Traction: Team claims to have secured deals with 60 of the top 100 largest advertisers.
Impact: Facebook's traffic has continued to grow exponentially but has yet to be matched by ad revenue. Site has rebounded somewhat from last fall's Beacon debacle, and Murphy's team recently rolled out a series of more appropriate social network viral ads.
Worth: Revenue projected at $350 million in 2008. Digital Stats: 14 million uniques grew to 26 million in the past year (May, Nielsen Online).
2007 Rank: No. 25