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Jeff Lanctot
Chief Strategy Officer, Avenue A/Razorfish

Jeff Lanctot
Oversight: Leads media buying for one of top digital agencies.
Traction: Upped from Senior VP, Media.
Impact: Agency landed DirecTV's business. Lanctot pens an annual digital outlook, this year anticipating the impact of greater fragmentation in digital buying. Work includes Code Blue on Facebook.
Worth: Agency placed $735 million in digital media in '07.
2007 Rank: No. 30

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Mediaweek Recognizes Innovative Advertising Agencies

Mediaweek magazine has developed an all-star list, focusing on the best and the brightest in the field of media advertising. The MW-50 recognizes the innovators behind today's most effective marketing strategies as well as the advertising agencies that regularly deliver above-average results.