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MEDIA PLAN OF THE YEAR
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The AdweekMedia Plan of the Year

The global economy may be in a shambles. The prospect of world peace may again be at its nadir. The U.S. government may now even own a majority of General Motors. Despite all these dire circumstances and events, it’s a pleasure to present one reliable, stable, happy truth: Some media agencies continue to execute innovative, original and effective plans for their clients to move the needle—sales or ratings. Here, we salute all of this year’s winners.

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March Madness Leads CBS to Weekend Victory

2010-03-22

Ignited by 2010 NCAA Basketball, CBS closed the week in winning fashion, with a first-place finish on Friday, Saturday and Sunday.

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Share your thoughts and opinions with thousands of TV lovers everywhere at Marc Berman's PIFeedback.com, a forum about all things television. The Programming Insider posts the previous nights broadcast ratings results and weighs in on any number of TV issues, from the latest hits to the best of the classics.
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Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

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Mr. TV: All Rise ...

With talk in recent months focusing on the pending departure of the queen of daytime talk, Oprah Winfrey, let’s shift the attention to another daytime blockbuster, Judge Judy.

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Mediaweek Honors the Best in Media Planning

Each year, Mediaweek honors the absolute best in the media buying and planning industry. Our Media Plan of the Year Awards sheds light on the advertising and media plans that delivered outstanding performance and response in their respective categories. Follow all of the developments at this year's media planning awards by subscribing to Mediaweek and find other special reports at Mediaweek.com.