categories. Follow all of the developments at this year's media planning awards by subscribing to Mediaweek and find other special reports at Mediaweek.com.